Make More Profits from Your Email Marketing using MailPoet

The advantages of email marketing

According to HubSpot that 91% of customers check their email daily. Email marketing is an effective and tried-and-true method which keeps customers engaged about your brand's image. Marketing strategies for email can assist in creating brand recognition as well as increase the number of sales you make, create loyalty with your customers and maintain a sense of trust and respect to your company.

Email marketing can be a fantastic option to measure your customer's desire to keep in touch as time goes by. It's

• Measurable Monitor metrics on the dashboard of your store using MailPoet.
• TestableDivide audiences segments into half and modify one component of your email to figure out which is the most effective message.
• Cheap: Some providers, like MailPoet can let you start with no cost.
• targetable: You are able to divide groups based on any of the factors accessible to you.
• Almost universal: Email is readily available and easy to access. A lot of people have their inbox (and their phones) always accessible.
• Temporary: The emails can be delivered and received anytime throughout the day, with few hours notice.

How can you design an email marketing campaign?

1. Determine your goal

To be effective to be effective, your goals of your email marketing strategy should be clear, specific, and feasible. As an example, you need to understand precisely what you're trying get across, who marketing strategies are likely to reach, as well as what you'll use to measure your results and effectiveness.

2. Add subscribers to your email subscriber list

Let customers sign up to get your email marketing campaigns by offering discounts for a single time, or inform them what they'll get when they sign up, including sales as well as promotions. The customers who have been loyal to your business can be rewarded by loyalty programs and relevant email messages. If you're planning to create rewards to new customers, make sure you provide something valuable to your customer as well as attractive and interesting and capable of delivering your promise to customers.

3. Choose an email provider that best suits your requirements

Most the email providers (ESPs) offer an email builder tool that can help you create beautiful emails without the requirement of having a professional developer. MailPoet allows you to build emails by using WordPress templates for mail with a solid starting from which you can modify for your shop. MailPoet's editor has a simple interface, allowing you to choose and apply the font, branding, colors and images for a unique or template-based email design.

4. Segment your audience

5. Choose your email marketing campaign mail marketing

What exactly is an email campaign for marketing? It's a set of emails on the same theme or occasioned through a single occasion. As an example one example, you can send out a sequence of welcome messages once the customer is a subscriber. For example, the email marketing campaign might comprise a series of emails promoting events or updates to the shop. Most campaigns come with an end and beginning date however, unless they're perpetual where the goal of the campaign remains constant even if the contents of emails alter in time.

6. Automate your emails

Automation will save you a lot of hours of emailing for communicating with your clients. Additionally, it will allow users to include unique note to your emails. As an example, you could automate emails on birthdays of your customers and abandoned carts, stock announcements, or even an entire email campaign. Automation of email marketing can also guarantee that your customers hear from their email on a regular basis and won't stay in a long time without communicating with them.

7. Review your progress and make adjustments to the plan accordingly.

One of the advantages with sending out emails is the information it offers. For example, MailPoet's integration with your store blends data of your shop with your data on email to give an accurate overview of the content your users are reacting to. It will determine the success of your email campaigns is determined by looking at open rates, click-through rates and sales attributions.

What is MailPoet?

MailPoet is an email-based platform that is used by more than 600,000 sites. With MailPoet you are able to design and distribute email to customers from your store's WordPress dashboard using the drag-and-drop visual editor. MailPoet integrates with Woo to use your store's data for automated emails that will aid in the growth of your company's revenues.

With MailPoet You can:

• Make and maintain the list of email addresses.
• Make order- and behavior-based segments that you can be sure to send to the appropriate people.
• Run email marketing campaigns.
• Customize your transaction email to suit your business.
• Automate emails to help drive more sales.

MailPoet includes other capabilities such as built-in analytics that provide relevant details about opening emails or clicks as well as attributed sales. You can keep improving your effectiveness with emails with every mailout.

Create your email marketing plan by using MailPoet

Once you've set up and activated MailPoet for your site, it will help users through the process and offer marketing tips that will help you expand your company. If you'd like to go on more in depth, MailPoet's documentation can provide all the required information.

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