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HTML0 The Code Company founder Ben May discusses the company's history at an exhibit (c) thecode.co

The Code Company, a specialist agency, focusing on the industry of digital publications is ranked as one of their most trusted partners. They're WordPress specialists, and concentrate on massive-scale design, migrations and integrations. They've created hundreds of technology stacks that have helped many publishers.

The company has recently launched Substack which is the largest The Dispatch, a publication which provides information and analysis about politics, policy as well as culture. The publication is valued at $1.9 million and boasts thousands of readers. I had a conversation with Stacey Clark who is part of the partnership and communications team, about the publication in addition to the services that they offer

"Our Director Ben May has been using technology to deal with issues starting from Grade 10 and onwards" notes Stacey. "He created his first website for a local company when he was 12 and earned $400." Ben recognized the possibility of a business venture and also a chance to work in this field, which is why he started his first venture when he was 22 years old.

Code Company Code Company didn't have a plan to launch a publishing venture. However, it did win some publishing customers initially. Stacey says: "We've carved out a particular area of expertise which is focused on developing technology for digital publishers  and also switching from various platforms to WordPress in addition to creating membership services and advertising technology. Initial plans were to be neutral across platforms but we quickly discovered that many platforms had a problem! We currently make use of WordPress There were also a number of "rescue actions' that were carried out across various platforms."

"The vital engineering component which is involved in publishing websitesis the one we tackle," Stacey continues. We aid publishers with complex issues related to WordPress and assist them in utilizing technology to "increase the revenue they make, generate greater efficiency within their business and minimize the risk associated with technologies used in the businesses".

Stacey and I are convinced that technology is becoming more  technological. It is an important aspect in publishing. "Sometimes there writers, journalists and marketing professionals who are using technology. They should be able make use of technology and not have to call a developer every five minutes.These folks are "wordspeople" and not technologists."

Code Company helps people develop or move to technology stacks. Code Company helps these people build or adapt to stacks of technology, making the stacks independent "They require a technology which is able to perform the same tasks that it has previously accomplished However, it's done in a more simplified way. We frequently work with webmasters who have sites which are reliant on technological advances. The majority of plugins do not provide everything that they require, so we believe it's much more beneficial to design an integrated system that is custom-built to be sure that you're getting the capabilities you require while preserving any features that aren't."

Customers

The Code Company works with content businesses of all sorts which range from small-scale media to big entertainment firms. Recently, they were capable of launching Wondermind the Mental Health content platform. It was supported by famous actresses Selena Gomez and Newsette CEO Daniella Pierson. Following the launch, Bhavik Trivedi, who is Chief Operating Officer at Wondermind stated: "I've never had a flawless launch. Until now. The site was first opened at noon, and it was gradually scaled down as traffic increased and the various Integrations we built were perfect."

HTML0 The brand-new Wondermind Content Hub (c) thecode.co

They also collaborate along with Nine The largest entertainment company that is located in Australia. "We developed their corporate site and also their publication drive.com.au which is one of the top sites for cars in Australia as well as Future Women A website for women looking to join working." Code Company also launched the Code Company also launched eBay's local advertising site. "That was a significant event because they had previously not experienced regional leads before that and was able to start receiving Australian leads as a result of the website," Stacey confirms. "We are currently launching an entirely new site called Science Alert, which is one of the top magazines that are published in the US. It's published from Australia and the vast majority of its readers come out of the US. This was an idea that we were working on over the course of a year!" she recalls.

The company's best fit is working with publishers who are tiny and are considering scaling. "We are interested in knowing what can you do to show your ability to produce? What can we do to assist you in getting your pile of technology in best shape for your business to increase its growth?" Stacey declares. The Code Company is located in the area where the bulk of customers from The Code Company are located It could also include traditional media outlets, such as news sites Crikey and Her Campus, women-led students' media organization that is located within The US (that The Code Company moved to Drupal and later moved away from Drupal and then to WordPress).

It is a PT0CpapgDKohJvS2X This HerCampus.com Content hub can be used across many gadgets (c) thecode.co

"We help creative and innovative creators who are frustrated or overwhelmed with their current technology, which they would prefer to use or CMS (content management software)," Stacey adds. "They're seeking our help seeking alternative options because they're finding the platform they're using is constrained by the capabilities they have. The platform isn't able to offer the flexibility they need and artists are paid the majority of their revenue." It's also becoming increasingly crucial for artists to acquire data from main companies. "They're only able to get data from platforms like Substack. We're creating custom creator stacks to allow users to control their own user base," she explains.

Solutions and Services

Customers who have signed up with Code Company could be the person who designed their website independently or used an external company to develop the site. In either case, they're employing a myriad of plug-ins. "As they've developed, difficulties begin to appear and they're unable to solve them on their own. In the end, they're getting a lot of complaints from customers. The restaurant isn't doing what they'd like to accomplish. Sometimes, it's as easy like adding something different to the menu," she says.

Mike McPhate at the California Sun confirms: "The biggest problem with my membership site prior to me was that it was full with errors and confusion over how to use it. I received emails nearly everyday from users who were frustrated. When I launched the website along and The Code Company and , I no longer get those emails from readers which is great!"

The California Sun (c)thecode.co

It is well-known that the speed and speed of website performance is crucial for webmasters "If your website isn't running, the webmaster could lose many thousands in funds" Stacey continues. "And it's not uncommon for hackers to hack one program, then stick to that same program. The hackers are losing speed until the company is not. They'll be joining us on the huge, creaking technology stack. They'll be mindful of the potential for the website slowing down because of its efficiency."

Publishers are more and more trying to diversify their revenue sources. That's why publishers are looking into subscriptions and memberships. "We need to come up with an alternatives that are secure and effective. The main goal of our company is to study new technologies and methods that will alter the way publishers function," she says. Code Company Code Company works exclusively with subscription-based solutions that avoid paywalls that Stacey calls "leaky paywalls". The co-founder of Code Company explains this: "We've worked with other service providers for membership in the past, and found it to be effortless to get around the paywall. If the business model you're operating is as a publisher and is built around selling content to customers, this could be an problem."

The dates and the new projects will be announced soon.

"The business of creating is booming," Stacey notes. "Creators tend to come to realization that SaaS platforms don't come without limitations and are looking at different possibilities. The need for diversification will not go out of the window for publishers. But, it's important to continually look for new methods to connect with people by providing unique and specific information. They're not only a source of revenue . They are also a way of being closer to your viewers that can boost the level of engagement."

"There remain print magazines accessible that aren't entirely digital. But, we're receiving inquiries from people who realize that to keep them in existence, they'll need change to digital and subscription services may comprise some of the."

The reason for these recent events is that "Ben is a popular name when it comes to events at conferences," adds Stacey. Recently, Ben gave a talk at the Mumbrella conference for publishers in Australia and also WordCamp US in San Diego. He spoke about the development of economics. He also focused on the'minimal requirements' for publishers as well as ways publishers can take advantage of the resources they have. Also, it is possible to get advice from authors for large publishing houses that typically utilize subscription-based solutions.

     Ben May is the founder. Ben May is a familiar name at gatherings. (c) thecode.co

The business's founder is a specialist with a an extensive understanding of the market. "Ben's been working in this industry for quite a while; never a question which he's not able to answer," says Stacey. "The responses I get from my customers is that when they encounter issues, it's possible to hire a different agency for about two weeks before they can look into. Code Company's technology can solve problems in just 20 minutes by phone because they've dealt with each and every problem. This is a huge advantage for any business with the ability to solve problems."

To conclude, Stacey says: "Publishing or managing a website does not need to be as complicated as some think it ought to be. The primary goal we have as a business is to make things easy." We are both convinced that it's easy to get confused by the latest technology, themes, or even plugins "these blinking lights aren't capable of helping you in any significant manner," she says with a smile.

Code Company is a company which is a firm believer in "smart easy." Code Company revels in "smart easy" it appears. Stacey states: "We offer the chance to collaborate with a tech firm that can help get your desired results making use of the easiest method to reach your objectives rather than relying on an accidental buzzword."

More details

To find out more about The Code Company, to look over case studies from prior integrations and migrations in addition to to know more about the benefits of working in tandem, check out The Code Company's web site by visiting thecode.co.

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