New Product Reimagines Online Learning Community is here
Creators find new ways to engage and profit from audience
- The debut of Communities presents a completely new commercially viable product that lets creators create and market collaborative learning communities that integrate seamlessly with their classes and stand on their own as powerful learning products.
- 86% of students say they gain more from online classes with learning communities attached.
- Communities is one in a suite of online learning products that continue to expand the company's offering and all-encompassing market.
Vancouver, BC, September 27th, 2022 - - Labs Inc. ("" or the "Company") (TSX: THNC)--the platform shaking up the world of knowledge by empowering creators to create products, sell and market online learning tools--has announced the debut of Communities the brand-new software for learning that can help creators interact with, earn money from and maintain their audiences.
Communities turn a conventional only-for-learning experience into a community-based exchange. This product allows creators to control their communities and build relationships with their brand in the forefront. Through learning communities, creators can drive engagement and generate sustainable income with diverse selling strategies including paid community memberships, bundles with courses, and even upsells on unique, pertinent material.
"We are aware that those who have active communities earn more and provide more opportunities to grow than people who do not have. In the beginning, launching Communities is an easy way to help our customers achieve success. The experience is one that students want to spend money on, and it complements our existing suite of products for learning," said Aron Tremble who is the Vice President of Product for . "Communities provide a strong method of operation for the information economy. We're delighted to provide our clients the tools to create better and long-lasting businesses," said Tremble.
Did you even know?
- $128.47 is the monthly amount paid by people who pay for community memberships online. *
- 86% of students agree that they have more value from online learning courses that have learning communities attached. **
- 45% said that in a course/class setting, they've learned as much from their community of fellow students as they did from the instructor teaching them. *
"For people who are part of the knowledge economy, like me, the strength of our businesses is inextricably dependent on the shared spaces for learning we design for our students. For me, Communities means a more rounded and supportive environment for all my students. This collaborative setting lets students with a variety of types of learning to interact and help each other, and it is also a significant income generator for my organization." stated Latasha James, creator and founder of the Online Business Launch Lab.
Communities addresses a new and under-explored opportunity for online learning companies. As opposed to other online communities Creators are now in complete of control over an enviroment that is secure and comfortable for learning environment where their audience can connect and engage with them, under their personal brand. Additionally, creators are able to directly monetize their audiences by offering or bundling memberships. For , this is another move to go beyond online classes and consequently its total addressable market.
* has partnered with survey panel company, Centiment, to conduct an investigation of more than 1,000 Americans over the age of 18 to study the ways they utilize online communities for learning and education. Centiment is now completing the ESOMAR 28.
** has partnered with survey panel providers, Centiment in order to conduct a study of over 2,285 individuals who have paid for an online course across both the US and Canada in order to better understand the value of online learning communities for education in the present. Centiment has completed the ESOMAR 28.