Pricing Strategies to Combat Stagflation Pricing Strategies to Combat Stagflation
It's difficult to direct the business in a period that is experiencing high inflation, or the recession. It's more difficult to manage when these two events occur in tandem.
This is known as stagflation, and analysts have predicted a time of stagflation that will continue through 2024.
Perhaps you are already considering ways to lower expenses and change the plan of expansion.
What is the price?
As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always saw pricing as an essential strategies for growing their business to reach their next target for revenue.
and Kurt is of the opinion that iterative pricing is a highly efficient strategy in unstable markets.
In two one-hour interviews sales executives Todd Stellfox and Tony Markov both spoke with Kurt about pricing strategies that work in volatile markets and beyond. Check out both interviews here and read highlights from both.
The Reasons You Can't Rely Your competitor's prices are
How your competition could go wrong about their products' worth (2 mins):
Strategic Pricing Strategies for Inflation as well as Foreign Exchange
Position of the price based on purchasing power of the region (2 minutes):
How do you price a new product?
Which formula do you need to write to calculate the business value of an item that is new? (4 minutes):
How do the US and Europe Consider Pricing Differently?
Historically, early-stage US-based companies focused more on taking market share and European firms had problems when it came to crossing the border more frequently But changes are taking place. (2.5 mins):
Pricing Strategies for Breaking into New Markets
Strategies for horizontal vs. vertical expansion models (18 minutes):
Iterative Pricing
How the platform allows companies to assess their pricing (2 minutes):
Full Videos
Watch the complete interview with Tony and Kurt for more on global pricing strategies.
Listen to the complete interview with Todd as well as Kurt to learn more about how to determine the best value measurement and other opportunities to generate revenue in various areas :
About Our Presenters
HTML1Kurt Smith, Chief Product Officer at
Kurt is the head of strategy for payments, product development and corporate development at HTML0 and also the general manager of Interactive Quotes (IQ). Before joining the company, Kurt was employed for over 10 years as an advisor and investor in growth-stage software firms around the world. Throughout Kurt's career, he has shown a keen interest in helping companies and individuals to explore and develop their unique capabilities to reach the fullest extent of their potential. Kurt has worked with the fastest growing software businesses around the world as an Operating Principal for Accel-KKR. Additionally, he has employed on behalf of Fortune 100 companies while an Engagement Manager at McKinsey. Kurt began his journey as a professional in FinTech as an Project Manager for Envestnet (NYSE ENV) during the time the company was growing to the point of an IPO.
Todd Stellfox, Sales Manager at
Todd is the director of sales for North America at where he supervises account executives who offer's products across the globe. Todd is a professional with more than 12 years of expertise within the business as well as product experience within the payment and SaaS company. He is passionate about imparting his expertise to others and helping clients as well and colleagues reach their goals. Todd lives in Charlotte, VT with his family.
HTML1Tony Markov, Sales Team Lead at
Tony was the founder partner for the business's EMEA operations in EMEA. He currently serves as Key Account Executive and as Sales Team Leader in Amsterdam The Netherlands. Over eight years of experience in SaaS and the majority of that time in SaaS payment and billing. Tony is always involved in the development of projects, and is constantly in dialogue with SMB as well as Enterprise SaaS firms looking to grow.
About
This post was first seen on here