Seven SaaS Books to influence the way you sell
Do you want "tips and tricks" to help sell more SaaS? Although informative and useful blogs and articles may be useful, they cannot rival the detailed analysis provided within the pages of traditional SaaS book.
If you're looking to put your feet up on the floor, enjoy a great book, make the most of the time you spend traveling or in the stacking of bookshelves in your room, we've rounded up our top SaaS books that will influence the way we offer SaaS.
Beginning with David Hoffeld's The Science of Selling to Mark Roberge's Sales Acceleration Formula. The books provide tangible advice as well as tools and tips that leave you feeling an energy and enthusiasm.
Disrupting Digital Business
by R "Ray" Wang
This ever-changing environment doesn't allow anyone to get into the"lagging" category or even aid those that aren't ahead. What can you do to keep up to date with the most recent trends?
Ray Wang has written a manual for companies that operate in this area. The ability to accept changes and roll with punches' is the key to creating a profitable business.
Ray states that when you have gotten past the hurdle of acceptance comes the ability to predict and respond in advance ofchanges occur.
The Formula for Sales Acceleration
by Mark Roberge
What's better than making sales? More sales. That's the goal of this game.
While it's certainly not going to claim to have the key to making sales, Mark Roberge's The Sales Acceleration Formula is very close to offering an strategy to increase revenue and creating the ideal sales force to meet the unique needs of your organization.
The CRO from the past of Hubspot Roberge's book shares his experiences and knowledge to explain how even though sales may appear random, there's a method to the madness.
From Impossible to Inevitable: What is the process through which SaaS and similar hyper-growth businesses produce predictable revenue
By Aaron Ross & Jason Lemkin
Do the companies Salesforce, Zenefits, and EchoSign do you hear a jingle? These are some of the finest examples of the growth of companies that are hyper.
Aaron Ross and Jason Lemkin will give you the inside scoop of how they achieved this accomplishment. The way they turned small-scale ideas to multi-million dollar businesses as they kept up with their incredible development.
The title is enough to say it all. If you're struggling to ensure the viability of your company this book can help. If you are prepared for whatever challenges may come along the way, advancements will be anything but impossible to inevitable.
Word of Mouth Marketing: How clever companies can get their customers talking about their brand
How do you get to the point where you're able to be able to close an agreement? Consider the most successful firms of the present. What they're doing today can be attributed to millions of people who talk about their offerings.
In this guide, you'll learn how to utilize interpersonal communications for the benefit of your business. It includes strategies, rules as well as suggestions for helping increase and regulate the manner (and the reason) people talk about your company.
Word of Mouth Marketinggives numerous real-life examples of companies who engaged with their customers and saw success as a result of it.
The Art of Castrateing the Bulls Unexpected Lecons on Growth, Risk and Success in the Business
By Dave Hitz
Do not worry about it, How to Castrate the Bull does not provide you with the details removal of a bull's business. It's actually about taking calculated risks.
As a co-founder of NetApp and author Dave Hitz has been through each twist and turn that an SaaS company can experience, and he writes about it in this book.
If you're just beginning the journey of a company or established company, there's instances when you've had to take the bull by the horns'. The ability to learn how to castrate a Bullwill will only increase your ability to take risks.
the Science of Selling
The brain automatically makes buying choices, like what is the best time, date, and place you should buy, which company to buy from, etc. David Hoffeld says the key to being a good salesperson is aligning how you sell with those buying decisions.
The Science of Sellinggoes in-depth on the buyer's emotional state and how to assist a customer to take their own decisions and be a positive influence and also ask questions that are based on the manner in which the brain (or the individual) provides the data.
The War of Art
The text was written by Steven Pressfield
Lastly, The War of Art is a novel on creativity and the potential that it has.
Although you won't find SaaS selling techniques or strategies to market from billionaire founders, this article could change the way you think about how important it is to be creative in order in order to be successful.
What's the purpose of selling SaaS? The book focuses on creative thinking as the main factor in creating a profitable product. Pressfield states that you cannot create inspiration. You must be the one to create it so that inspiration has the opportunity to manifest the way it wants to.
Taylor Bond Taylor works as an Account Executive for and was formerly the Co-Founder and the Chief of Growth for SalesRight (Now Interactive Quotes). He is often on the phone discussing pricing psychology, as well as the Canadian tech industry, in addition to the inclusion and diversity of technology. If he's not working, you'll find him leading Canada's biggest LGBTQA+ tech community, and in search of bagel and poutine.
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