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Sep 7, 2022

Each artist should have websites that reflect the beauty and vision of their art. Ceramic artist from Vermont Brielle Macbeth Rovito created her own website as well as online shop Dust and Form She knew she needed an ecommerce website platform that would give the artist complete control over how she displayed and sold her sculpted pieces.

"I have explored different hosting platforms" Brielle told , "and each time, it entices me once more, both in the user-friendliness and built-in tools that help effortlessly translate my concept of Dust and Form."

Find out more about how Brielle created her own ceramics business to life through an online website that expresses her unique creative vision and keeps the online shop running seamlessly.

Convert your creative vision into an ecommerce website

In the year 2019 Brielle wanted to revamp and relaunch her online store "with a new body of work which, in the moment, felt very close and personal."

"I was looking to bring my work with people beyond what I was able to reach, yet with a manner that was in the spirit of my work" Brielle told . "By the creation of a shoppable catalog this made it easier to purchase as well as communication between those purchasing."

The foundation of her store online the platform has allowed Brielle retain control over her ideas for Dust and Form. Importantly, it is how her artworks are merchandised and available for purchase. Her web design philosophy boils down to "simplicity yet not straightforward."

Make sure you use high-quality website images

What's one key aspect of the process of bringing a website for an artist to existence?

"Imagery," Brielle says. "It's mostly about images."

That's the route Brielle used when she was creating Dust and Form. "If it's possible, hire other to assist you," she says. "I discovered that having experienced friends around me has been essential for getting real feedback and assistance in regards to how my business translates online."

The "design and general ethos" of Brielle's website was brought to life through "the incredible creatives at Bodega Ltd. And the stylists and photographers I was able to work with , who gave such a vibrant the life of my designs."

"The natural, unhindered finish of my ceramics is an essential part of the soft and peaceful forms I seek to create," says Brielle. This same artistic vision that's unhindered is evident in the overall aesthetic and design of her website.