[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Talks with Walt Disney's entrepreneurial Secrets

On this show, we get to talk about the story of Andrew Lock. Andrew Lock explains how his journey from cameraman at the BBC and then to become a major player within the world of online marketing.

You'll need to go through Andrew's book "Walt Disney's Art of Business" and discover how to create a more successful company (including membership websites) using his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Here are some moments you'll wish to miss during the episode:

• An amazing story about how the former BBC cameraman utilised his single ability to connect with online marketing titans such as Yanik Silver as well as Dan Kennedy. He built a thriving online business, and became one of the biggest name in the field of online marketing. Beginning as a complete no-one. If you've ever wondered whether it's possible to do this, his crazy story will prove it: You absolutely are able to. (0:00)
• A clever method by which Andrew Lock got a free membership in Yanik Silver's exclusive and highly coveted mastermind group. You can use this same method to potentially land interviews, gigs, or even complimentary products or even having your product promoted by some of some of the most famous names in online marketing. Imagine the increase in sales this could bring to your business. (1:06)
• Andrew Lock shares the dark feeling he experienced during the pandemic and how it was possible to lift himself out. Also, how you can take the knowledge he gained to get through the tough times in your business as well as in your life. (17:31)
• The secret to nearly easy business success. Most people make this mistake and the result is many years of misery and suffering. If you follow Andrew's suggestions, your success, determination, and consistency for your enterprise is certain (10:21)
• How a virtually undetectable issue in your website's performance is certain to kill your conversions this second -- and how to use one of Walt Disney's highly-protected business secrets to fix it fast (30:37)
• A clever method of Disney effectively "manipulates" youngsters into selling their parents to go to Disney themed parks. Additionally, learn how you can use this tactic legally to make it easier for you to sell your online courses (29:13)
• The most serious mistake that Disney's new CEO is making could cause Walt lying in his grave. Learn the right way to handle a recession (33:18)
• The secret to a thriving online business. It's simply really... Do this and you'll likely be the one getting interviewed on podcasts. Don't and you'll almost certainly be struggling for years to come. (37:47)
• The M_______ test. An easy way to test if the topic you're teaching is a great fit for a membership site (Plus, an even easier way to find a nearly infinite number of concepts and topics to build your membership site about) (39:33)
• The nefarious trap most entrepreneurs get caught in that leads them to be in a constant state of struggle, often for years without ever figuring it out (This could hold you back now) There is there is a way to avoid it. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the epidemic and the best way to defeat the number one business owner "killer". (16:37)
• The retention lesson every site that is a member must learn from Disney's theme parks. It really is the difference between a membership site that slowly withers and dies regardless of the other options is tried as opposed to one that expands and grows almost effortlessly (25:32)
• It's the "Kodak" Testing. What color the pavement in the theme parks has been thoroughly tested in order to subconsciously draw customers in. It also explains how to implement this concept to your courses, websites as well as memberships to improve the sales (26:43)
• What is the way that Disney makes use of "fake scents" to upsell parents in the theme parks. Disney actually invented a device for this purpose. Andrew explains how to take the idea and incorporate it to your online courses and memberships in a genuine way to improve conversion rates. (29:36)

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Do you have a plan to start an online membership website or to know if the current site is the best possible option? If yes, check out the following resource:

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