Root Science The Evolution of Root Science Grassroots to Global with Google Ads
In the highly competitive skincare industry, Root Science utilized the strength in Google Ads and the flexibility of the platform to connect with new customers , and provide the best shopping experience while achieving impressive returns on advertising (ROAS).
The passion of a person can be turned into money
The company was started by Gigja Wesneski as well as Derek Reynolds, Root Science began as an effort by Gigja to find a solution for her sister's highly delicate skin.
Gigja discovered that a lot of natural ingredients failed to live up to their earthy statements. Therefore, she decided to craft something new. Gigja worked with individual growers to create an array of formulations that depend on the research behind every ingredient instead of the scents, colors and fashions.
After quitting their jobs to concentrate on Root Science, Gigja and Derek required a secure digital platform for their company and also a means to spread the message out, at large, to the right public. They found their solutions in and Google. When a huge spotlight was thrown to their company in the year 2019they showed that they were that they were ready for a phenomenal expansion.
From an effort at the grassroots to a global brand
Without their own retail location, Root Science refined their design and marketing strategies to secure shelf space in retail stores such as Anthropologie, Free People, Neiman Marcus, and Bloomingdale's. The press took notice.
In the year 2019, Kourtney Kardashian happened to feature one of their detox facial masks in an Vogue video. The video went viral and has more than 17 million hits.
Thanks to WordPress and its website, Root Science could handle the huge amount of traffic with a sudden, viral video, and was capable of leveraging this. Now, Root Science is a company that is growing and invests around 20% of their revenue into marketing.
Two of the biggest issues facing any business
Two big challenges were in the way of Root Science's growth in the early stages of their growth:
- The presentation of products is well
- Reaching the right audience
If you are a business that operates online the presentation of products is more than the aesthetics the website should offer a great customer experience. It should load fast, be intuitive to use, and make it easy to get from a webpage for a product to the point of payment.
An excellent website will also be easily accessible. In addition, you must have the appropriate people to locate it, especially when your product is unique in a larger market.
Root Science wasn't just selling another skincare brand to the general public. They have a very specific audience: people who actively seek natural and scientifically-formulated skincare products.
Showing their product through
enables Root Science to have a elegant and effective e-commerce site. And because it's built on WordPress, it works perfectly with their content marketing initiatives without the requirement for continuous custom development.
"WordPress was always on my radar... I'd seen so many articles about the way it performed in terms of SEO. That's why I began looking at WordPress as a possibility, and I realized it was the perfect choice to set up a shop."
Actually, Derek himself has worked on the design and development of their eCommerce site, taking advantage of the advantages of open-source software including community-driven customer support as well as a wide range of plugins and extensions.
"I've played around with the website quite a bit. The site does have a vast collection of plugins. This is one of the great things about WordPress and ...there's an application for every need. Therefore, whenever we require anything - for example, a loyalty program, or referrals to a loyalty program - we have it."
The simple backend interface allows you to offer top-quality customer service and manage a seamless delivery process, without having to have technical knowledge.
Thus, having had the first major challenge being met with a slew of arrows , Root Science was positioned for the next task - drawing the right traffic.
Reaching new audiences through Google Listings and Ads
Through the use of Root Science Root Science has been using Google's Product Listing for well over a year.
Since then, they have achieved "increase our visibility across all the internet and compete with some of the more prominent companies." Root Science has witnessed a 5 percent increase in the number of visitors to their site as well as an increase of 10% in sales.
The high-quality traffic was instrumental in helping Root Science grow their email list, and improve customer retention - the company's holy grail of success.
The current rate of return on advertising spend (ROAS) stands at 2:3, and click-throughs have been increasing. Certain products have an ROI of 4:1. If they keep working on the use of keyword suggestions, SEO-driven blog content, education for customers, and other types of email marketing, they expect their revenue and profit to to increase.
At present, Root Science devotes 50 percent of their marketing budget to their Google advertising efforts.
Extensions and plugins that help the success of Root Science
Derek continually tweaks ad campaigns and optimize performance, which is essential to achieving the best ROI possible. Root Science also uses an assortment of additional extensions and plugins to aid in helping the e-commerce company increase its growth.
Utilizing Stripe the company has been able to provide express payment alternatives like Apple Pay, Google Pay along with many others.
Create your own story of growth using Google Listings and Ads
In the words of Gigja said, "We really are a family run company. We're a tiny team. The mother of his team is with us. My brother also works for us. The house is ours for everything Everything you will see on our site - such as the pictures are shot by my brother, some were taken by me. I provide all the artistic directions. Yeah. We are truly a hobby project, which has become a business."
If you've got a unique vision, a desire to be different or create a fresh direction for your life, then you may have everything you need to achieve success.
is the ideal platform for building your store. Include extensions such as Google Listings & Ads, and you'll have both the elements needed to tackle some of the most frequent business issues in presenting your product and placing them in front of those who are interested.
Performance Max campaigns automate everything that is required to create ads, which includes text, image selection for products target audience, as well as optimising for the most effective advertisements and products to ensure your funds are used effectively. The algorithm delivers the most relevant ads to the appropriate people at the right moment.
Yes, your company canbe similar to Root Science.
Although you may already own your own store, you might have not realized just how automating a Smart Shopping campaign using Google Listings & Ads could boost increase sales. Are you looking to have a more thorough glance?