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Social commerce can be a vital means to get in touch with buyers who are in the same place and make sure that your customers are happy. On social media platforms--such as Facebook and Instagram, TikTok, and Pinterest -- users are able to look through groups, brands and companies and in few clicks make purchases without having to quit the application.

It's huge income potential here. Worldwide revenues for 2024 in the amount of more than 700 billion U.S. dollars were made through social commerce.

In the next section, we'll take you through the basics of what is social commerce and the ways it differs from other buying categories like traditional e-commerce, or social selling. We'll also discuss some advantages and information for people who are just beginning to learn about the field.

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