Pricing Strategies to Combat Stagflation Pricing Strategies to Combat Stagflation
It's difficult enough to lead an organization through periods of high inflation, or a recession. However, it's even more difficult when they're occurring in tandem.
This is known as stagflation which economists predict an era of stagflation that will last into 2024.
It is possible that you're already looking for ways to lower the cost of your operations and change the overall strategy of growth.
What about the price?
The Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently identified pricing as one of the most essential tools for growth they used in order to achieve their revenue goal.
And Kurt is of the opinion that iterative pricing could be an effective plan of action in market volatility.
In two one-hour interviews sales executives Todd Stellfox and Tony Markov each spoke to Kurt about pricing strategies that can work even in the most volatile of markets, and more. Listen to both interviews and read highlights from both.
The Reasons You Can't Rely On your competitor's price is
How your competition could get incorrect about their product's value (2 minutes):
Strategic Pricing Strategies for Inflation as well as Foreign Exchange
Pricing position based upon regional purchasing power (2 mins):
How to Price a New product?
What formula should you write for the value to business when you launch a new item (4 minutes):
How the US as well as Europe think about pricing differently
Historically, early-stage US-based companies were more concerned with taking market share and European businesses felt the cross-border pain points more acutely -- but changes are taking place. (2.5 minutes):
Pricing Strategies to Break Into New Markets
Strategies for horizontal vs. vertical expansion models (18 hours):
Iterative Pricing Using
How 's platform allows companies to evaluate the pricing of their products (2 minutes):
Full Videos
Listen to the complete interview of Tony and Kurt for more on global pricing strategies:
Stream the full interview between Todd and Kurt to learn more about how to determine the best value measurement and more revenue opportunities in different markets :
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the Head of payments, product strategy, and corporate development at, as well as the General Manager for Interactive Quotes (IQ). Prior to joining , Kurt spent over a decade working with and investing in growth-stage software businesses around the world. In his professional life, Kurt has been a dedicated advocate for helping companies and individuals identify and scale their special capabilities to the full potential. Kurt has worked for some of the fastest-growing software companies worldwide as an Operating Principal for Accel-KKR. Additionally, he's collaborated in conjunction with Fortune 100 companies while an Engagement Manager at McKinsey. Kurt started his career as a professional in FinTech as a Project Manager at Envestnet (NYSE ENV) while the company scaled through the process of an IPO.
Todd Stellfox, Sales Manager at
Todd serves as sales manager of North America at where he oversees an account Executives selling's product across the globe. Todd has more than 12 years of industry and knowledge in the payments as well as SaaS industry, and he enjoys sharing his knowledge with other people and helping clients and colleagues succeed. Todd is currently residing within Charlotte, VT with his family.
Tony Markov, Sales Team Lead at
Tony was the founding member of 's EMEA operations. He is currently is a Key Account Executive as well as a Sales Team Lead in Amsterdam in the Netherlands. Over eight years of experience working in SaaS, the large majority of it in SaaS payments and billing, Tony is constantly immersed in growth driven projects and discussions with SMB as well as Enterprise SaaS companies looking to scale.