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When Pooja Bavishi made the decision to start her ice cream business, Malai, she did so with a clear, personal vision. "I launched Malai in order to honor the tastes I grew up with as a first generation Indian American in a popular and mainstream way," she says.

"Everyone has an ice-cream memories from childhood which is usually related to visiting the local ice cream shop for a treat and a cup of ice cream with beloved people," Pooja says. That infusion of nostalgia is what has brought Malai from a stand in market halls and food markets in the local area to grocery store freezers and pop-up carts all over New York City, and the bustling flagship shop located in Brooklyn that offers both national and local delivery.