Seven years into her coaching career, Becky Mollenkamp is honing her craft on what she

Discover how the mind coach and long-time creator Becky Mollenkamp is evolving her creative business in order to accomplish more of the work she loves.

What could happen If you let go of the "shoulds' and started believing in your intuition?

For mindset coach Becky Mollenkamp , choosing to stop following a'shoulds'-based lifestyle' changed everything -- and that includes her profession.

Becky assists people in making the transition from "small proprietor" to CEO and create viable businesses that don't burn out. Through the Gutsy Boss brand, she has helped thousands of clients identify their own "shoulds' and set success in their criteria.

Her experience spans nearly 20 years of experience as an entrepreneur to her job, including owning a six-figure agency for content marketing before beginning her coaching business in 2015.

Recently, we spoke with Becky to learn what her company has changed over the last couple of years and review her journey as a creator. The company is going through a change while she focuses specific work with midsize entrepreneurs and their advisors and employees.

Continue reading to discover how Becky has grown her business by trusting her instincts and not letting go of 'shoulds' -- and has helped other business owners do the same.

She has found her niche as a coach for mindset

Although Becky is an entrepreneur for over two decades, coaching wasn't ever a component of her plans.

"What started me down the path of coaching was that my brother's passing in the year the year 2010 from a heroin overdose. This really shaken me awake from my sleep," Becky explains.

"I lived a life that was a series of "shoulds," performing the routines, doing all the things you're supposed to do. That helped me realize life's way too short to live an existence that doesn't reflect the one you really want."

"I didn't know what I was looking for. But I knew that it wasn't that," Becky remembers. She shut down her writing company and returned to her home with her mother. Then came the internal work of figuring out how she wouldwant the rest of her life look like.

Becky began to rebuild her writing business. "It was something I was familiar with and could be successful in. However, I realized that what I truly wanted to do was to help others break free of the 'shoulds'."

She then began to coach.

"I found out that I could assist others who are going through the same things that I've experienced. And that's really where I found it's what I'm destined to do. It's what I'm called to do."

Her own work as an owner of an agency and her newfound drive to help people made Becky's unique viewpoint the perfect fit to coach people's mindset.

"I'm an expert in strategy or an advisor, but I'm a coach. Thus, I guide people to their own decisions as well as their own perception of what they want from their personal life or in their business. I then assist them move forward on that," Becky explains.

As a way of helping others live their values more fully, she brings her own values into the process. "I'm an empathetic coach for women, which means that I respect lived experiences, that I'm trauma-informed, the coaching I provide is about compassion, no blame or shame."

Inspiring by her experience and experience, Becky began building her online coaching business -- however, it came with a lot of "shoulds" too.

Tuning out the noise about what an online business should be like

If asked about the difficulties in establishing her coaching company, Becky laughs. "There were no challenges I didn't have. I believe I faced every challenge."

The fight over the "shoulds' played out here, as well. "I believe the most difficult problem was the voices in the internet world about how your business ought to look as well as how you should run it, the things you need to do in order to succeed," she says.

Looking back, Becky finds this common misconception--that business owners who don't go all-in from day one don't believe in themselves--harmful and privilege. "I did not know this at the time, and I had a lot of anxiety and felt like I wasn't doing my best job because I still had to write [to make ends meetto survive]."

She recollects thinking "Why did I not succeed in making the coaching more efficient and successful quickly? What was wrong with me?"

Most people can't afford to jump straight into the business of their dreams fully-time, and that's okay! It's a slow process. However, this doesn't mean you're not dedicated or valid as an business owner.

"I was forced to perform my own thing to free me from those guilt and shame, and to realize that the advice of take on the whole world] wasn't feasible for the majority of people."

"The biggest challenge in the beginning was understanding that I was able to gradually transition from a writing business to an entirely new venture." She focused on shifting her work by 25% each year. The initial year, it consisted of 25% writing and 25% coaching% coaching. "Honestly this is the first year that's no writing at all," Becky tells us.

"That was a long and slow process. Allowing that and then releasing the guilt about it, to know that it's okay is probably the most effective and most efficient way to begin a business without feeling that they must go all into the venture or simply aren't sure about their abilities."

Becky was also a bit hesitant to see herself as the CEO; to recognize the value of her work and think big in the big.

"You could be self-employed, be an entrepreneur on your own or a small business owner with just a few consultants . However, you're still the head, you are the CEO, you are the person who is the visionary," she emphasizes.

"It's about having the confidence of being there with a statement that says, 'I've got my stuff. I can do this.'"

Today, the CEO mindset is at the heart of her interaction with clients.

Focusing on a specific customer (while still serving her broader market)

Becky's career is at a point of transition she's narrowing her scope to coach midsize businesses as well as team members .

There are several reasons for this change:

It aligns her work even more closely to her own knowledge and experience as a business owner.

Offering her time as a service makes Becky the biggest amount of income.

The work she loves the most.

Based on her personal experience, Becky wants her clients to experience "the shift that it makes internally when you treat your company like a business and treat yourself like an executive."

"I worked on a personal basis, and still do, but I'm moving towards working more with females, typically that run mid-sized companies," she describes. "It's about ensuring that their work life is harmonious for them and then also working with their employees or their consultants to offer them coaching so that they can achieve better harmony at work."

The change will create an impact on Becky's bottom line, too.

"You are charging morebecause you charge more], and you have to find one individual to make similar amounts of cash with those guides for $7 or even a course worth $200. It is my responsibility to market many more courses and guides] which means I must have lots of people on my list because there is a small percentage who change into something." Coaching clients typically refer their clients to other people, which can lead to higher potential revenue for coaching down the line.

However, Becky plans to continue serving her broader audience, even if they aren't suitable to her new coaching one-on-one.

"I'm keeping my business as I've done it. It's Gutsy Boss and also helping individuals as well as businesses," Becky explains. "I am not going to let them go in the dust. I've worked with people for a long time, and many of them are on my podcast, or they're in my email list."

To address the needs of those who are in, Becky has repurposed a lot of her existing content to create Gutsy Guides that help tackle particular issues like boundary-setting and making huge demands, and getting over imposter syndrome.

"Generally, those [individuals] are professionals in mid-career, rather than spending many one-on-one sessions for them, I provide an array of tools for them to help them self-coach on these things," she says.

Now, when someone discovers Becky's work they can fit in one of two categories:

Potential clients for coaching

Anyone who would profit of Becky's self-guided mini-course , self-study program  in addition to the Gutsy Guides , all hosted on

How can she determine which segment each potential client fits into?

Automation, segmentation and some ideas to draw inspiration from The Golden Girls.

Automating, segmentation as well as a fun test to match potential clients with the appropriate products

Becky has a quiz on her site: "Which business owner is you?" The six-question quiz (built using Interact ) will reveal the Golden Girls-inspired business owner personalities they like: Newbie (Rose), Flirt (Blanche), Pro (Dorothy) and Sage (Sophia).

Each persona represents a different phase of business ownership starting from the beginning to an experienced professional.

"To make it clear that this is a more advanced email opt-in," Becky cautions fellow creators. "I don't recommend you start with something similar to this if you do not yet already have an opt-in... It was my experience that I got started by downloading a simple file. That's the easy method to get started."

When you're ready to categorize your customers opt-in with a more complicated offering like Becky's quiz could assist you in doing so. You can use that segmentation to automate the process of contacting them with offers tailored to their specific needs or level of expertise.

The email sequence is automated via ConvertKit This means that she doesn't have to spend hours sending the appropriate items to the appropriate customers.

"It takes place in the night," she describes. "They're receiving their emails, and if they want to purchase these guides, they're priced super affordably. It's a no-brainer, and it's an easy process."

Becky is aware that her business will expand with her business

As Becky's business has evolved and changed, so has the method she employs .

Becky introduced (and sometimes deleted) different products in the course of growing her business, including digital downloads, additional training courses and group coaching.

In the moment Becky is preparing for her 2023 Gutsy Accountability program, that includes group coaching, downloadable resources, one-on-one coaching with Becky as well as live or online seminars, according to the program that clients select.

"I enjoy being able coach groups as all of the tools I would like to make available can be stored there. My clients are able to get them. I am able to create assets I already have accessible to them. That is really easier. It also allows them to pay in full . There's no need to be concerned about anything."

's embeddable buy buttons and checkout functionality make it convenient for clients to purchase products such as Gutsy Accountability without leaving the site's landing page.

Through her journey as a creator, has given Becky the flexibility to explore these different product types and discover what is most effective for her clients and herself.

"Almost every week I've had someone reach out to me and say, 'I know you use , tell me about it, and I'm always delighted to hear," she says.

"I believe it's beneficial to let people know that you're able to create on the platform... You've got everything you need here at an affordable price."

Be confident in your abilities and create a business that's true to you

Becky's last advice for creators is exactly the same advice she gives her clients: Trust your gut.

"Listen to your intuition. A majority of those whom I consult... they have many doubts and they don't feel confident, and then that causes them to feel stuck, which makes them feel that they're not progressing on their venture. And that's so disappointing. And I remember that feeling," she says.

"In Beginning, really trying to trust your self is essential to achieving any kind of success."

Becky's coaching business has grown significantly since her first course launched in the year the year 2018. But her core and the soul of her coaching -- helping others let go of those 'shoulds and'shoulds' -- is still unshakeable. We're excited to discover what direction the next four years (and over!) will lead Becky and her company.