Methods for Collecting Testimonials to increase the number of members on your site
Contents
- Why Do I Have to Bother with Testimonials?
- Make a Call at the Right Moment
- Create a Simple Experience for Your Members
- Have your Members share Their Experiences
- Text is Good However, Video is better
- Make the Testimonials available on Your Website
- Final Ideas
One effective way to grow your membership program, regardless of whether you're starting from scratch or are already well established is to put up reviews from your customers on your website.
If used in the correct manner When used in the right way, testimonials can help enhance the look of your membership program by making it more professional and showcase its most effective features.
They can also give visitors the kind of social proof that persuades people to gamble with your website's content.
There's plenty to gain from adding testimonials to your site for membership, gathering and publishing feedback from your members can be a challenge.
But, if you adhere to the guidelines from this post, you should be well on your way to growing your website's members through the use of testimonials.
Why Bother With Testimonials?
To summarize that positive reviews can have a powerful effect on the rate of conversion for your membership site, helping to turn many of your site visitors to paying customers.
Used properly, testimonials can answer questions your potential members might ask, demonstrate your experience and knowledge as well as signaling that you are safe in entering the payment information into your system.
If you're proud of the membership page and information, then there's nothing wrong with be publishing testimonials on your website. So to help you get started, this guide offers tips and suggestions regarding how you begin collecting and using testimonials to grow your membership website.
Let's begin...
Ask at the Right Time
Given the advantages of publishing testimonials to your website, you might feel compelled to solicit comments from your customers right away. In this case, however, being so proactive isn't a good option.
It is better to give members time to access your content and, if they need to you can ask for help. When they've had the opportunity to gain access to your website's membership benefits, as well as experience high-end customer service, they'll be much more likely to - and more ableto give genuine, positive reviews.
Facilitate the Experience of Your Members
Although you can send off an email to your members, asking to share their thoughts on the membership program you have, this approach probably won't result in the greatest results.
In the meantime, strive to make it as easy as possible for your members to provide their feedback.
Not only does this give you the opportunity to get the type of feedback you're interested in, but you can use the more sophisticated features of an application to include feedback fields to forms , which allow visitors to rate your site with the click of one button.
Now that we've covered how to collect the feedback, let's examine some of what you need to get from your members...
Talk to your Members about their Experiences
To receive the type of feedback that can serve as a powerful testimonial, you must be sure to ask the appropriate questions.
Instead of asking customers what they thought of your membership site, encourage users to share their experience.
Ask questions that make them think about why they decided to sign up in the first place as well as how your program helped them, and what results they saw following the advice you gave them to practice.
Other concerns to be asked include what they were hesitant about before signing up, and If so, how you member site dealt with their concerns.
Also, you can ask them whether they'd be willing to endorse your program and if so, to whom.
Remember, you don't have to publish all of their comments, however the more questions you pose to them, the more data you'll need to use.
Be careful not to go overboard by asking for too much of your members and risk them getting overwhelmed and refusing to respond to the solicitation. There's less to ask for when you're soliciting a favor from your members.
To make your testimonials more interesting and credible, be sure to ask for a photo from your members and include a hyperlink to their site or social media profile so the people who read your testimonials can confirm that the feedback is genuine.
Text is good, but Video is Better
A few reports claim that including videos on your landing pages can boost conversion rates by more than 70%, as compared to posting feedback as text on your website.
Consider people you've worked with closely and formed an effective relationship. Especially those you know that have seen great success from your content. These are great candidates to contact for a video testimonial.
Consider reaching for these people.
These apps put your request for review in the forefront and make it quick and easy for even the least tech-savvy users to send review requests.
You should seriously consider giving potential reviewers a reward for taking the time to add a video testimonial.
Post the Testimonials on Your Site
The last thing to do is make sure you publish the testimonials as soon as you receive the feedback.
Don't wait until you've received multiple responses from your members. Instead, you should put this useful material to use right now.
If the initial responses you receive aren't amazing but as long as they're positive, you should post these reviews on your site.
It is possible to replace them when you've refined the process of asking for feedback and start getting more amazing testimonials.
Alternately, you could make use of a specifically designed testimonials plugin, or simply start a new page, and add the feedback in plain text format.
If you are publishing review, be sure to provide the most details you can including the complete name of the member along with a photograph, as well as an address for their website or a hyperlink to their social media page so that customers can determine for themselves that the source of the testimonial is legitimate.
Don't forget to get permission before you publish the testimonial, especially if you've edited the content.
Last but not least, don't simply start a new page to showcase your testimonials and store all of your comments there.
Instead, publish your best comments on the home page of your site and also on your sign-up pages.
When you display your praiseworthy testimonials in the center of your page You can place them where they'll be most effective in growing your membership site for example, in the section where you invite your customers to sign up up or enter the details of their payments.
Final thoughts
Hopefully, these tips about getting testimonials and using them to advertise your membership website are helpful.
You should now be ready to begin asking comments from your customers and then publishing it so it can have the biggest positive impact on your membership site's conversion rates.
If your membership site is still waiting to get the first customers, it is possible to offer members access for free in exchange for honest comments.
Although you wouldn't generate any income directly from these members, their opinions will be valuable for marketing your membership site.
Are you willing to begin soliciting feedback from your members? Share your thoughts in the comments!