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The phrase "entrepreneur" used to conjure images of traditional small business owners, self-employed at brick-and-mortar shops or the inventors of innovative revolutionary ideas. Now, with millennials and Gen Z leading the charge entrepreneurs can range whether it's a lifestyle influencer making money through social media affiliate marketing programs , to the co-founders of a virtual finance clinic.

Business ventures that were new and innovative grew in the COVID-19 epidemic, some because of necessity and some because of the opportunities presented through countless hours in the comfort of their homes. The explosion in online creators on social media has changed the face of entrepreneurship as we know it.  Its most popular report 2023 Outlook: The Future of The Creator Class and Entrepreneurship, offers exclusive insight into consumer sentiment about the creator economy and insight into the ways that entrepreneurs can utilize creator strategies to expand their business empires by 2023.

What exactly is the term "entrepreneur?

Traditional entrepreneurs begin their journey with the intention of entering into the world of business. Many of them already have a plan of action for their business venture. They keep an eye on emerging trends in business to determine when it is time to transform their passion project into full-time job.