Terms
Ben L Collins, the Google Sheets expert behind the educational website benlcollins.com Ben L Collins is extremely grateful for the support that he's received through his company and for the creation economy of digital media around the globe. "When you're creating things, whether you're the work of an artist or creating a technical course design, or you're building a membership - whenever someone decides to pull out their wallets and gives your cash it will be a great feeling to know how lucky you're to have the opportunity in a position to do that kind of task and be able to connect with so many people.
"If you're willing to initially check out my products If they're interested enough to purchase it, I'm going to do everything that I can to ensure it's as flawless as possible for them," He continues.
Ben likes the idea of membership as there are so many other benefits other than a one-time payment "We're not talking about an agreement to consult that requires you to finish a job that's well-organized and everyone is aware of what they'll be getting. This is more of a partnership where the individual says, 'I want to join the ranks of your company for the coming calendar year, for a particular month or a quarter. I am awestruck by what you're doing and would like to be a an integral part of your group."
Membership programs provide you with a really strong incentive to make the most of the time you have be able to, and work towards creating great material. "People are expecting me to make high-quality content. I'd like to do so - for their benefit as well as mine. "
Ben states that it's useful in establishing a bond to the local community "I believe that I'm aiding them, not just the random purchase of a course. But, you're not going to really know who is even interested in the course. This is a more concrete feeling of your membership closer. This is about creating an intimate relationship that goes beyond than just simply an exchange."
From "always-on" via microdeliverables
When the covid-19 virus struck, Ben delivered e-courses on manipulating data, including Google Sheets for 10 years. "I was a teacher for more than 15 classes via Teachable and perhaps even 25 classes when certain course offerings were relaunched. When teaching a course, it's a must to commit to at the very least more energy and time to marketing, it is not as important as the actual course. This is fascinating, but I'm not fond of it."
Ben L Collins Ben L Collins had run e-courses for over more than 10 years prior to when covid struck
Ben noticed that he enjoyed working on spreadsheets that contained data from technical sources as well as helping others. "People were always coming at me asking "How do I get that done?" It's a fascinating one to tackle.
"Membership was a topic I had been contemplating at most multiple times," Ben says. Ben. "I was enthralled by the idea because it's a steady income. There's no requirement to think of some new idea each time you want to earn income, which means you'll experience a huge increase, but then you're stuck with no money after." The writer explains that this is an established system that allows the creator to concentrate on their work and connecting to their customers, rather than having to oversee marketing.
"For long periods of time I've been contemplating the concept of membership, however, I've never conducted research. I was concerned about the feeling like I was in a loop within this structure where I needed to do things constantly. It was easy to take a break and continue to take classes." He had accomplished the goal he was trying to do.
"I'd pretty much done all I learned within the full-length course. It was difficult to find another course that wasn't becoming more specialized because the market is shrinking with higher-end techniques." "He declares. "There wasn't any economic incentive to take one of these classes I could consider."
Ben says he was overcome by an intense feeling of exhaustion. "I thought 'I need to produce 100 Teachable videos tutorials', and then they must be a cohesive piece. It was difficult to get enough energy to sit down and complete the project in one sitting. It's impossible to know for sure if people are going to purchase the product. "
Ben claims that online classes must be released by the authors of their work before they attempt to promote the course. In this way, it's difficult to determine for sure if the course is going to be successful. "It may take 3 to 6 months to create an excellent course. If the course you've created isn't ready to sell to the public then you'll be unable to sell the course in today's market, " he adds. "I discovered that I needed to maintain a relationship with my fans, through Microdeliverables along with microdeadlines."
Chess A game of chess Google Sheets
Membership was suddenly logical. "I'll commit to send out a newsletter every day. It is also possible to have templates and guidelines, however it doesn't have to be one gigantic issue that is all linked with one another. This could mean a lesser quantity of information that is easier to comprehend to me and simpler for readers."
Additionally, from a customer perspective, there aren't many people who finish their online classes "It's difficult to purchase an online course with greater than 10 hours of video. It's hard to go through the 10 hours worth of video which is why people put off doing it. If you receive only one email each week, then you can spend 30 minutes on your lunch break and reap several benefits over the course of the week. Then, you can put it aside until the following week." Ben explains.
In the spring of 2024, Ben started to think deeply about joining. Through the summer, he laid out and sketched out the design ahead of launching it in September.
Email is the king
When he talks about his job, Ben is keen to appreciate his fellow worker. "I'm extremely fortunate in that my wife has been able to do everything I've talked about before. She's managed her own company and has created an array of things, and created an electronic database." Ben had a lot of advice and suggestions when he started his path to joining "that greatly helped" One of these tips was to make an email database.
His wife, Ben's wife, was employed as a content marketing specialist at the time he decided to begin building his community on the internet. "She was a part of an agency accountable for marketing their clients as well as writing SEO-related blogs, posts and social media. This was extremely beneficial, evidently to the task I was required to accomplish when I was there," Ben adds.
"Emails are the most important method of communicating with people you'd like to contact," he continues. However, he admits that this may not be true for youngsters, however the writer states: "The problem with social media and particularly modern platforms such as TikTok lies in your disconnect from the people who that you connect with.
When you create content, and then the platform displays the latest trends and what's viral. You don't have to worry if you've got a million or 10,000 followers. If the article you're writing isn't viral popular according to algorithms that it is likely to get all of the users view the content. It's that it's a weak link. It is the responsibility of making decisions by the platform. Should they alter their algorithms or become obsolete? Many social media platforms that have gone under - so maintaining an email address is essential.
Tips for members who want to be membership managers
"If anyone was about to start the account in this moment I'd suggest to "Just get started!" Ben smiles. "With the past in mind, I'd prefer to have started this a few years ago. Things that require time. If you can get going sooner and the faster you'll be able to get there."
Ben at Zoom Ben hosting an online Zoom session with his subscribers
It's simple to conduct some further study "You might convince yourself that there's something missing, or there's another approach. I've done that previously. After you've clicked "Go" after which you place an item into the world, and start to connect with people it takes on a new significance. It becomes a matter of coming up with solutions for problems need to be solved rather than just these "imaginary questions."
The author recommends that people avoid thinking too much about it "If you're dealing with someone's concern - or looking to resolve an issue and you're able to do so, go out! It is possible to improve your skills as time passes."
More details
For more details and to sign up to Ben's weekly Google Sheets tips, go to benlcollins.com.
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