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When Pooja Bavishi decided to create her own ice-cream company, Malai, she managed to do this with a distinct, personal viewpoint. "I started Malai as I was looking for a way to honour the flavors that I was raised with as the first generation Indian American in a popular and mainstream way," she says.

"Everyone has memories of the ice cream they enjoyed in their youth that often involve a trip to the local Ice Cream shop and sharing a scoop with beloved relatives," Pooja says. This fusion of nostalgia modernity is what brings Malai to the forefront of fashion, from stand-ins for local food halls and markets into freezers at supermarkets and pop-up stores across New York City, and an attractive flagship shop in Brooklyn offering nationwide and local delivery.

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