Make More Profits from Your Email Marketing by using MailPoet

The benefits of email marketing

As per HubSpot that 99% of people check their emails each day. Email marketing is an effective and proven method that keeps shoppers engaged with the brand. Marketing strategies for email can help you increase brand recognition, generate new sales, build loyalty among your customers and keep a sense of trust and credibility for your store.

Marketing via email can also be a fantastic method to monitor your customers' interest in time. It's:

• Measurable You can track metrics on your store dashboard with MailPoet.
• Testing:Divide the audience into segments of half and change one element of your email in order to determine which messages are most effective.
• Affordable: Some providers, such as MailPoet, allow you to start your journey with no cost.
• targetable: You can segment groups based on any of the factors accessible to you.
• It's almost universal Email is readily available and easily accessible. numerous people keeping their email (and their smartphone) in reach at all times.
• Timingly: Emails can be delivered and received at any time of day, and with little notice.

How to set up an email marketing campaign

1. Determine your goal

For your email marketing strategy to be successful, the goals of your email marketing plan should be specific, precise and achievable. In other words, you must know exactly what you want to achieve, the audience that your strategy will be appealing to, as well as how you'll measure performance and success.

2. Create subscribers and grow your list

Encourage shoppers to sign up for marketing communications by offering a one-time discount or by letting them know what they'll receive in return for signing up including sales or promotions. Returning customers can be incentivized by loyalty programs as well as relevant communications. In the event of creating incentive programs to new subscribers, make sure the offer is valuable for the customer, appealing and exciting, and you can deliver the promise you made.

3. Choose an email service provider which is a good fit for your requirements

Most email service providers (ESPs) offer an email builder that will allow you to create stunning emails without the requirement of a developer. MailPoet streamlines the process with WordPress template emails that provide a starting point for you to customize to fit your business. MailPoet's editor for email utilizes a graphic interface to assist you in selecting and apply your store's font, branding, colors, and imagery to an in-house or templated design.

4. Segment your audience

5. Choose your email marketing campaigns

What's an email marketing campaign? A campaign can be described as a set of messages on the exact theme or occasioned by an occasion. As an example, you could mail a set of welcome messages when the shopper is subsequently enrolled as an subscriber. Or, an email marketing campaign might be a brief set of emails to promote the sale or updating your shop. The majority of campaigns have a beginning and end date, except they're evergreen, in which case the campaign is the same, but the content of emails change as time passes.

6. Automate your emails

Automating your workflow can help you save a lot of time using emails to communicate with your customers, and it could help add personalization to the interactions. As an example, you could automate emails for your customers' birthdays, carts that have been abandoned or product stock notifications, or even an entire marketing campaign. Automation of email marketing can also guarantee that customers receive messages from you on a consistent schedule and don't go too long between touches.

7. Check your progress and adjust your strategy

One of the most appealing aspects regarding email marketing is the data it provides. For example, MailPoet's integration with combines the information from your store and your data on email to give you a thorough picture of what your email customers are responding to. You can measure the success of your campaigns by looking at opening rates, click-throughs, and sale attributables.

What is MailPoet?

MailPoet is an email service utilized by over 600,000 websites. With MailPoet you are able to design and distribute messages to your clients directly from the store's WordPress dashboard using a drag-and-drop visual editor. MailPoet is integrated with Woo to make use of the data of your store to automate emails that will help expand your company's revenue.

Through MailPoet, you can:

• Build and maintain the email lists and maintain them.
• Design and create order-based and behavioral segments that you can send to the right target audience.
• Run email marketing campaigns.
• Modify the email messages for transactions in your store.
• Automate your emails to drive greater sales.

MailPoet provides other functions such as built-in analytics that provide relevant data like email opens or clicks as well as attributed sales, so you can continue to improve your marketing via email with every email you send.

Start your email marketing campaign with MailPoet

Once you install and activate MailPoet on your site It will walk you through the setup and give you marketing advice to grow your company. For an even deeper dive, MailPoet's documentation will provide the necessary information.