Matomo as well as Google Analytics: Exploring and Comparing both Platforms
We don't intend to inform you about which is the better choice because the most effective choice is a personal decision for the specific situation. Businesses have different requirements in addition, and while Google Analytics might be more appealing to one particular business however Matomo's features could make it a great fit for another.
Let's instead examine the distinctions between the two alternatives to enable you to make an educated decision.
In this article we'll look at Matomo as well as Google Analytics, comparing them over a wide range of different fields to help you pick the most suitable Analytics platform that will meet your needs.
What exactly do you mean by Matomo?
Matomo Matomo can be described as an online analytical platform, earlier known as Piwik Analytics. Piwik was launched in 2007 and then changed the name of its company to Matomo in 2018.
The reason Matomo is well-known is due to its open-source analytics platform. It is regularly upgraded and updated by the members of the clients. It's a way to ensure that Matomo stays at the forefront of technology advancements.
Matomo helps you improve the experience of customers and evaluate the effectiveness of your site.
The benefits of Matomo
Matomo can be described as an application with several impressive advantages. It's the reason it's gained lots of attention following its revamp a couple of days ago.
The service is completely private and provides full control over the personal information of its customers. Matomo is completely free to install in your own premises, as well as the option to subscribe via cloud and get high-end features are available to you. Additionally, because of its open source nature Matomo allows you to modify it in order to build the ideal system.
If your website isn't very massive, Matomo has some unique advantages. Each blog that is under 10,000 monthly visitors will require the least amount of servers. The cost of servers can be lower thanks to the no-cost storage space available by signing up with Matomo. Matomo plan.
Matomo Standout Features
Matomo is the name given to the language used by its users. Matomo also offers insights into how people are using your information.
If you're curious about the way that visitors interact with your site, Matomo excels with some important aspects. It offers information for each webpage that a user has been to. It will allow you to determine where users are coming to your site, as well as which websites aren't popular with those you want to connect with.
It is also possible to monitor the resolutions of your users and clicks on links and the downloads they make.
The Heatmap feature is an added one of Matomo that is accessible with an annual subscription. They show you the locations where people are most likely to be using your site. This will help you assess the performance of your website's layout and identify situations in which you've got a high volume of users clicking on your site, which may suggest that your site isn't operating efficiently or that a component may be outdated.
What exactly does it mean to Google Analytics?
Google Analytics can be described as a free web analytics service provided by Google. It's a renowned Google brand that has received praise from people from all walks of life.
This is a service that's more popular that Matomo and has over 50 million websites across the world that use this tool to carry out detailed analysis. It's a sign that Google Analytics the most popular tool for analysis around the globe.
Google Analytics can be used Google Analytics to receive segmented and aggregated data about websites' users. The analytics also provide specific information about user behaviour and their behavior. This is crucial in the planning of advertising campaigns.
Benefits of Google Analytics
The most popular analytics service with a number of advantages. Google Analytics has many useful tools that have proved to be popular with customers for a long time.
One of the major advantages of this software is the fact the fact that it is so popularly used. It also has a great deal of info available, which includes instructions and tips that will aid users in getting maximum benefit from their encounters.
Google Analytics Additional Features
One of the greatest benefits that comes with Google Analytics is its real-time report. You can track the trends of the behavior that are taken by Google Analytics users hour by hour.
It also provides the bounce rate analysis that provides the users with an idea of the number of visitors who leave the site immediately. When you analyze this information this can allow you to find any unfriendly or confusing elements of your website that may be deterring visitors.
Google Analytics views are customizable. Google Analytics views can be modified using filters to produce customizable dashboards. The goal setting function is a feature of Google Analytics is useful when creating new campaigns that boost the number of visitors who visit your site. The data obtained through Google Analytics against these benchmarks to determine if your efforts have succeeded or failed.
You can also benefit from Google Analytics for custom metric monitoring. That means the Google Analytics platform completely yours using a unique approach.
Comparisons and Differences Matomo Vs Google Analytics
If you are deciding between tools such as Matomo as well as Google Analytics, it helps to examine how these products are similar and the ways they differ. There's a good chance you'll discover that a feature that is available through Google Analytics fits your needs But, Matomo isn't equipped with similar features.
This article will go over the various options thoroughly to discover how similar they are and how they differ.
Similarities in Matomo with Google Analytics Google Analytics Google Analytics
Matomo along with Google Analytics have a lot of similar features. Both have dashboards that can be customized that let users personalize the data you get.
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Google Analytics and Motomo are available to mobile users thanks to applications for iOS as well as Android. Furthermore, you're in a position to use APIs on these platforms to link to the other software you use to run your business.
There are some distinctions in Matomo Google Analytics and Matomo Google Analytics Google Analytics
The primary distinction between Matomo in addition to Google Analytics is that Matomo provides its customers with video analytics. Google Analytics does not. Matomo offers heatmaps which show how users interact with different sites by using colored lines. This is another feature that doesn't come through Google Analytics.
In Matomo you have the chance of benefiting from enhanced security features. Many of the new features that are popular with Matomo users can be reduced to one main distinct feature between these two applications.
Google is absolutely free however Matomo is a cost.
Matomo vs Google Analytics: Head-to-Head Comparison
We'll now examine these two alternatives head-to-head. We'll look at the installation process and the ease of use, in addition to the capacity to track information as well as cost-effectiveness.
Installation
In this blog this post, we'll concentrate our discussion of the software of the WordPress websites. Let's start by introducing Matomo.
Matomo Installation
There are two different versions of Matomo that are offered to users. There's Matomo Cloud, which is hosted on the cloud and is available for a fee of premium membership. It also has Matomo On-Premise. It's hosted by it's own, and is free source and accessible to all users at free.
Matomo On Premise will need to be installed. This means you'll require hosting for Matomo On Premise. Matomo software to your server. In addition, you'll need an experienced expert for the installation of the program. After the installation procedure is finished, then you'll get the tracking code that will be able to put in the header area within the WordPress header.
Google Analytics Installation
In order to use Google Analytics, you'll first need to sign up for a cost-free Google Analytics account. You must also have already created Google account (which can be obtained by paying).
Usability
When comparing Matomo to Google Analytics it's clear that Google is more user-friendly. Matomo On-Premise needs expert programming skills to set it up and is a lengthy process as well as Matomo Cloud is much simpler to install, but it isn't free. Google Analytics is always free.
When you log into Matomo Matomo, Google has a user-friendly and intuitive login page, however Matomo is requiring users to enter their Matomo subdomain every time they login to Matomo on a frequent basis.
Google Analytics is a user-friendly platform that breaks down your data into five different kinds of categories. Five categories of data include:
- Real-time
- Audience
- Acquisition
- Behavior
- Conversions
Tracking Tracking Tracking
But, Matomo Cloud limits your tracking to those options offered within the plans. The Cloud plans include 30 team members, as well as 150 goals with 100 segments as well as 30 action dimensions that you can customize. Many of them are unlimitable when you choose the On-Premises plans.
Matomo is also an excellent alternative for form tracking that is automated since Google Analytics requires event tracking to be set up in a separate manner.
Cost-Effectiveness
Google Analytics is a completely free service. This means there is no need to purchase the service. If you take into consideration that it is a service that can accommodate an infinite quantity of customers in addition to goals, dimensions as well as segments, you'll find that it's extremely inexpensive. It offers lots free of charge.
A battle for cost reduction could be an excellent win on behalf of Free Google Analytics, we must also take a look at Matomo's premium plan.
Many features are available with Matomo Cloud that can be used in conjunction with Matomo On Premise for the cost of an additional fee. This includes but is not only limited to
- Activity records ($29 per year)
- Woocommerce Analytics ($39 per year)
- Funnels ($199 per year)
- The sessions and the heatmap ($229 per year)
- Many a variety of
Matomo Cloud is a premium paid-for servicethat can be priced in different ways based on the monthly number of visits. The lowest rate is provided to sites with less than 50,000 visitors each month. The price increases to 100 million visits.
Let's break each one of these price options into a single process.
- 100,000 Hits for $29 per month
- 100,000 hits for just 39 dollars a month!
- $300,000 hits and $79 the month
- 600,000 hits at $129/month
- 1 Million Hits for $189/month
- 2 Million Hits @ $369 per month
- Five million visits. $999/month
- 10 million hits = $1,790 per month
- 25 Million hits $4,390/month
- 50 million hits 8.590/month
- 100 million hits for just $16,900
HTML0 Can Matomo together with Google Analytics Be Used Together?
Analytics software such as Matomo or Google Analytics can be used with each other. There are a variety of options to gain knowledge about the two platforms , and examine the similarities and the differences. Because of Google Analytics being a free service, you can easily get into the idea of it however, it's better to spend a moment to consider what this signifies.
For a better site's user experience The speed of your site is just one of the primary factors to take into consideration. Research suggests that more than 47 percent of users will abandon your website when it's waiting more than 2 minutes to load.
It is possible to use Matomo and Google Analytics within your site however, it's not advised.
Summary
But, the decision of the best option is Google Analytics or Matomo is the most suitable choice comes dependent on the requirements of the owner of your business. Matomo is a good alternative if you're financially capable of paying for Matomo and think that features like heat mapping are crucial to the continued development of your company.
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