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Most customers find buying the product of a certain brand isn't a random decision. People conduct thorough research on the item that a specific brand offers as well as how it differs from their competitors. They are also able to comprehend the item prior to adding it to their shopping cart. The main reason why customers make an order? The value of a brand's proposition.

In the following section in the next section, we'll explore what is a value assertion and what it is different from the concept of a brand or slogan, and also what are the essential elements you'll need in order to create your own value concept.

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