Is CRO Different for SaaS? (Interview With Growth expert Frederic Linfjard) -
Is conversion rate optimization for SaaS and software different than traditional A/B testing for Ecommerce?
Does it just aim to get customers to click on"buy" or click the "buy" option (like the E-commerce site)? What is the more important part of this?
I sat down with the growth expert (and the current Director of Growth at Planday) Frederic Linfjard and inquired what he was thinking about these questions.
You'll notice that CRO in SaaS is much more than "red button vs. blue button."
Here are a few quotes from our conversion:
"Conversion rate optimization doesn't mean clicking the red or blue button. It's about increasing the overall life-time value of the client."
"Traffic and the traffic" are what software companies focus on. They stop their testing following the purchase or sign-up for a trial. They don't even know whether they are churning out after one month or are they actually staying?
"You can increase your revenue by similar amounts, and with the same traffic and by focusing to keep people for longer. There are many who miss this possibility in software firms. ."
Here's the entire record:
