Mobile Marketing for eCommerce : Capture, Engage, & Convert

Mobile marketing is distinct from conventional eCommerce marketing due to the mobile device that users use to access and navigate your store online. It's well known by now that your website should be mobile optimized. But effective mobile marketing extends beyond that.

Here's why:

Mobile users require and want a different experience than they could get or want on a desktop or laptop.

This means that your mobile marketing should make use of certain tools and techniques that work especially well for smartphones. We'll talk about a few in a bit. But just to give you an ideaof what to include, your mobile marketing strategies will include email marketing social media, SMS -- anything that can be accessed and used on a smartphone.

In terms of eCommerce, mobile buyers make up around 40% of sales. That's over $350 billion, and is likely to increase in the coming years. Every day, people spend hours looking at their phones because, unlike computers, they take them everywhere.

Seven aspects of mobile marketing you can employ to attract and convert more traffic into your store

1. Use email newsletters and automation

Email newsletters are particularly amenable to mobile devices because their responsive design can fit the technology perfectly. They are a good means to remain in contact with your leads and clients and keep them updated with valuable information, provide them with pertinent promotions, meet their needs, and make them feel valued.

Plus, 68% of emails are opened using mobile devicesbecause, the majority of people find it simpler to use.

By incorporating automation for email in the mix, you'll deepen the connection with your clients without having to spend additional time on it.

Every time someone fills in an application, purchases a product, asks a question, abandons a cart, or takes another act on your online store, you'll be able to set up automated emails to immediately reply. Some examples are welcome emails, onboarding programs, special offers and abandoned cart emails and many other communications.

If you're not sending email emails, newsletters or other types of email then you're missing a great chance to keep your mobile users in touch and engaged. Why? Because even if your customers are in line at the school's pickup line or at the barber shop or riding the subway you can let them read your emails and purchase your goods. The key is meeting your customers where they are.

MailPoet lets store owners create effective email newsletters and automated emails. Its editor will ensure that your emails look great across all devices and dimensions. Short on time? Use pre-designed templates to meet a wide range of eCommerce scenarios. Learn what MailPoet will help improve your mobile marketing communications with the use of email.

2. Create video marketing and ads

When it comes to smartphones, video reigns supreme. Text on phones that is long will probably never be so appealing as watching video.

Videos can be posted on social media and use them to drive existing followers to your shop or advertise your content on platforms such as YouTube to attract new ones.

In addition, embedding videos onto your website can convert viewers who browse into paid customers. How? You can use videos to demonstrate the capabilities of your product and show how to use it. You can share customer testimonials that show just how helpful your items are. Also, you could share behind the scenes designs that show off your impressive team , or even eco-friendly products.

That's the fastest video you'll ever make and it looks stunning on smartphones.

3. Optimize for voice search

It's a unique feature of marketing via mobile. When you're not in front of your desk and you're not at a desk, it's significantly easier to talk to the phone rather than typing on it. The use of voice search is now quite popular, and with apps such as Siri and Alexa, a regular feature of the daily lives of many.

This affects the types of content and blogs you produce, for several reasons.

In the beginning, most people utilize voice search in order to respond to simple questions and finding basic information. So, it works well to connect people with blogs offering this kind of information.

So, you might want to retitle certain pages or create new ones, around the long-tail, type of questions people tend to use when using voice search.

It might be wise to provide some FAQs on a number of your websites that relate to your content page. Additionally, you could include FAQs within your H2 and the H3 subheadings.

As an example, a bookshop might have a title that is a question someone might ask such as "What are the most recommended books for new parents?" -- followed by a list of the five top-selling choices.

4. Create display ads

Banner ads tend to not work well on desktops because they are lost in the other information on the web page. But with less screen space on mobile devices, your display advertisements could get greater attention.

Or, you can design display advertisements and then target them to people while they surf social media, or play their favourite games on mobile. These are ideal in remarketing previous customers or, if targeted correctly, helping you find new prospective clients.

 Find out more about how to create an ad display campaign.

5. Leverage social media

What is everyone engaging in on their mobiles for three to four hours a day? A lot of them are spending quite a portion of the time using social media.

Are you posting on websites where your intended potential audience will be?

This is an excellent platform to push out videos, special promotions blogs, informative solutions to problems, as well as other sharable content. Consider including humor like memes or funny GIF animations, if you think it's appropriate.

Social media isn't just about selling to new customers It's also a great way to communicate with your existing audience to remain at the forefront of their minds, increase your brand's value as well as gather valuable feedback to determine the direction of your company.

6. Use AMP for your blog posts

What's the most significant obstacle in implementing effective mobile marketing strategies for eCommerce? Page load speed. Why? because mobiles are focused on the convenience. Convenience means fast.

Mobile-optimized pages often do not perform well here. A lot of pages require more than 3 seconds to load and that's about the amount of time users are willing to stand in line for.

That is, the longer your pages take to load, the more engaged visitors and sales you'll lose. Particularly on mobile devices.

The AMP project -- it is a reference to 'accelerated mobile pages' -- provides the ability to arrange your blog's pages as well as other websites to make them are faster to load on mobile devices.

The average load speed for AMP-style pages is under one second. This is fast, about four times faster than standard mobile websites.

AMP pages provide smoother and less unwieldy experience. Scrolling is more seamless and pages load faster. They don't load in annoying chunks each part at a time. This will also boost your SEO since loading speed of pages is an important ranking factor for Google.

The good news is that you do not need to pay thousands for developers to assist you. The plugin is an AMP plugin that works with WordPress that helps you transform your site's pages to this format. Discover more on it. AMP plugin.

7. Use SMS to market your business

SMS marketing is extremely effective on mobile devices because pretty much everyone opens and reads text messages.

While there are a variety of advertising messages you can transmit via text messages, simply sending useful automating customer service texts could be greatly appreciated by your clients.

You could, for instance, transmit a text message at any time a customer's order status is changed. It could inform them that the order is in hold, their order is being processed, their payment was refunded, or their order is shipped, etc. Remember that, just like other marketing techniques like email, you'll need to receive the permission of your customers before sending to them via text.

Track your mobile marketing stats

You can go further and view mobile-specific stats using Google Analytics. Monitor individual ads as well as how your users move across your website pages, identify which pages cause visitors to go elsewhere or leave, and also track exactly how much revenue different ad campaigns and traffic sources have contributed to.

Think mobile first

You may already be using a number of these mobile marketing techniques. If so using them, here's a great reminder to continue using the same. If you're not getting it right or faltering on things like social media, video or SMS, you should take the time to refocus to attract to, connect with, and convert more leads and customers who discover your business on smartphones.