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Imagine the colors in 2023"Head of Table"

Nov 19, 2023

"Think about Color 2023" Conference is officially over! We're thrilled to present our lineup of exceptional women and BIPOC experts and innovators in the industry. We'd like you to feel that at the conclusion of this event we've impressed you with our presenters' expertise and acquired knowledge about the top strategies to establish a solid virtual community, broaden your offerings, and expand your business, in addition to other aspects.

The conference was a mix of topics throughout the event, which we've created a list of points we believe are worthy of. Discover the main points that we learned from the various presenters.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain is an expert in the field of anti-racism, and also founder Bakau Consulting. Bakau Consulting

The motivation behind this conference is that although remote work wasn't something new prior to the COVID-19 legislation, it has pushed businesses to shift to a digital world. Businesses that want to establish an even closer bond with their clients have established online communities in which individuals who have similar characteristics to them will benefit and also help their friends and customers. It's difficult to build such a tight-knit community as physical one.

In this talk, Cicely Blain shares their story of how they created their own community online called Living Room. They spoke about the strategy they employed to create an inviting and warm atmosphere inside the digital world. technology making safe and inclusive communities which make use of the web to adapt to people's needs.

Principal Takeaways

HTML0 Find out who your client is as well as what they're hoping for.

Before they launched Living Room, Cicely had identify the intended audience who they would like to create an online platform for. Since their goal is to fight the oppression and discrimination, Cicely knew that the community might be targeted by individuals with similar desires in the same way as DEI experts, consultants, in addition to HR professionals who do similar work.

And then, Cicely had to figure out what they were looking for.

"I thought about what they're looking for specifically during these times of tension when things change and are getting different messages?

     They are looking to find an atmosphere of belonging and connection, despite being overwhelmed by. They're also looking for sources and would like to know more."

You must be in touch with the people you're attempting to connect with.

One of the most effective ways for members to become part of your community online is giving them something they can relate to. For Cicely one thing that could be used to compare is the room that they shared. They sought to replicate the warmth and comfort the living area offered to the residents.

     "I thought, "What is it that I'd like people feel upon getting into the space? After that, I pondered: I'd prefer to have them experience it exactly the same way as they do when they enter the physical space. The space should feel warm, cozy and inviting. The aim was for children to be calm, happy and comfortable and supported. The children must be comfortable and accepted."

Cicely is a good example of the community she serves through:

  • Each virtual conference is meant to encourage participants to think over a period of time, usually 10-minutes. This is to offer a concise questions that appear on the screen, to aid individuals reflect on their lives.
  • A playlist inspired by the soft R&B that will allow users to unwind and relax into conversations.
  • Engaging in conversations with the same passion as if they were engaging in a conversation that is engaging with the people they love most. When they are filming the online classes, Cicely might be doing her makeup, or brewing the tea at the table.

Give a variety of methods that community members get the data they need

Although members of the community tend to be the same but they may have distinct demands, either weak or strong, as well as needs. Your company will need to think of different ways for meeting the demands of the members in your community, regardless of their differences.

Through Living Room, Cicely met the needs of their neighbors by:

  • The company offers a variety of ways to engage (e.g. live chat, forums for discussion or online classes that cover a lot of subjects and more. );
  • Creates a set of common values and standards for everyone in the community.
  • The ability to perceive people in a way that is real
  • Removal of stressors not necessary like deadlines, limits on time or agendas for agendas of meetings
  • Note accessibility issues (e.g. neurological disabilities, neurodivergence) or any other accessibility issues.

Funds in the Funnel Maximizing the sales using a funnel which is focused on the buyer.

Ellie Diop, Content & Finance Coach at Ellievated Academy

The session's description For a business to be successful, it's vital that customers decide to buy the product or service you offer or. A lot of companies fall into the trap of creating content that they believe that customers will be looking for instead of the things the customers really want. In this presentation, Ellie explains how you will increase revenue and sales by designing an effective funnel that attracts your top customers and is able to cater to their preferences and needs.

The most important key takeaways

Each element in content is crucial

The procedure of creating a funnel that is focused on the needs of customers can be described as creating an emotional relationship with your clients. One of the best strategies to do this is to create relevant content, valuable and valuable to your potential customers. A customer-focused funnel consists of five steps:

  • Awareness
  • Discovery
  • Contact us for more details. us.
  • Conversion
  • Retention, relationships and REPEAT

Concerning the importance of creating content that is written with quality, Ellie declares, "Every document you create is an integral part of the sales team. Your posts over the past 3 months will aid customers in this road... It is crucial you update regularly and in the same style sets a standard for your clients to follow for guidance along the sales funnel."

Your brand should be crystal clear

If you're unsure of whom your goods or services are being advertised to, it's unlikely that people will buy from or use your product or services or. Before you start building an online sales funnel it's essential to establish your business's targets and goals, starting by identifying the perfect customer. Consider:

  • Who do I serve?
  • What can I do in order to support the team to solve their problems?
  • What do I need to know?

These answers will be the basis for your business decision-making. Ellie offers a straightforward method for doing this and says: I assist the targeted group to reach [YOUR goal] by making use of your product or serviceI help [your target customers] to achieve their objectives by using [YOUR PRODUCT/SER

Based on her experiences in growing the scope of her business Ellie declares, "For me, it could be 'I help women build businesses that are successful through offering them strategies and financial expertise. '... When I last did this, I wrote this down on a sticky note that was tucked away in a corner. Thus, every time I set out to record a video I remembered who I had spoken with. "

Make your presence social

Social media is among the most efficient methods used to build brand recognition in addition to generating leads for your company. It's such a successful method that majority of clients will go to your business's Instagram profile (or other pages on social media) prior to visiting your website.

Therefore, it is necessary to invest a substantial amount of money (and perhaps even a bit of money) in the content you share on social networks to get it noticed. The best way to achieve this is:

  • Fun, informative and readily shared content (especially videos)
  • The cost of advertising is to be paid
  • Collaboration with influencers able to reach your audience in the same way as you do.

Use lead magnets to boost your numbers of email users

When you're making content, you want to attract the top users on social media onto your list of email subscriber. Once someone has joined your email list then you'll have the chance to communicate directly with them which can be much more effective than the possibility of them finding your posts and videos on Instagram or X (formerly Twitter). Lead magnets, in this case, are useful.

When you utilize lead magnets, it's offering the possibility of getting contacts of the people you want to contact (usually the email address as well as their contact information). You can also ask for additional things as well. In the case above when she first started her business, Ellie provided free 1-on-1 meetings with clients in order to get feedback. Ellie utilized these reviews to secure her first clients that paid.

     "You've to take into consideration the question "What's an area in which I can provide top-quality gratis services to make somebody happy? It should be your principal incentive. (In my own business) I recently made a shift that instead of asking customers to purchase a product, we encourage clients to use the offer for free like master classes at absolutely no cost. We then promote the item following the completion. We've had excellent results."

It is a method of making it simpler for current customers to find new customers

Every new lead you get must be followed-up with methods to move your prospects into the funnel of sales. It's more difficult than getting a customer who is loyal to return to your company. Therefore, it is crucial to concentrate on the retention of your customers on an equal or more than the acquisition of customers.

To retain your customers For to keep your customers loyal These are some helpful tips to be followed:

  • Provide high-end customer service
  • Ask your customers to complete questionnaires to get their opinions
  • Ask for testimonials from your customers who are pleased (offer incentives in the event that you're in the position to)
  • Create a second product to make up any gaps in the market

In the following deal, Ellie shares, "I created my first business credit course with the price of just 15 dollars. As I worked on it, I was getting responses from my customers about their hopes for the kind of service they'd like in the in the near future. Therefore I came up with Business Credit revamped. After that, I developed a Business Credit masterclass, and after that, the entire bundle. This resulted in most of the people who bought the first edition also purchased the next edition to make up for the deficiencies. They later bought the third edition due to an understanding of the subject and they wanted to know more."

Growing both B2C as well as B2B Businesses with Multiple Revenue sources

Jessica Chen, Global Communication Expert and the CEO of Soulcast Media

The session's description The session's description is: Businesses generally, comprise three main components: sales and revenue. These include the products and services they provide, in addition to the content they develop to market the products and services they offer along with their platforms that distribute their content. In this talk, Jessica discusses the power of LinkedIn for helping businesses connect to their clients (B2C) as well as other businesses (B2B) and how you can create content to connect with both in addition to how you can expand the range of services and services you provide for both audiences.

LinkedIn is an efficient platform to share content and increasing your reach

A lot of professional and business owners are already on LinkedIn Yet, they're thinking of LinkedIn as a way that will help you boost the profile of your company and share material. They see LinkedIn as a means of improving resumes, finding new opportunities, and build connections with those are already familiar with.

In the real world, LinkedIn is a social media platform, which is similar to Instagram along with X (formerly Twitter), which should be considered similar to. The only difference is in the type of posts you post.

LinkedIn is attractive. LinkedIn, Jessica says, "The benefits of LinkedIn is that you're connected to an individual group of those who are at an stage of their career and are seeking for opportunities to increase their reach. "

Jessica provides a comprehensive description of her journey telling her story as journalist in the year 2018 before becoming an accredited Top Voice and a LinkedIn instructor in just five years. Jessica says this is due to her posting often on LinkedIn as well as the capacity to reach out to a wide range of people who would benefit from her services to help others develop their communications skills.

Modify your message to satisfy the needs of B2C as well as B2B customers.

Many business owners think that they will be noticed if their material is designed for people who are just individuals. But, that's not the case.

The main strength of LinkedIn is its ability to allow users to modify their posts so that they are targeted for B2C as well as B2B audiences. Content doesn't need to be modified however changing the language used to describe your business's activities will increase the exposure of your business and get the attention of consumers and businesses.

"I realized that while trying to connect with B2C viewers, I'm using the language of "you," "your" or perhaps you've been considering this? ...?'" Says Jessica. "My words are direct, which means that those who read my writing can feel like they're getting an intimate message.

     "[With the B2B market instead of using words "you" as well as "your" instead, the message is delivered using words such as"the team," or "the company". This approach is more optimistic and less personal."

HTML0 Establish yourself as an authority in the field in order to get customers coming from B2B.

In contrast to those that require premium products, B2B customers must know they're getting the best. In order to grab the focus of B2B customers, it is important to present yourself as an authority or thought-leader in your area, regardless of whether or not your products are designed toward B2C customers.

For being an artist, you could create and sell a photography online class to your B2C customers. In order to draw in potential customers who are B2B and you want to attract them, you could provide them with blog posts that provoke thought about having a careers in the field of arts, or starting your own business using your skills. You could also offer one-on-one classes that teach people how to increase their efficiency. Clients from B2B could contact you through providing content about improving the productivity of your employees.

This way, you could shift into selling B2C items like e-courses, one-on-one classes, and even offer opportunities for public speaking and other occasions.

Building a brand for yourself using videos

XayLi Barclay professional and Visual Content Coach Start Shoot Develop

The description of the occasion in which you're the sole proprietor of your business may seem as if you are unimportant, especially if your sell in an industry or sector that's already filled with competitors. However, you can get over this by developing your own personal brand through video regardless of whether they're shorter TikTok videos, Instagram Reels, or longer-form YouTube video. In this video, XayLi explains how you are able to use videos to promote your online courses and also create sales. establish your name to the buyers who purchase from your.

It's not that much information to begin.

If you're making your first video and livestream, you don't need to be an expert. Start by using the footage you've got. When you first start out, people are likely to accept of low-quality videos, and also the poor editing abilities since they're aware that as time passes, you'll get better.

XayLi herself set off on her own journey with a laptop, a simple white background as well as a light ring which was created from mill.

"This was also when I had my first chance to be introduced by the company to become an expert" she elaborates. "I was not waiting until I could create the newsroom and start giving classes to others. I used the equipment I had because I realized what I had in mind to share did not depend on the look of the setting might look like.

Today, I'm running an integrated studio within my home. But, this is the location which I first started my journey a few years long ago. "

Find More resources as you move forward

If you are able to draw more attention in your videos and make profits from it, you may want to extend the scope of your equipment and improve your video gear. For instance, you could invest in more powerful cameras, or webcam as well as a tripod stand (worth anywhere between $500 and $1000) as well as a eCammLive green screen that comes with a teleprompter application and the Adobe Premiere subscription for editing.

In relation to the upgrading of equipment or the setting of XayLi Explains "[At the moment, there are numerous camera angles. There are many more. It is possible to invest in these sectors since there's plenty of cash to be made. There is a general consensus that you must present in good shape before you make any profits. No. It's necessary to visit the market after which the money will begin flowing into."

If you're able earn enough money, you can begin outsourcing editing your videos and distribution companies or even an internal group.

Concentrate on just one element at any time

There is a common misconception that you must take every step in order to expand your reach posting on every social media platform and benefit from the latest trends, as well as talk about various topics. It's not true. You should focus solely on one area in a row as you build your own personal brand. It won't just put a stop to the energy you put into your efforts, but also make sure that your followers are aware of what to expect from when you post your video.

As per XayLi's "Rule of 5 Ones" The following are five factors to consider in the process of creating your digital strategy

  • A single item or service
  • One possible market
  • One Lead Conversion Tool
  • Traffic is the main driver
  • A key goal for businesses

Memberships and Members The Good, The Bad as well as The Ugly

Teri Ijeoma the founder of Trade & Travel

Summary of the session: When properly managed, memberships can be an effective way for businesses to build relationships with their customers and also generate additional income. Teri Ijeoma is the creator of an online platform that permits members to assist Trade & Travel and she has been successful in registering over 35,000 members who have enrolled in her services and included 185,000 new members on her email list. In this short video, Teri shares the benefits in establishing a system that can control member registration, as well as discusses the ways that businesses can effectively manage and create membership.

Find out when you can switch from a membership model that is totally free to one which costs money

If you don't have a well-established business, you'll need develop a member-based program that provides benefits at no cost. Teri began her membership scheme with the creation of a Facebook group for free. If you're planning to expand the reach of your community, you'll need to know the right time to shift away from a free community to the subscription model.

Here are some indications you should be looking prior to performing the pivot.

  • The company you work with is growing but your clients only pay once for the arrangement -- as opposed to paying for any extra advantages that you provide to your clients, e.g. year-long customer support, etc.
  • The group members form groups by themselves, creating a challenge to oversee the group's activities for all members of the group.
  • The group is hiring moderators as well as coaches who will offer consulting services to the people who are members. However, you're not earning an additional income from your fellow members.

HTML0 Membership programs are an item that is an item that is an merchandise

Many companies who offer online classes are also offering subscription services which can be added to their courses. While membership programs are an effective way of making the online courses more valuable You should think about it as to be a service and not an add-on.

When discussing the benefits she receives from Teri's Trade & Travel membership, Teri acknowledges "In my early days I was convinced that the membership would provide an extra advantage to my studies. This isn't the case. This item is completely by itself. It requires its own team, promotions and marketing plan... It is best to consider your membership in terms of a "product."

You must be aware of the price when pricing

If you're considering converting from a non-profit to membership-based model, you should consider the revenue targets you're looking to reach and price your product on the basis of those. In this point, it's easy to choose the most cost-effective price that can get more people interested. If you're confident that the program you've chosen is of high good quality, then you should not hesitate to raise the price of the program.

For instance, if you want to earn at least $10,000 per month, you'll require 500 people willing to spend $200 per month instead of 1000 people who make 100 dollars monthly. The more expensive costs you'll have to cover more people will sign up. However, this means you'll be able to achieve your objective of earning sooner, and find it easier to manage the program.

Head of Panel Discussion at Table

Diandra Marizet (Host) co-founding and Executive Director of Intersectional Environmentalist

Description of the event The panel discussion will feature the panelists Cicely, Ellie, Jessica Cicely and Jessica XayLi. They will share their views regarding the importance of inclusiveness and diversity in business, as well as concerns about the challenges women and BIPOC entrepreneurs have to face when they begin to enter the creative world. They will also talk about ways they are able to examine their actions ethically within the system of capitalist capitalism.

Below are a few relevant questions, as well as strategies to address this issue:

     The women of color running business are financially secure first. What challenges, if any, are they facing in the next few years?

Ellie Diop: Just like the pain caused by being poor, so is the trauma of riches. If you're the only person to own an enterprise that is at or above the seven-figure mark it isn't a precedent that can follow. There's a stigma that still prevails in discussions of the financial situation especially with regards people of a other race earning more than most of us can imagine over the course of a time.

In the same way as in the earlier example, when I earned my first million dollars I was scared to go out of my mom's home. I wasn't prepared to make a decision on how I would invest my money since I wasn't sure what to do if I lost the cash. Additionally, it was somewhat nerve-wracking to tell the news to my family and friends because I was afraid they'd think differently about me.

What I'd like to see more of are places of collaboration like such as this. They can take away the stigma of being a victim and let people know "Hey is something going on? If you're struggling to make an income or know what is the best way to get with the money you make, don't be shy to talk about it". This stigma is one reason for why people earn lots of money, only to go back to the position in which they started.

     In many workplace settings there is a need to mix, code-switch to be quiet, or let certain areas of us off. Sometimes, it's difficult to envision our behavior as a whole. notion of professionalism. What are the lessons these experiences have imparted to your about what you can do to better serve your local community? How can you use these lessons in your job as a DEI professional?

Cicely Blain: In the platforms of media, we've accepted that we have a particular kind of person who is seen on the television screen as well as on social media. Also, the creators that appear on the web are gaining traction as other creators are being removed from the spotlight and we are conditioned to believe that one must conform to certain styles of talking and be.

If you discover a location in which you're viewed as someone who is actually you from the people around you, and by your leaders (even even if they're going through the same struggles as you) it's an amazing feeling. But, despite the impression that you have more representations, and possibilities that are more readily available, there's two standards for how people should portray themselves. It is not uncommon for us to rely on the two norms (even when they might not accurately reflect reality) which can hinder the achievement of our objectives.

On TikTok there's an abundance of people who aren't elegantly dressed and well groomed on a regular basis. While it's a positive feeling I think this is only the few who have higher standards for themselves as well as how they portray themselves.

When you're confronted by the issue of having to decide that the direction you're currently in isn't compatible with the path you're capable to pursue and what your ideal dream might be, you take the choice to go after entrepreneurialism for a full time job?

Jessica Chen: All of those who are during our lives where we realize that everything we had hoped to accomplish is over and we're now ready to begin a new adventure. Personally, I've had a great career path that was satisfying but after ten years at a job I was unhappy that there wasn't a better opportunity readily available. I've always been one those who are able to develop my own style. After a while, I started thinking of ways to teach the abilities I've accumulated.

My initial career was as journalist. This is what you might appear to be as the sole "proper" occupation that isn't able to express your thoughts, and is not able to freely write for yourself, while also reporting on the experience of others. It was an upsetting change for me to find my voice and express my personality. This was definitely a path which I'm still learning.

     What's the most effective way to determine the price of your services or products in order to draw customers with similar beliefs, eager to gain knowledge from you and who appreciate the value of the service or product which you offer?

XayLi Barclay says: A majority of the time, we sell at a low price, however we could create a feeling of overwhelm for investors and even cause damage to investors. It's easy to see that you'll draw a large number of buyers if you market at a low cost. You'll likely be working with buyers who seem overwhelmed and eager to move.

A business coach was hired by my business to assess my potential profits that I would make as well as to determine the price I'd be charging based on that amount. Many authors are selling a seven-dollar program promising to make an average of six figures for the product, but they're not succeeding in selling their products to the extent that they'd like. If you're a less experienced author, you must understand the things you're hoping to achieve with your venture, to ensure you're able to set the appropriate price.

If I give five online courses at an amount of $1,000 per course, I'll earn 5000 dollars. It's a far cry from offering 500 courses for 10 dollars per course. Consider it this way. The procedure that I went through.

You can watch happenings on Think in Color 2023 on-demand

We will discuss the main insights of this three-hour workshop designed to help budding as well as experienced entrepreneurs operating in the field of creation. We encourage you to dive deeper into the subjects which you were interested in.

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