Run Competitions to Market Your Member Site

Oct 7, 2023

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If you're seeking methods to promote your membership website to boost your visibility, running contests could be the best option. There are numerous ways to grow your following of fans, however contests and giveaways could work very well.

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In this post, we'll go over the benefits having a contest organized to allow your site to increase traffic. We will also offer suggestions for how to get up to the point of launching.

The benefits of contests and competitions

Rafflecoptor Giveaway Tool

Before moving onto the application that will assist you in running an event on your website to join, let's take a examine some advantages to having an event.

Increase your reach and reach out to a larger audience

If the entry into the contest depends on the participants sharing the contest via social networks or on other platforms, reaching out to a wider range of contestants is the primary reason to run the contest.

Certain contest management tools allow you to choose accepting contest entries via social media. This includes the posting and tweeting of your contest entries, offering participants the chance to win.

Every post you share through social media may put your site and your items for membership in the hands of prospective new members or customers, so it's a great idea to incorporate some kind of social media aspect to your contests.

Boost Social Media Following

Gaining more people to follow on social networks could be a primary goal on it's own. If you are using social media for announcing participants of the contest, letting people sign up to your account in order to participate is a good way to increase your numbers of people following you.

In order to increase traffic on websites

A successful contest is guaranteed to improve traffic to your site. The contest organizer can invite participants to participate in the contest, and add some promotion to contestants. The other option is to have the possibility of a contest offering a thrilling prize could be a reputable media occasion by itself. An event that's generous provides you with the opportunity to connect to influencers and blogs with a strong following, as well as others who are important players within your field by offering the opportunity to market something that your followers may find interesting.

The latest publicity may increase the traffic on the internet and give an opportunity to convert the new clients into customers or subscribers.

Add More Emails to Your Contact List

Membership Site Contests

If your new subscribers have signed up on your email list with the intention of being part of your contest, you will then be able to set the marketing via email strategy into motion, and begin with the delivery of amazing material to the new clients. When your leads behave well they will be able to market your membership plan to those who sign up.

Encourage discussion

A different method of running contests is to select the user who sent an email to your website. As comments could trigger debate about your site as well as the membership services it's worth the effort of involving your members to express their opinion.

Promote Your Member products

Not to be left out, a competition will assist in the promotion of your membership. If you make a contest which is newsworthy, others in your niche are likely to want to share to their friends, and also have an entry procedure which makes utilization of social media to share information about the benefits of joining.

One of the most crucial factors to be considered before organising an event is the importance of taking into consideration

If you're ready to begin your first competition there are some things you need to consider. Before you begin, think about taking a moment to sit down and thinking about your prize.

Do you plan to give just one prize? Or offer runners-up prizes too? Access to free or limited access to membership programs is a good alternative. But, if you're searching for ways to market the contest to existing members, it is important to think out of the box.

Make sure that your prize that you award is appropriate for the people you want to reach, as well as making sure it's something that they'll be able to share via social media and make their mark on. Also, make sure your prize budget will be in line with your real-world expectations for the event and its outcome.

I hope that your competition is going to bring more traffic to your website. If it does, you need to ensure that you've put in place systems to manage this new traffic, but benefit the greatest from it.

Load Impact Testings

Not least, it's crucial to set up your website analytics that can monitor the progress of competitors. An absolutely free tool like Google Analytics allows it straightforward to find out the extent to which your website has increased traffic, and where people are coming from, and what actions they've been doing for your site.

What is the best way to run A Contest for Your Website

If you're using WordPress to run your own membership site It's even easier than what you'd think to run on the other side of contest. There's an array of plugins, both free and paid specifically designed for use in this manner, the most important thing to pick is a tool that meets the requirements of your company. Below is a quick description of some well-known WordPress Contest and competition plugins.

Giveaways and Contests by Fatcat Apps

Fatcat Contests Plugin

The free Prizes and Contests module is a great tool to create and organize an award-winning giveaway that requires the participants to submit an email address in order to participate. Once the deadline for your contest ends and the plugin is done in its task, it'll select a winner randomly. Because of IP tracking and using cookies, the plugin for contests will be able to protect itself from fraud associated with contests.

If you're searching for an easy and simple method to test competitions on your WordPress site, the plugin you select is an excellent option.

Comment Contest

The cost-free Comment Contest plugin will assist in the creation of discussion on your blog's article. When enabled, the plugin lets you choose what comments form part of the contest before selecting the winner. Since leaving a comment is sufficient to be eligible for participating in the contest there is a chance that you will receive a lot of responses from your followers.

The No Frills Prize Draw Competitions

This FREE plugin lets you start hosting competitions through your WordPress website for free however you are able to upgrade to the paid version, and gain access to additional features.

In setting the options to select, you will be able to choose what requirements contestants have to meet to take part in the contest. For instance, they could need to enter an email, answer multiple-choice questions, or pressing enter. The winner will be selected in a way by the plugin. and then you are able to reach the winner and offer them the prize in cash.

If you're trying to break through to one of the toughest competitions then the KingSumo Giveaways plugin will cost you a lot, however it's loaded with options.

Final Reflections

If everything runs according to plan, the competition could result in increased traffic to your website, greater reach on social media platforms, and more participants to your company.

     Do you have any questions regarding running a contest or promotion on your website for users? We would love to hear from you via the comment section below.

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