Is it Time for An All-in-One eCommerce Solution? -
If you're selling apps such as digital content or software, you will come to a time when you need be thinking about the best way to make money from your service and scale your business.
Subscription? One-time payment? Will my product or service be accessible to anyone in the world? What would the purchasing experience be like? What will be the process for collecting payments? There are infinite number of issues that could be in your mind when you are beginning to think about the ecommerce potential of your business.
Investing resources into homegrown tools and accumulating third-party point solutions are only going to take you to a certain point. However, how can you determine when it's time to purchase a complete ecommerce solution?
To help you out Here are some suggestions for the internal and external factors you should consider in deciding if an integrated ecommerce solution is right for your company.
The External Factorsand the State of the Ecommerce Industry
Consumers are embracing digital commerce.
There's an chance for companies to gain access to the market that is growing. The key to success lies in focusing on customer experience.
Companies must be focused on the global preferences of consumers.
E-commerce that is cross-border is increasing. Forrester estimates that international commerce is expected to comprise 20% of the ecommerce market by 2022 and sales will reach $627 billion. Consumers are no longer concerned about where they can find an organization when it comes to making a purchase on the internet. Also, they are putting high hopes about their experience shopping.
They key to success in the ever-changing global marketplace is to accept global payments that offer localized prices, currencies, and languages while maintaining the global and local compliance of tax and regulation. The right ecommerce solution can manage localized purchasing experience for each client around the globe.
Internal Factors; Your business
Increasing costs by using DIY or point solutions is leading to disjoint e-commerce experiences.
At first glance, it may appear to make sense investing your resources into building a homegrown eCommerce solution. Actually, a customer, Nelio, explored the homegrown route before deciding on 's the complete platform for ecommerce. However, these internal products typically require a large period of time as well as money to keep. And the focus of your internal teams can be used for bigger issues, such as the creation of new services and products to aid in the growth of your company.
On the other hand, there is no end to the amount of point solutions your business can buy to handle every aspect of the eCommerce experience. Yet, all of these tools will end up costing your business more in the long in the long run and limit your business' ability to offer the optimal ecommerce customer experience that they have come to expect.
Insufficient conversion rates can limit your revenue potential.
In the case of low conversion rates, it's typically youand not the user. Are customers of your site surprised by unexpected taxes? Are they concerned about the information on the website and security of transactions? Are they annoyed by the lack of payment methods?
There are many elements that play a role in low conversion rates on your site. And all-in-one ecommerce solution will empower you with best practices and industry standards that inspire confidence in your site visitors. If you're not getting the amount of sales you were hoping for, it may be time to make an upgrade.
Outdated checkout flows are interfering with scaling your business.
Pages hosted by third party vendors as well as clunky checkout experience will not make it any more. Customers expect a smooth and branded experience during the checkout process. If they don't get what they want and expect, they'll turn to other companies. Relying on development resources for updates to your pages on products wastes time and money.
Make sure you conduct an audit of your checkout process. Heatmaps are a great way to identify places where your customers have dropped off before making a purchase. Combining that information with a leading ecommerce solution which will assist you in creating modern purchase experiences featuring popup checkouts right from your website's product pages, as well as being able to include discounts that are exclusive, as well as offer cross-sells and up-sells. This is all without having to depend on support from developers!
Do you have some external and internal forces affecting your business the same area? It may be time to switch to an integrated e-commerce platform to manage the entire online shopping experience for your company. Schedule your custom demo today.
