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If you're a manager of a company you should think about ideas and practices to help you expand or improve. Doing competitor research is a great way to understand your place within the market, and to see what other organizations and brands are using to interact with their clients.

Competitive market research is useful in ensuring that your goods as well as services will appeal to the right target audience. Here's a guide on what's covered in a competitive analysis, why it's beneficial and how it could assist your business.