Pricing Strategies to Fight Stagflation -
It's hard enough to guide a company through a period of high inflation, or even a economic downturn. But it's even more difficult to manage these two events together.
This is a sign of stagflation. Experts anticipate a time of stagflation, which will last through 2024.
You may be considering ways to lower costs and alter the strategies for growth overall.
What about the price?
As Chief Product Officer, Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always considered pricing to be among the most important strategies to grow the business to reach their goal of revenue.
and Kurt thinks that iterative pricing is an effective strategy to take in volatile markets. Kurt believes that iterative pricing is an effective strategy in unstable.
Two hour-long conversations with sales leaders Todd Stellfox and Tony Markov talked to Kurt on pricing strategies that can be effective even in the most volatile of markets. Take a listen to the two interviews, and see highlights from both.
The Reasons You Can't Rely On How your competitor's price is
The competitors you are competing with could be lying in regards to the value of their product. (2 second):
Strategic Pricing Strategies to combat Inflation as well as Foreign Exchange
Price positioning is determined by buying power in the local area (2 minutes):
How do you price a new Product
How do you write a formula to calculate the business value of an innovative product (4 hours):
What do Europe and the US as well as Europe consider pricing
In the past, companies starting out their US operations were focused more at capturing market share and European companies felt the challenges of cross-border commerce more acutely However, things are changing (2.5 minutes):
Pricing Strategies for Breaking into New Markets
Strategies for horizontal models vs. Vertical expansion models (18 minute):
Iterative Pricing With
How does the platform allow companies to evaluate the pricing of their products (2 second):
Full Videos
Watch the complete interview with Tony and Kurt to get more information about the global pricing strategy:
Watch the entire interview with Todd and Kurt for further information on how to determine the best measure of value and potential revenue-generating options in various market :
About Presenters
Kurt Smith, Chief Product Officer of
Kurt is the Director of product strategy, payments and corporate development at and the general manager of Interactive Quotes (IQ). Before joining , Kurt worked for more than ten years in the field of advising and investing in growing-stage software businesses around the world. In his career, Kurt has demonstrated a desire to assist businesses and individuals to understand their own unique strengths and capabilities to reach the full potential. He's been associated with the top-growing companies in the field of software worldwide as an Operating Principal for Accel-KKR. Furthermore, he's worked partnership in collaboration with Fortune 100 companies while an Engagement Manager for McKinsey. Kurt began his career in FinTech as a PM at Envestnet (NYSE ENV) while the company scaled through the process of an IPO.
Todd Stellfox, Sales Manager at
Todd Todd is the the sales director for North America at where he manages a team of Account Executives, who market's solution worldwide. The veteran has more than 12 years of experience within the business, as well as experience in the payment and SaaS sector and is committed to sharing his knowledge with the world and helping his clients and coworkers succeed. Todd lives at home with family members in Charlotte, VT with his family.
Tony Markov, Sales Team Manager at
Tony is the founding member of 's EMEA operations. Tony is currently an Key Account Executive as well as a Sales Team Lead at Amsterdam in the Netherlands. Over eight years of working experience in SaaS and the majority of it focused on SaaS billing and payment, Tony is constantly immersed into growth-driven projects and dialogues with SMB and Enterprise SaaS companies looking to grow their business.
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