Special Client: Maria Killam -
The focus of this month's spotlight on customers will be Maria Killam: a decorator, designer, speaker teacher as well as a true expert in color known around the globe.
When she was thirty, Maria was able to leave her job as a designer to launch a redesign business. She describes her superpower is her understanding of the power of color and how it can create transformation. After working with large colors at the Benjamin Moore Paint Store, she began to notice an interesting pattern of neutral shades. That led to the development of her now well-known Killam Colour System.
Once the pandemic of 2020 came to pass, Maria found herself limited when it came to shopping for decor and furniture. Knowing that this issue would be something others shopping to buy home decor could run into and she decided to provide her do's and don'ts of online shopping.
With a WordPress website that featured a 'Shopping' section , Maria was able to launch her signature course: Shop Online With Color Confidence!
We'll take a tour of this gorgeously personalized WordPress website, and get attracted by Maria Killam's distinctive utilization of .
A slick and engaging homepage with multiple calls-to-action
Once you've reached the homepage of the site You'll see a stunningly-colored website with a variety of ways to learn or work with Maria. There's an email opt-in at the top of the page, as well as several places where you can browse her products and explore the courses she offers.
Selling Products and Courses with a Shopping Cart
Maria invites users to visit her online shopping cart by using a "save me a seat" as well as "join to the Masterclass" click-to-action button. From there, Maria's website is a great demonstration of the WooCommerce add-on. On the checkout page, Maria describes everything you'll find when you enroll in the live or virtual courses in order to help future students have confidence in the purchase.
As Maria sells multiple products like ebooks and virtual events along with her classes, WooCommerce integration is a perfect solution. With this, she can provide a shopping cart experience which allows customers to buy courses and other products in one checkout experience.
Profit from Your Expertise
Maria Killam uses to make money from her knowledge as well as yours! There's a myriad of ways to utilize on your website. How can help you achieve the educational goals of your company, students, or product?
Want to take for an experience test? It is possible to experience the process the course from a student's or course designer's viewpoint in our trial version for free.