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McCann Dogs The Leader of the Pack in Online Dog Training

Apr 10, 2024

McCann Professional Dog Trainers, formed in the early days as a small-scale association and is now more than 42-year history, which has grown beyond its Canadian geographical boundaries. Currently the organization's global reach extends to 76 countries, and the group is training more than 100,000 dogs.

The company was established in 1982 with the help of Deb McCann, and Marty McCann in Flamborough, Ontario, McCann Dogs began its path as a live-in dog-training center. Then, in 1999 Shannon Viljasoo, now the director of training online, joined McCann Dogs. McCann Dogs team. Attracted to McCann Dogs while training her pet, Shannon discovered her passion to train dogs, and decided to study the apprenticeship program. Even though she had a master's degree in computer programming she was mistakenly led to pursue her calling as an instructor for dogs in McCann Dogs.

At the start of time, Viljasoo conducted in-person training sessions. Since the demand for dog training services, McCann Dogs diversified its services by creating a strong online presence, especially via its YouTube channel. The channel currently boasts over 1.3M subscribers and brings in a large percentage of its customers.

While McCann Dogs was first resistant to online dog training, the team quickly realized that they required to provide additional support for their students. They decided to start an online course for training as a part of McCann Dogs in. "We thought that as that we could provide an excellent training program and a solid support structure that we could help people get the same results in their dog's training all over the world," Viljasoo says. Viljasoo.

Flash forward until 2024, and, in addition to in-person courses, the company provides three online classes and classes a la carte, through which people can have the experience of having a "well-behaved and four-legged companion."

The following is the story of the way McCann Dogs became a leader on dog-training websites:

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They came across

However, Viljasoo says it wasn't enough to meet McCann Dogs' needs. "I am currently looking into alternative platforms and trying to figure out the one that will work best," she shares.

After a year, the team took the choice to change their choice in the next year to . "One reason why we decided to choose this particular company was because the company is located in Canada." Canadian firm," she explains.

"Right off the bat, it was a lot more simple," continues Viljasoo. "It was easy to follow and informative, and the experience for students was easier ."

Today, the company is offering classes both in person and on the internet, with the online part of the business expanding to become a major part of the organization's annual revenues.

"I am very happy and it's uncommon for me to have problems in this regard," she says. "Most of the time, I'm having problems figuring things out by myself, and then moving on with my work that I'm expected to do. When I'm not able to figure something out, my support team is great ."

They developed multiple programs.

McCann Dogs has three main courses available on the internet: Puppy Prep Guide, Puppy Essentials, Life Skills and many additional online training classes which vary in subject matter.

The three online courses provide the option of recording and live material. Live group coaching sessions They are capable of supporting learners in a more customized approach than merely through recorded material.

"People are able to participate in as little or as they'd like," she elaborates. "If students cannot attend the conference with coaching, then we'll record the calls of calls such a way that they can be viewed by the students later on. ."

Additionally, they have the option to go through recorded sessions that can be shared via videos or PDFs. The team also uses the Facebook group as a support network that allows students to share videos of them working with their dogs in addition to receiving feedback. "This could be an excellent method to keep our students accountable and motivated," she says.

In 2021, the team created a membership program that offers higher education titled Monthly Members Only which is specifically designed specifically for people who have completed the life skills program. Each month, the members get the newest concept. Since launching the recurring membership the company has gathered nearly 300 members monthly.

All of their courses can be taken at any time and will expire following certain time frames. In this instance, Puppy Prep Guide and Puppy Essentials can be enrolled for three months from the time of the registration process and Life Skills is open for four months. As per Viljasoo that this period duration helps to boost motivation and self-control.

The online learning experience doesn't have to be restricted to students of the online school and is dedicated to enhancing the education for students, McCann Dogs provides online learning to their in-person students with additional information. "Students have the option of accessing their online classes upon returning home after their class. While they're in the class, they'll be given a series of instructions as well as homework tasks," she shares.

They re-used YouTube for over 10 years

Since the last couple of decades, McCann Dogs has prioritized its presence online.'

It has an extremely popular Facebook page that has over 27,000 people following it, along with an Instagram account, which has more than 76,000 followers and an extremely popular podcast. One of the most efficient social media platform is its YouTube channel, which was created around 10 years ago, which has grown to over 1.3 million users.

Because of the consistent and constant dedication to the channel as and a handful of videos that exploded early on--it continues to experience an increase in subscribers. Now, the organization has a full team devoted for social media within the business including videographers and video editors on their YouTube channel. These videos as well as the two free workshops--Luring and Training If There's No Time to Train will help people get a deeper understanding of McCann Dogs' training style. McCann Dogs training style and encourage them to attend the classes.

If you're one of the creators intimidated by YouTube or even the thought of appearing on the screen, Viljasoo has some words of advice. "It becomes easier with time goes on," she shares. "Just take the time to do it. The things you enjoy in the next year or a couple of years serve a purpose and can help you develop ."

"Don't stress about being perfect," she continues, like many other creators' advice. "There aren't many perfect videos available, and life's not perfect either. Eliminate the concept of perfect and jump in ."

Since developing such a strong online presence McCann Dogs has been able to expand its online presence. McCann Dogs content has been successfully reaching people in more than 76 different countries. Most of the audience made up of 25-40 year-old females. Due to the large fan base within the US The company offers its lessons in US dollars.

They've packaged their program

Alongside selling the programs and workshops on their own, the team also sells bundles.

For example, to save $50 USD, students can purchase this bundle: online Puppy Prep Guide and Puppy Essentials Bundle To save $97 USD, students can purchase the Online Puppy Essentials & Life Skills 1 Bundle for example. Lastly, for the best savings -147 USD--students could purchase the Full Online Bundle, which includes the three classes.

For each program, prices vary. The Puppy Prep Guide is priced at $97 USD. The Puppy Essentials program costs $367 USD, while Life Skills is $397 USD. Life Skills program is $397 USD. Further you can choose to enroll in the Monthly Members Only program costs $29.95 USD for the month, but isn't advertised to any other people than those who have been through Like Skills.

"Pricing is a difficult process" Viljasoo reveals. "There aren't many rules in the training of dogs. you can find those who read a book and then decided to get started teaching dogs, or people like myself who have worked in the area for several years ."

"Some individuals believe that our pricing is a great bargain, while others believe it's too costly," she continues. "It's very dependent ."

According to Viljasoo her own experience, she's able be more congruous with pricing on the internet versus visiting the shop because there are fewer uncertainties. "In-person there is a need to deal with problems such as the rise in propane usage to heat the buildings and the expense of staff and fuel. Online, things stay fairly the same ."

For collecting payments The company is using Stripe, but they are considering switching to Payments.

They built a solid team

The group is comprised of twelve staff members who are committed. The team includes staff members that are full-time or part-time and 25 associate trainers who have training to pursue in between their regular jobs.

Despite being around for so many years, she has described her team as a welcoming group of individuals. "We're continually evolving to make our training better and more effective. A lot of businesses that are around for a few decades stagnant in their learning as well as their capability to bring in new methodology ."

When asked about their biggest accomplishments, she says it's all was due to her team. "We have a lot of good people that work extremely hard. I'm proud of my team ."

In pursuit of expanding the range of courses they offer, Viljasoo's aim is to recruit more individuals who can help develop courses. "We're always seeking to design more programs. But the challenge is finding time to finish all the planning, create the videos, and create the course when we're actively helping students."

When she reflects on her experience, she advises anyone who is interested in becoming an online entrepreneur to jump in with no hesitation. In recognition of the pace at which progress is slow it is recommended to celebrate each milestone, as building a thriving business is like running a marathon and it is not an event.

What is her final advice? Be a part of the world of digital and with all your might It has a huge reach and potential for influence.

If you're looking to transform your skills into a successful business, don't wait. Get started today and register for free.

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