Run Competitions to Market Your Membership Website
If you're seeking a way to advertise your membership site and increase your audience contests may be the answer. There are a variety of ways to expand your user base however, contests and raffles are a great choice.
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- Advantages of Participating in Competitions and Contests
- Reach a Wider Audience
- Boost Social Media Following
- Enhance Web Traffic
- Expand your Email Database
- Encourage Discussion
- Promote Your Membership Product
- Key Points to Consider Before Running a Competition
- How to Run a Competition for Your Website
- Contests & Giveaways run by Fatcat Apps
- Comment Contest
- No Frills Prize Draw Competitions
- Final Ideas
In this article, we'll talk about the benefits of having a contest to increase the number of visitors to your website and offer the tips you need to get to the point where you can begin.
Advantages of Competitions and Contests
Before we look at the tools that will assist you in running a contest on your site to sign up members We will look at a few advantages of making a contest.
Reach a Wider Audience
If the competition you are running requires the participant to share the website via social media, or on other platforms for a greater reach of individuals, it could be the most important reason to run a competition.
Some contest management solutions offer an option of accepting entries by contestants on social media. This is done through the posting of tweets or shares of your content giving your guests the chance to be a winner.
Every social media share could be putting your website as well as your membership service in front of potential new members or customers. It is therefore beneficial to include a social media aspect for your contests.
Boost Social Media Following
Growing your social media following can be a goal in and of it's own. If you make use of the social media platform to let people join in the contest, then having them follow your profile in order to enter the contest will naturally boost the amount of followers you have.
To increase website traffic
A well-designed contest is guaranteed to improve traffic on your website. For one, you can invite people to participate in your website and include a form of advertising to the contest participants. A second reason is that a contest that offers a prize can become a newsworthy event on it's own. An idea for a competition that's generous offers an possibility to contact influential influencers, bloggers, and other key participants in your field with a prize to advertise that readers might be interested in.
The new publicity could boost site traffic, offering the possibility of converting the new users to members or subscribers.
Increase Your Email List
Once those visitors have joined your list of email subscribers to participate in the contest, you can begin to put your email marketing campaign into action and begin providing excellent content to newly signed-up subscribers. After your new prospects have gotten comfortable and you are ready to offer the benefits of membership to your new leads.
Talking about Invites
Another method for running an event is to select one winner of all who posted a comment to your blog. Since comments can spark discussion about your website and the membership services and products, it's worth taking the time to entice your readers to share their views.
Promote Your Member's Membership
Not to be left out, running a competition can help in the promotion of the benefits you get from your membership. When you organize a contest with a story that others within your field would love to tell their followers about and also have a participation process that incorporates promotion on social media as well as advertising, you'll be able to increase information about the advantages of your membership.
The Most Important Factors to Take into Account Before Conducting a competition
Before you get started when you begin your first competition There are a few things to take into consideration. To begin it's best to spend some time contemplating the prizes you'll be able to offer.
Are you planning to give an award for one prize or give runners up prizes? The entry to your contest is free or at a reduced price, the membership plan is the most effective option. However, if you want to make your contest known to members already in the program, then you'll have be thinking beyond the norm.
You must ensure that the prize you choose to award is appropriate to the audience you wish to reach, and it also being something that they'll want to spread on social media and put their own name on. Be sure to ensure that the amount for your prize will be in line with your expectations accurately of the competition as well as the outcomes.
We hope that competition from your competitors will draw an increase in traffic to your site. If this is the case, you'll want to be sure that you've devised strategies to handle this additional visitors, while maximizing your benefits.
The last thing to do is you must create a web analytics account to monitor the results of your contest. Google Analytics is a free application. Google Analytics will allow you to determine the extent to which your website's seen more traffic, where the visitors come from and what things they've done for your site.
How can you host A Contest on your Website
If you're making use of WordPress for your website that is a membership one is even easier than you'd imagine to hold a competition. There's an array of free and paid plugins that have been built for just this purpose What you must choose is the right tool for your goals that you wish to attain. This is a brief overview of the most well-known WordPress Contest and competition plugins.
Contests & Giveaways by Fatcat Apps
The cost-free Prizes and Contests plugin can be used to create and conduct a competition that will require your guests to enter their email addresses to be entered. Once the deadline for contests has been met and the plugin is finished with its task, it will choose a winner by random. Thanks to IP monitoring as well as the use of cookies this plug-in can fight against contest fraud.
If you are looking for a fast and straightforward way to try the waters of competitions on your WordPress website The plugin you choose is an excellent option.
Comment Contest
The cost-free Comment Contest plugin can encourage discussion about blogs' posts. When it's activated it allows you to select which of your blog's posts will participate in the contest, before picking the winner. As leaving a comment is all that's required to participate in the contest, there's going to be a good uptake from the people who visit your website.
The No Frills Prize Draw Competitions
The freemium plug-in permits you to begin organizing competitions on your WordPress website for free but you have the option of upgrading to a premium version or unlocking other options.
In the settings you are in a position to select the conditions your contestants must do to enter the competition, which includes completing a form and answering multiple-choice questions, and then clicking enter. The winner is automatically picked by the plugin. It is up to the winner reach out to the contestant and give them their prize.
If you're looking to go into the bottom of the race with contests KingSumo premium giveaways plugin will cost you quite a bit and is a great feature.
Last thoughts
If everything goes as planned however, the contest may bring increased traffic to your website as well as more exposure via social media and the addition of participants who are new for your company.
Do you have any questions about running a competition for your website for membership? Please let us know via the comment section below.
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