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The process of building a brand is not an unending process. Online seller and creator Alisha is a student of this lesson over her past eight years in creating, sharing and re-orienting her website.

"In 2014," Alisha shared with , "I often traveled for job and I wanted to record my trip: the fun destinations I'd been to and the people I'd have met. This is why I launched heyalisha.com to share some of my most loved restaurants and other activities."