Recent News: Apple Revises App Store Link-Out Regulations per the EU DMA However, the charges are still high.

Aug 22, 2024

Apple has updated its App Store's regulations to be more compatible with the EU's Digital Markets Act (DMA) But the charges Apple has charged as a result of its changes are still quite high in accordance with an article from The Verge.

The highlights are presented with six bullet points on the Apple News and Updates page Readers are encouraged to go to the full description of the latest changes in their developer's manual.

A few highlights include promoting "offers to purchase items at any time they wish," developers being able to "use an actionable link that is tapped, clicked or scan, in order to guide users to where they want to go." and that "Updated commercial terms and conditions for apps that use an the Purchase Link Entitlement feature are being developed to ensure that they are in sync with the changes to the features."

They are expected to be effective "this fall" (no date for a more precise start date appears to have been determined).

'Nearly Unlimited 20 Percent Fee for developers'

In the words of The Verge, "Apple has a virtually indefinite $20 per cent developer cost in the most recent EU upgrade" the updates appear to give developers more flexibility in linking to purchasing options that are not available via App Store. App Store.

However, the cost associated from this feature are too high and time-bound that "it's hard to imagine someone who would use it. "

It's because for developers who choose to join this program StoreKit External Purchase Link Entitlement (EU) Addendum, the cost of joining includes the initial acquisition fee of five percent fee, in addition to the 20 percent Store Services charge that is for "sales of digital products or services made through any platform in a twelve-month time frame after the date of installation that includes app updates as well as the removal of applications."

The Verge points out that apps that are updated or installed by the app's user interface reset the timer to the duration of 12 months in the current store costs. There are many additional tools and software which can help reduce costs. This includes adding support for third-party app stores, charging for the auto-renew of a subscription that is eligible, as well as becoming a developer through the small-business program of Apple. Continuous charges for twelve months that reset at every update or reinstalls are what make these charges "endless."

A recent TechCrunch article titled "Apple alters DMA approval to permit App Store link-outs applying less restrictions, and a completely new fee structure" further clarifies some of the differences between the different terms used by Apple and their associated charges, both existing and new. In particular it states it is the "Store Service Fee" will be "a 10% commission, or the 5% discount on commission (e.g. developer commissions if you are part of the App Store's small-business program) in accordance with Apple's new business terms or a standard rate of 20 and the discount of 7% offered according to Apple's existing agreements."

The details on the costs for both of the Alternate Terms Addendum to apps in the EU as well as the StoreKit External purchase Links Entitlement (EU) Addendum can be viewed on the Commissions section of this Apple Help page.

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Katie Stephan

Katie Stephan Katie Stephan is the Senior Content Strategist at . With her decades of expertise in the field and expertise, she also holds earned an MFA in creative nonfiction writing as well as worked within the community in the form of a college writing instructor.

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