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Attracting customers from your local area is key to driving sales as a small business owner. And it's important to take an approach that is strategic to be noticed by local customers searching online.

Local SEO (search engine optimization) is a factor. Local SEO is the process of making your company more prominent in local search results. In the event that potential customers within your region search for items or services that you provide, your business appears prominently on the results page, assisting to outshine competitors and bring increased foot traffic.