Episode 11 from the Podcast: Sean Cohen - COO of AWeber Shares Expert Advice about interacting with members and Expanding Your Team and the future of email

The Show's Links:
         
          The AWeber Blog (tons of amazing information)          
           AWeber Email Marketing Platform

On this edition of The Memberships and Courses podcast You'll be hearing from Sean Cohen, Chief Operating Officer of AWeber. Sean shares with us his insights into the ways that email has changed with the years and what you can do to use it best to expand your own membership or online course.

Sean is also sharing his thoughts on how to improve the company culture hiring, training and other issues that which we don't often think of when we start a brand-new website for membership... BUT that is important when the business expands.

Just a few highlights from this episode:

• Get your head clear: Sean lists down the unnecessary things you need to 'Unlearn' regarding company guidelines, and how they can aid in boosting the efficiency of your team and turn your company into an efficient machine. He also shares a sneak-peek into insider activities on AWeber company culture from CEO himself. (3:56)
• Check out Sean's incredible response to anyone who claims "Email is dead." He also shares the top reason the people who sign to your mailing list and are not paying attention to every CTA you put out. (9:48)
• Stop your list of subscribers from constantly searching for the 'UNSUBSCRIBE' button and give them an incentive to come returning for more with this smart strategy by someone who has already sent billions and millions of email. (12:28)
• The not-so-secret email marketing tactic that will help your campaign go from a boring piece of marketing which nobody would want to read to something that can actually appeal to people! Jon Correll, Matt Blumberg as well as Benjamin Murray also use the same strategy for their benefit. (12:59)
• Your email list hates the fact that you're not sending them emails... How do you transform your daily stress into a an opportunity to make your audience wait by their phones to receive the next mailer. (13:41)
• A marketing mindset that can help you become the world champ in your audience's eyes rather than a spammer trying to blast their inbox with useless emails. (14:12)
• Get to know your new bestie as you become an expert in the field of marketing via email and increasing your conversion rates for emails. Instead of running an email marketing campaign that's dead in the water, your new bestie will help you let go of any questions, uncertainties, or overwhelming fear of lower open rates and low conversion rates in your email marketing campaigns. (15:57)
• There's no doubt about it! The life lessons Sean discovered that helped him and countless others in their professions, grow their companies and deliver better services to their customers. Almost everyone gets it all wrong, and it creates a risk and liability to their business. (19:44)
• Sean gives an insightful perspective that is sure to astonish and humble even the most successful email marketers in the world today. This is a truly liberating approach that will help you be less afraid of becoming irrelevant within your field and alter your perspective on email lists forever. (38:15)

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