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Imagine the hues in 2023"Head of Table"

Nov 19, 2023

This year's Thinking In Color 2023 conference ended in a formal way! We're grateful and happy that you sat down for a discussion with our speakers, who are amazing women, as well as BIPOC entrepreneurs and pioneers within the field. We hope that when you've completed this program, you've been amazed by the tales of our panelists. And you learned ways to develop an online community that is strong, increase the variety of your offerings and increase the scope of your company as well as other elements.

Although many topics were addressed at the forum The forum was a great opportunity to highlight the most memorable moments that caught the interest of. Learn more about the key aspects we learned from each of the presenters.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain works as an anti-racism expert and co-founder of Bakau Consulting. Bakau Consulting

Description of the event Remote working was common before COVID-19. However, the epidemic forced businesses to transition into a modern setting. Businesses that wish to build an ongoing relation with their customers chose to set up virtual communities in which individuals that are like other can share knowledge and support each other. It can be difficult to establish an online community that is as close to those you find in physical.

In this talk, Cicely Blain shares their experience in building their online community called Living Room. They shared how they've built a warm and cozy atmosphere within an online space, creating comfortable and safe communities making use of the internet to respond to the requirements of its the users.

The primary takeaways

HTML0 It is important to identify whom you'd like to focus on as well as the areas they're interested to find.

Prior to establishing Living Room, Cicely had decide on the type of people they wanted to appeal the online space for. As their efforts are rooted in the struggle against oppression and racism, Cicely realized that the audience they were targeting was primarily those who work as DEI consultants, experts and HR experts who play similar roles.

Following, Cicely had to figure out what exactly the folks wanted.

"I considered"What is this people seeking, especially during a period when numerous elements are evolving and being used differently?

     The majority of people desire the sense of belonging, as well as an underlying sense of belonging regardless of whether or not they're alone. They are also looking for resources to learn more."

Your message must be appropriate to the individuals you are seeking to connect with.

The most effective way to get users to join your online community is to provide your members with something you can be able to be able to connect with. For Cicely the thing that resonated was their living space. They wanted ways to replicate the warm and comfortable feeling that the living room in the house that they grew up in.

     "I was thinking, "What are the things I wish people to feel upon entering this place? What am I hoping for the people I meet to be feeling? I thought "hey I'd like to feel exactly how they feel when they step into this physical space. The space should feel comfortable, healthy and warm. I want them to feel at ease and relaxed. They should feel secure in their connection, respected, and loved."

Cicely is the same way about her mentality towards the community:

  • Each online gathering, participants are required to complete a 10 minute reflection. It's a simple question on the screen that participants can take part in a reflection on their own.
  • A soft, R&B-inspired playlist that is designed to relax people and relax during a phone call.
  • In conversation, they appear to be enjoying having fun with their people they know. When they're not recording video to make their online class, Cicely might be doing her makeup, or boiling cup of tea in her kitchen.

Provide a variety of ways for users to obtain the data they require

Members of an online community are members of the same interests and they may have their own needs along with strengths as well as weak points. For a business you'll have come up with different strategies to be able to meet the demands of your members even if they have different opinions.

In living Room, Cicely met the requirements of her fellow members:

  • Engaging in different methods (e.g. Chat rooms, live chats and online classes which provide a comprehensive overview and on. );
  • A common set of values and rules that apply to the entire group.
  • Let people be themselves in authentic
  • The removal of unnecessary stressors, such as time limitations and agendas for gatherings
  • Take into consideration accessibility requirements (e.g. disabilities and neurodivergence) like neurodivergence, disabilities, and so on.

The Fonds funnel can be used to boost sales with funnels that focus on the customer.

Ellie Diop, Content, and Coaching Coach to Finance the Academy at Ellievated Academy

Description of session: To make your business profitable, there must be buyers who buy your product or take part in your offerings. Numerous companies fall into the trap of creating content they believe that the ideal client will enjoy, but failing to concentrate on what customers actually need. In this presentation, Ellie explains how you will grow your business and boost sales by establishing an effective funnel which draws those who fit the bill and caters to their wants and demands.

The primary key takeaways

Every element of a web page has a part to be played

A funnel targeted towards those you service is described as a way to create an emotional connection to your clients. One of the best ways to accomplish it is to create information that's pertinent, helpful and valuable for them. A funnel targeted on the customer is comprised of five components:

  • Awareness
  • Discovery
  • Contact us for more details. us.
  • Conversion
  • Retention + Relations

In regards to the importance of content writing, Ellie says, "Every written piece you compose is a crucial part of the sales team. What you've composed in the past three months will serve the role of helping your customers to navigate through the process... Stay consistently consistent in how you present yourself each day. And using a regular tone can make it more comprehensible experience for customers and help them navigate the process."

Your brand name should stand out.

If you're not sure about the market your products or services target is the only way that a person is likely to buy from you or enter into the partnership. Before creating your funnel, you must define the goal and purpose of your organization starting with your ideal client. It is possible to ask your self:

  • Who do I serve?
  • What could I do to assist someone with their issues?
  • What do I need to know?

These are the fundamental tenets of the company's decisions. Ellie gives a clear way to help the"YOUR TARGET AUDIENCE" reach your goals with using the product or service you offer.

Based on personal experiences in expanding her business Ellie shares, "For me, it is that I help women build successful businesses by teaching finance and strategy strategies. '... At one time, I had the information in a piece of paper that was located at the corner of the office. Every when I tried to create videos. I recalled who I'd previously spoken to. "

Create your social media followers

Social media is among the most effective methods of establishing brand recognition as well as generating leads for your business. It's been so effective that a majority of customers are likely to browse your company's Instagram profile (or various social media profiles) prior to going to your website.

So, you have to invest your money (and maybe even money) for the content on social media you make to increase the reach of your content. The most effective way to achieve this to be achieved is to:

  • Informative, engaging and easily shared information (especially video)
  • Ads that pay-per-click are currently in place
  • Collaboration with influencers with the same market segment as you

Utilize lead magnets in order to create a list of email addresses.

While you're writing the content you're creating, the objective is to connect with more people already in your social media newsletter list. Once people join your subscriber list, they'll have the opportunity to develop a personal connection with the subscribers they have subscribed to. It's much better than if they come across your articles and videos when browsing through Instagram as well as X (formerly Twitter). Lead magnets are a great method to utilize them in a way that are beneficial.

If you're in an ideal situation, when using lead magnets, you're offering the value of your product for gratis in exchange for data about their contacts (usually their email address, as well as the name). address). You can also request other information as well. As an example, in the early days of her business, Ellie offered free 1-on-1 instruction to clients to gather feedback. It was the training that helped draw in the first customers who paid.

     "You've been asked to consider the question "What's the most efficient way for me to provide the best quality and free of charge items to will inspire others? Consider this as your main incentive. My business has recently introduced an innovative strategy. Instead of directing users directly into the service instead, we invite them to sign up for an offer that is completely free. It's the masterclass. Following that, we offer the backend. We've had excellent results."

In the process of keeping customers that have been loyal to you is much easier than finding new customers

Every lead you earn This is an opportunity to taking them through the funnel of sales. It's not as easy as persuading a customer who is already a client to purchase from you once more. Thus, you should be focusing on retaining your customers the same manner or greater than customer purchase.

To ensure that you keep your customers loyal Follow these tips to stay loyal:

  • Service to customers of the highest quality
  • Use surveys from your customers to collect feedback
  • Read testimonials of satisfied customers (offer incentives in the event that you can)
  • Design a new product or service that can fill the gap in the market

The second offer was developed by Ellie, Ellie shares, "I developed my first credit-based business course for just 15 dollars. Then, over the next few months I got feedback about what [my customersrequire in the future. This led me to design Business Credit, which is Business Credit revamped. The following times, I came up with the idea of a Business Credit masterclass, and following that, the whole package. It was found that majority of the people who bought the first package then purchased the second one in order to fill in for the gaps. The subsequent bundle was purchased in the belief that they had been advancing their abilities and being interested to learn more."

Growing both B2C as well Business B2B with Multiple Revenue Sources

Jessica Chen, the world's Chief Executive Officer and Communication Expert at Soulcast Media

Description of the presentation presenter will be focusing upon the reality that businesses typically possess three major components of their sales and revenue including their products and services and the content they produce for describing their services and products, as well as their platforms through which they share their content. In this presentation, Jessica discusses the power of LinkedIn to aid businesses in making connections with customers (B2C) in addition to other companies (B2B) What could you accomplish to make your information attractive to both types of buyers and what can you do to expand your offerings and products to both types of consumers.

LinkedIn is a great method to promote your posts, increasing your reach

Many professionals and entrepreneurs use LinkedIn but they're considering LinkedIn a platform on which you can increase the exposure of your profile and share details. They view LinkedIn as a way to enhance resumes, find possibilities, and interact with friends and acquaintances.

In reality, LinkedIn is a social media site, just like Instagram as well as X (formerly Twitter), which is why it should be regarded like similar to the other social media platforms. The only difference is in the kind of content that you post.

Regarding the popularity that LinkedIn is enjoying, Jessica declares, "The benefits of this site are the possibility of interacting with a certain people who are improving themselves as well as looking to broaden their understanding. "

Jessica is eager to discuss her experiences of working as an editor in 2018 before becoming certified as a Top Voice as well as an LinkedIn instructor within five years. She cites the reason as keeping her profile consistently active on LinkedIn and also connecting with an array of individuals who can profit of her assistance to aid those who want to improve their communication skills.

Be sure that your content is suitable for B2C, as well as B2B

The majority of entrepreneurs think they will only get interest by targeting their content to consumers at a particular level. However, this is not the case.

The advantage of LinkedIn is that the users have to modify their message in order to reach out to B2B and B2C customers. The content on the page isn't needed to be changed, however altering the language used to describe your company's offerings can enhance the exposure of your company and draw clients from different businesses.

"I realized that to communicate with the B2C audience, I employ the use of words such as "you" Have you considered this? ...?'""you"?" "You" is Jessica. "My style of communication is extremely clear. So, everyone who reads my writings is able to feel like it's their own.

     "[With B2B marketing Instead of making use of the terms 'you' and "your" I'm talking about my experience using terms like "the team" or "the company'. It's more positive and not as personal."

Create yourself as a thought leader in B2B Customer support.

In contrast to individual customers that want to purchase the most effective products available, B2B clients want the best products. In order to draw interest from B2B clients, it's essential to position yourself as an expert or thought-leader in your area regardless of whether your products are primarily marketed towards B2C clients.

For instance, if you're an artist, it might be beneficial to develop an online course in photography in order to reach out to your B2C customers. To gain B2B prospects, you might share thought-leadership content that focuses on earning money within the field of artwork, or earning a living being an artist. If you conduct one-on-one training that teach people how to boost the performance of their employees and boost their productivity, you could draw in B2B clients by sharing information about improving the efficiency of your business.

Therefore, you'll be able to have the option of offering B2C products such as classes online, one-on-one lessons or arranging speaking events and workshops.

Making your personal Image through Videos

The XayLi Barclay has a vast knowledge of HTML0, and also a Visual Content Coach for the ability to get started Shoot Expand

Session Description: As the person who runs a business can't you imagine being seen, particularly when operating in a highly popular market. The best way to counter this is by creating your personal branding with videos, whether it's tiny TikTok video clips, Instagram Reels or even more long YouTube videos. In this video, XayLi explains how you can use video content to advertise your course online in order to increase revenue and make your name known to the buyers who make purchases from your.

There's very little information available for beginners.

If this is your first professional video or even the first time you stream live, then there's not a reason to hold off waiting until your livestream is flawless. Start with the footage you have already. In the beginning it's more likely to overlook your poor quality footage and poor editing capabilities because they're aware that over time it will get easier. it.

XayLi herself began with a laptop, a basic white background with a bulb, which is a common.

"This is the place which led me to my current position, which led me to be requested to be a professional," she adds. "I did not wait until I had created my own newsroom, and then began to instruct individuals. I used my resources to realize that my information that I wanted to share was not based on how beautiful your setup could be.

Today, I'm working with the complete-featured studio that's installed at my house, and it's the first time I've used HTML0 less than a year back. "

More resources will be in your reach as you move further

If you start to see more people watching of your videos and you begin making money, it's the right time to begin building your collection and improve your equipment for video. For an example, one possibility is to invest in a costly webcam or camera, a tripod stand (worth between $500 and $1,000) and a green screen along with eCammLive. You can also get the teleprompter application and an Adobe Premiere subscription for editing.

A look at the most current setup and equipment upgrades. XayLi declares, "[At this stage] you can have multiple camera angles, and the range of possibilities is endless. It's right time to purchase such equipment since you're already making money. Many of us believe that you must appear professional prior to the cash arrives. No. You must get your product out there, and the product will then be made available to purchase, and then the cash starts flowing."

After you've earned enough funds after which you can contract the editing and distribution of your video recordings to contractors, or an internal group.

Concentrate on only one thing at any given moment.

It is widely believed that you must take every step necessary in order to grow your business. It is essential to be present on every platform, be in the forefront of every new trend and be able to discuss a variety of topics. This is not necessarily the case. It is much more beneficial to concentrate on one specific aspect during the time you develop your branding. It will prevent you from getting burned out. Your viewers will know exactly what they are able to count on from you every time you release videos.

Based on XayLi Barclay's "Rule of Five Five" Five factors to consider while making your decision about the digital strategies you will implement

  • An item or service that is only one
  • One possible market
  • A lead conversion tool
  • Traffic is a major driver
  • A key goal for businesses

Memberships and Memberships The Good, The Bad and The Ugly

Teri Ijeoma one of the founders of Trade & Travel

Description of the course In the proper way members are a fantastic chance for businesses to build close relationships with clients and bring in additional income. Teri Ijeoma created a web-based platform for members that aids in Trade & Travel and she currently has more than 35,000 students in her class and over 185,000 users of email. In this talk, Teri shares the benefits by establishing a membership program membership and discusses how companies can manage and set up their members the most efficient manner.

Learn when it is time to move from a membership that is entirely free, to one that has costs

If you're not the world's most popular business, you'll need to begin your membership program by offering the members free of charge. Teri started her membership program with the help of the online Facebook community that was and completely free. If you choose to expand your group, you'll need know the deadline when you can transition from a no-cost community model to one that is a subscription.

These are the signs you need to know before embarking on your journey

  • Your company is growing in size, but its members are required to pay a annual cost to access your products, but there are no additional benefits that your organization offers, e.g. year-long customer support, etc.
  • Group members form separate groups and separate from sub-groups. This is a challenge to oversee the administration for the organization.
  • The group is hiring coaches or moderators to offer consulting services to members of your group. There is however any other income generated from the participants of your group.

The member program is a service of a company which is a component of its own

There are many companies offering online classes also offer subscription-based plans that allow online classes. Although membership plans can be a great way to make your course more appealing, it's essential to make it a full class and not something to add on.

In an interview about this Trade & Travel membership, Teri admits "In my early days I was convinced that it was an extension of my education. It's not the case. Membership services are completely its individual. It requires its own team which includes an annual calendar of events and a marketing plan... The best way to approach it is to think about it as an element in and of itself."

Pay attention to pricing in the event you're providing a quote.

If you are moving from a free organization to one that is founded on membership, you should examine the goals you have set in terms of earnings, and decide on prices that are in line with the objectives you've set. It is easy to determine that the cost is higher so that you can attract buyers. If you're certain that your program has merit and is worth the money, you should not hesitate to establish that the cost is higher for the program.

In the case of a intention is to make payments of around $10,000 per month the best solution is to convince 500 customers to contribute $200 monthly instead of persuading 1,000 customers making monthly payments of $100. The higher your rates are and the more potential customers will be likely to join. However, this means you'll be able to reach your goals in terms of income faster and manage your business more effectively.

A Chair of the Discussion Panel is the Table

Diandra Marizet (Host) Co-founder and Executive Director of Intersectional Environmentalist

The panel description will include panelists Cicely, Ellie, Jessica Cicely and Jessica XayLi presenting their thoughts about the importance of inclusion and representation within the entrepreneurial world, the issues women as well as BIPOC entrepreneurs confront when they try to succeed as creators and what it means to judge their product ethically in a system that is based on capitalism.

Below are some important questions, and their answers to these questions:

     Women who run businesses that are part of communities that are not represented are now financially secure in the very first instance. What are the latest challenges, as well as the opportunities, obstacles as well as challenges? What are their prospects for the tomorrow?

Ellie Diop: Just like it is with poverty, financial hardship can be a factor also. If you're among the relatives who have a six- to seven-figure business You can look up to a similar model. It's not easy to make someone confident about discussing their wealth, particularly when it comes to those who are ethnicity or have earned more than the average individual in their entire lives.

At the time that I first made a million dollars, I was anxious to move out of the house my mom lived in. I wasn't ready to make the an agreement to purchase a house since I was unsure of what I would take should it go away. Additionally, I was reluctant to tell my relatives and friends as I was afraid about how they could be impacted in any way by my decision.

What I'd like to see more of are collaborative organizations like these which could eliminate the stigma of these and simply say "Hey Do you believe there's something wrong? If you're trying to earn more money or spend the money, don't be afraid to voice your opinion". This stigma is one of the reasons why many people make a lot of money only later come back to the exact spot that they began at.

     In the workplace, you're compelled to follow rules, not to speak, remain silent or to turn certain areas of us feel uncomfortable. We've had times where it is difficult to believe we're aspect of professional conduct. What have these lessons given you regarding how to communicate to your community? How do you incorporate this into your job in your role as an DEI professional? DEI professional?

Cicely Blain Cicely Blain Cicely Blain: We have been raised on the media and see certain kinds of characters on television, on media, and social media and creators on the internet, they gain foothold, while other creators get snubbed and there is a tendency to think there must be certain about how they behave and talking.

If you're located in an area that you're acknowledged by the person you truly are by people who surround you and also by those in power (even in the event that they don't share the same life experiences that you do) this is a wonderful time. Yet, despite realizing that the quantity of representation has become more frequent and the possibilities for representation are getting easier to access, there are two different standards to how individuals present themselves. It's not uncommon for us to think that there's two different standards (even when they cannot be true) which hinder us from achieving our goals.

In the case of TikTok the majority of users don't look well-groomed and dressed constantly. Although that's great but I'm of the opinion that that chance is limited to select users as there's a higher expectation for people who aren't, in terms the way they look.

What is it that means is that you realize your career path doesn't accordance with what you can be or the job you dream of is, and you decide to move to full-time work?

Jessica Chen: All of us will reach a point where we realise that our goals we had set to accomplish has been fulfilled, and we're open to a new direction. For me, I had an incredible career that was enjoyable, but after 10 years of working, I felt like there was more to be had. My experience has always been that I design my own pathways. That's when I thought about ways to pass on my knowledge that I've acquired.

My first job was as an journalist. It that it is the only "proper" job where there is no way to voice your opinion You don't have your own voice and instead you are sharing the stories of other people. It was an awe-inspiring change to find my voice, and also to show my personal style. This was definitely a process that was gaining momentum.

     Which is the most efficient method to promote your service or products, so you can attract people that are on the same boat and eager to learn from you, and recognize the what you have to offer in terms of services that you provide?

XayLi Barclay A majority of our clients receive affordable rates. However, we do not accept investors with huge amounts of cash which can cause problems for investors. There's a chance that you're dealing with an abundance of customers even if your costs are very cheap. It's likely that you're experiencing lots of overwhelmed customers who aren't able to make an informed decision.

I hired a coach to help me with my venture to determine what I would make and for determining my pricing relative to the amount. A lot of creators provide courses that start at just $7. After that, they earn six figures from the course, but they don't have the resources to make it. If you're an artist who has a small budget, it's crucial to consider your goals as a business to ensure you are able to price your course in a fair way.

If I offer five online courses for $1000 for each class and earn 5000 dollars instead of selling 500 courses for the price of 10 dollars for each course. Think about it this way. That's the process I had to undergo.

View the live sessions from Think in Color 2023 available for on-demand

What were the main points of the event that lasted 3 hours. The purpose was to assist both experienced and new entrepreneurs to build a better economic system. We recommend that you dig more deeply into the topics that caught your attention.

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