Marketing via email for bloggers (5 ways to turn readers into customers) |

Do you want to convert your blog into a source of income? Turn readers into clients with this 5-step guide to email marketing for bloggers.

Your blog is thriving.

You're producing great content using an ongoing publishing schedule and your SEO-optimized blog posts keep bringing in new readers.

You know that blogging is great for your bottom line. In the end, companies with blog sites generate 67% more leads than those without one. It's all you need to do is to generate leads.

It's the place the reason why email marketing is so effective. It's one of the most well-known marketing techniques online for reasons that are a reason that is: email marketing boasts one of the best ROIs of any marketing tool starting out is easy.

It's so simple, we've broken it into five simple steps.

Through this step-by-step tutorial, you'll discover how to convert readers on your blog into email subscribers, then nurture those leads with email marketing campaigns.

Let's begin by defining the first stage of every new venture setting objectives.

Step One: Determine your goals for email marketing

Marketing via email can be an effective tool. It yields about $40 for every one dollar invested and results in 174% higher converts as compared to social media.

But to make the most of any software, you should have an understanding of the goals you're trying build. That's why it's so important to set objectives for your email marketing strategy before you start list building.

Marketers are often guilty of the habit of setting up vague goals. We say things like "build your email list" or "qualify those leads" without actually digging into the specifics of what achieving those goals look like.

This is one of the reasons it's difficult to suggest universal marketing goals or ways to measure the success. Each business will have its own key performance indicators (KPIs) in line with the goals they have set for themselves.

If, for instance, you are trying to gather pre-launch signups for an upcoming course, it is possible to monitor the number of blog readers who sign up for your pre-launch email updates.

However to the other hand, if you want to turn more email subscribers to online course participants it is important to know how many people open and click on the pertinent links within your emails and also the percentage of them who then sign up for your course.

For setting the appropriate goals for your marketing efforts We recommend using the SMART goal framework.

In accordance with the SMART goal structure, goals must be able to meet the following criteria:

Particular:Set specific goals to focus on a specific area of your company.

MeasureableMake certain that you have a way to measure your goals and keep track of your progress.

Attainable:It's fun to dream of the big picture, however goals with no concrete targets could quickly turn into a demotivating experience. Keep your goal challenging but doable.

Related:Check that your goal aligns with your values, brand, and overall business goals.

time-boundGive you a reasonable deadline to achieve your goal. Deadlines are a way to hold ourselves accountable. They set a deadline to strive towards.

In this case, for example, you're looking to increase your list of email subscribers. Your SMART goal might be: "By adding an opt-in form to my blog I'll add 100 new subscribers to my mailing list within the next 60-day period."

If you have specific goals in mind with a realistic objective and an action plan to get there You can set yourself up for success.

Speaking of that step-by-step plan Let's go to the next one using an opt-in form or lead magnet to draw in those subscribers.

Step 2: Include opt-in forms or a lead magnet on your blog.

Python creator and teacher Reuven Lerner makes use of the opt-in forms on his website to expand his list of email addresses.

Here are two tips to get the most value from the sign-up form for your email:

Use a strong call-to-action (CTA). Provide a compelling reason why they should sign up to your mailing listsuch as "Teach me the basics of Python!" from Reuven's example.

You give them their email address and they send you valuable information. It's an excellent trade.

Targets the specific problems.

Shows that you are an authority in your field.

It makes people want to know more about you and your business.

If you've got the kind of blog article that pulls many visitors, you can also make a content update specifically for that article.

To create a content upgrade:

Identify the content on your site that brings visitors to your site the most.

Include the relevant content in the blog post that is relevant.

Turn more readers into email subscribers.

When you begin gathering email addresses for your website, it's almost ready to start sending out emails to your new subscribers. First, you'll need an email marketing platform. The next thing to do is choose an email marketing platform.

Step #3: Choose the best email marketing platform

There's a wide array of marketing tools that bloggers and authors can pick from, from simple tools to email marketing software that includes every marketing automation function you could imagine.

The question is, what email marketing tool should you pick?

It's true that I'm biased but my vote goes to .

Here's why: 's all-in-one platform was created with the its creators in the back of their minds.

It's the best email marketing solution for those who wish to:

Manage your email marketing, landing pages, and digital products from a single platform. There's no need to fret about acquiring different tools that connect to one another.

Make it easier for running your business.

All of your contacts and customers all in one location -- no CRM software necessary.

Unlimited emails sent without having to worry about any additional charges.

Access to assistance for customers.

Plus, you get complete revenue metrics for every email that you mail that makes tracking your objectives from the beginning a whole lot easier.

No matter which platform you pick It's now time to get it in place and send out your first email campaign in the next step.

Step #4: Create your first email campaign

You might be tempted to start selling to new subscribers the moment they join. However, if you swarm your subscribers with marketing messages right away, they'll unsubscribe just as quickly.

Instead, help new subscribers feel welcome by delivering them a welcoming email.

74% of customers want a welcome email as soon as they subscribe. In addition, given that new prospects are the most active within the first 48 days of subscribing, the sooner you reach out, the better.

The welcome email you receive is your opportunity to make a stellar first impression.

Entrepreneur and coach Rachael Taylor excels at welcoming subscribers to her email list with her simple, yet sweet welcome email.

The welcome email from Rachael:

Thanks readers for subscribing and lets them know what it means to her.

acknowledges that being able to be within the inboxes of her clients is a unique experience (and clarifies why it will be beneficial to them).

Inform them about the kind of important content she is planning to share.

If this sounds like a lot of marketing buzzwords, don't worry. Your marketing funnel is simply the process that a potential buyer (or "lead") takes from their first interaction with your business until they make a purchase.

Nurturing your leads means sharing information and developing a connection to your target audience so of converting them into paying customers.

Lead nurture is one of the most important parts of marketing. In a market in which the majority of leads do not translate into sales, cultivating leads could make a big difference for your financial results. Leads that are nurtured generate the most purchases, with 47% more over leads that are not nurtured.

So, now that your leads have subscribed to your mailing list You're now ready to follow up with your leads with an email series.

Email 1:Introduce yourself, and encourage your readers to think about the problems your program could solve for them.

Email 2:Now that your lead is thinking about the problem and has some insights, you can share them with them, to enable to take the first step toward solving it.

Email 3.Introduce your course and the reasons why it might prove to be an ideal solution for them.

email 4.Your prospect might be having a few reservations after that initial introduction. Respond to the most important questions they might have about the content of your course, its pricing and timeframe.

Email 5:Make one final pitch. Explain to them the reasons they should do something now and invite them to contact you with any questions.

Every email you send out that you send out in your nurture series serves a specific purpose, and the actual selling doesn't occur up to the fifth email. You want to gently guide your prospect towards converting and not force them to the depths of.

For more email tips and templates, take a look at these sources:

A key point to remember about templates and generators is that they can be a fantastic jumping-off point, but you need to tailor the messaging for your specific image and the audience.

In the midst of the 300 billion emails sent every day, no one has time to waste on a standard email. This is why personal emails have conversion rates 6 times more than emails that are not personalized.

Learn more about our guide on email segmentation to find out more about making sure you send the correct messages to people you want to reach at the right timing. It is also possible to read Moosend's great guide to the best moment to email when you're searching for practical tips for your logistics.

OK, with your email campaigns underway and your leads happily nurtured, you may think you've reached the end of the email marketing path. However, when there are countless opportunities to grow your efforts, it's never really over.

Are you finding it too cryptic? Read on to discover what I mean.

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Step 5: Check, try again, and repeat.

The fifth and last process, reviewing and re-evaluating your email is much more of an ongoing procedure than a clear to-do list item.

After you send out the first email Re-evaluate the objectives you outlined in step one. Examine the email marketing metric you set out to measure. If you're not reaching your targets -- or simply want to take things up a notchYou're now ready to try some new ideas in your email marketing.

A/B tests (or split-testing) includes changing the components of your email, by one element at a given time, following up to see how these changes affect your performance. (If you make multiple things at a time, you won't be able to tell which of the changes affected your performance.)

Here are some of the most commonly used factors in an experiment with email:

Subject Line

From field

Email content

Send time

CTA

To run a split test, send half of your subscribers the original email and the rest the email with the changed variable.

If you were to test A/B various subject lines, for example, your customers get the same email but with a different subject line. If you look at the open rates, you will discern which subject line is more effectively.

Try out two alternative CTAs and see which leads to a higher open rate, or try various messaging options within your email content. The possibilities of A/B testing are virtually limitless.

Some email marketing platforms, including ConvertKit , HubSpot , and ActiveCampaign , offer an integrated feature for splitting testing the content of emails as well as subject lines.

More data you gather via A/B tests and A/B testing, the better you are able to improve your future and current emails to meet your audience's needs and preferences. The more subscribers like your email content, the more likely they'll become clients.

Bottom line:

Don't be afraid to experiment in your emails to determine what is most effective for your business, brand, and your audience. If you have the proper metrics in your mind and some patience, you'll be well in the process of converting the majority of your subscribers into buyers.

Five easy steps to convert blog visitors into customers who are happy

If you eliminate the gimmicks of marketing or growth hacks and buzzwords that can turn bloggers into readers is simpler than it seems. It all comes down to the following five steps:

Create goals for your marketing strategies for email. What does success look like to your business?

Include an opt-in page or lead magnet onto your website. When you give away a worthwhile article to your readers in exchange for their email addresses, you make joining a simple process.

Select an email marketing platform. This is an excellent choice for designers who need to manage their digital products as well as their email marketing on an integrated control panel.

Introduce new subscribers with an initial welcome email. Then, design a lead nurturing process which makes them want to purchase from you.

Do not be afraid to try new things. Utilize A/B tests to find what resonates with your audience and then adjust your marketing strategies accordingly.

Following these five actions, you're on your way to transform your blog's readers into happy, nurtured clients. There may be some trial-and-error and some experiments but you've got this and we're eager to look forward to watching you grow.