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Images are a major part of the web. pictures are now over 50% of the total weight of websites. A fact that makes scaling a crucial capability for every digital content creator. It doesn't matter if you're building a professional portfolio and optimizing your online store, or running a blog, mastering this skill directly influences the success of your online presence.

The statistics speak for themselves: three seconds loading times are enough to lose half of the mobile users. An image that is not optimized properly can turn a sleek site into a frustrating experience, especially on mobile, which is where speed is essential.

But beyond pure performance, the correct resizing of your images directly influences your natural reference and perception of your brand.

In this article we'll discuss different strategies for resizing images, compare available tools, and share the best practices to optimize your photos, without losing quality.