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It's one of the most important ways you can connect with clients, customers, or even your fans. Contrary to social media where your reliance is on an algorithm for getting your message across, you control who sees your email marketing and when. Plus email marketing audiences are generally your most engaged and loyal customers.

However, keeping up to date with changes and specials for your customers takes time and planning. The addition of an AI software and automated processes in your workflow could help you save time while driving visits to your website.