Episode 5 from the Podcast: Andrew Lock - Top Marketing Expert Shares Walt's entrepreneurial Secrets

Our Podcast on Memberships and Courses' latest episode, we had the chance to speak about Andrew Lock about how he began his career as a cameraman for the BBC to becoming a giant on the internet in terms of online marketing.

You'll need to go through Andrew's novel "Walt Disney's Way" and discover how to create a more successful company (including membership sites) by using his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

These are the highlights and things you won't be able to overlook in the episode:

• The amazing story of how this former BBC cameraman used his unique skill to network with internet marketing giants like Yanik Silver, and Dan Kennedy, build a flourishing online company, and become one of the most prominent brands in marketing online... at first an unknown. If you've ever thought about whether it's possible to do this and succeed, this story will tell you: You absolutely can (0:00)
• The smart way Andrew gained free membership in Yanik Silver's highly exclusive and prestigious mastermind group. You can use this same method to potentially land events, interviews, and free items and perhaps even see your business promoted by the biggest brands in the world of online marketing. Imagine the boost in sales that would give your company (1:06).
• The dark and gloomy place Andrew reached when the disease spread and how he was able to come out of it (and how you can use what he learned to help you through the tough moments in your work and life) (17:31)
• The secret to nearly effortless business success. Most people make this mistake and it causes many years of misery and suffering. Follow Andrew's advice and the success, motivation, perseverance and a consistent approach to your business is almost guaranteed (10:21)
• A virtually unnoticeable problem in your website's performance is certainly killing your conversions right in the moment (and how to utilize one of Walt's highly-guarded business secrets for quick fix (30:37)
• A sneaky way Disney actually "manipulates" youngsters into selling their parents at Disney theme parks and how to use this devious tactic ethically in order to increase the sales of your online classes (29:13)
• The big mistake Disney's new CEO has committed that will result in Walt rolling over in his grave. Learn the right way to handle the recession (33:18)
• A successful online business. The answer is simple... Do this and you'll likely get interviewed by podcasts. Don't and you'll almost certainly remain in the struggle (37:47)
• The M_______ Test. A brain-dead simple way to test whether the subject you are teaching can be a great fit to a site that offers membership (Plus it's a much easier method to locate a virtually endless supply of hot topics and killer content ideas that you can build a membership site around) (39:33)
• The insidious trap almost all new entrepreneurs fall into that makes them struggle and often over a long period of time and many never figure it out (This might be holding you back right this moment) And an easy way to stay out of this. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the epidemic and the best way to defeat the number one entrepreneur "killer". (16:37)
• The retention lesson every site that is a member must learn from Walt Disney's theme parks. This is what makes the differentiator between a website which slowly dies and fades no matter what else you do, or a site that continues to grow quickly and is growing almost without effort (25:32)
• "The "Kodak" Test. How even the color of the pavement in the theme parks is thoroughly tested in order to subconsciously draw you in -- and how to implement this concept to your online courses, sites as well as memberships to improve your sales (26:43)
• How Disney uses "fake smells" to encourage parents to visit the theme parks. Disney has literally created a machine for this purpose. Andrew shows how you can take this concept and apply it to online courses and memberships in a genuine method to increase conversion rates (29:36)

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