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The majority of shoppers are multichannel buyers, meaning they shop on multiple channels. The research shows that from 42 percent up to 73 of of customers utilize multiple channels during their purchases. This highlights the importance of a multichannel approach to sales.

When you sell on various platforms, it is possible to reach your customers wherever they are whether it's via social media, ecommerce platforms or even in stores. No matter how big your business, this strategy allows you to connect with many more people and increase profits.

In this post, we'll look at the basic principles of multichannel selling and which channels are right for your business, and the best way to begin the multichannel selling process.

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