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A majority of consumers are multichannel that is, they frequently use multiple platforms. Research shows that between 42 percent up to 73 of of shoppers utilize multiple channels throughout their shopping journey. This behavior underscores the need to implement a multichannel strategy for selling.

When you sell on multiple platforms, you can meet customers everywhere they are, whether on social media, ecommerce platforms or even in stores. Whatever the size of your company the approach can allow you to increase your reach and maximize your profits.

In this piece we'll discuss the basics of multichannel sales the best channel to use, what channels may be right for your brand as well as how you can begin the multichannel selling process.