How video pros are leveraging AI to create video
My AI chatbot trained on Bob Dylan lyrics says, "The times they are a-changin'."
Although AI-Bob might only be speaking about how artificial Intelligence can fundamentally alter the way that professionals in the field of film and video design, shoot, and even edit videos these days but I'm not able to guarantee that there wasn't just a tiny bit on his machine-learning mind.
In all likelihood, the concepts of artificial intelligence existed since the very beginning of sci-fi literature. We've believed that this futurity has been coming for a long time.
However, despite some foresight, no one really expected AI to come into the business at such speed. New AI tools are continuously altering the way videos are created and the latest AI features have made workflows quicker and more automatized.
If you're looking to understand how to use AI to enhance your video content and, you know you need to be up-to-date with the ever-changing times the best way to do it is with the tips and tricks below.
The background of AI in video and film production
From the first on-screen portrayal of artificial intelligence in the movie "Metropolis" (1927) to the legendary HAL 9000 AI character from "2001: A Space Odyssey," AI has a long history in film itself. However, as an actual tool for video production, AI is rather brand new in the field.
Adobe unveiled its machine-learning and artificial intelligence technologies Sensei back in 2017, and many other film and video technology companies have been exploring methods in which artificial intelligence can be utilized to streamline different editing and production processes over the last decade.
However, for the most portion, AI was not a significant component of many production workflows up until the last couple of years. Even then, the majority of uses are limited to preparation or transcriptions as well as scheduling and is one of the most effective techniques to simplify your projects with AI.
AI to help with pre-production
When we talk about AI and its use in the present (as opposed to the possibilities it presents for the future), most of its most recent innovations have dealt with text and writing. In the wake of ChatGPT making waves thanks to its massive feature chatbots that use language models We've observed that AI is capable at understanding and generating text and speech.
Because of this, most of the ways AI is incorporated into many different creative projects -- and in particular in the realm of video is by providing automation for different text-based tasks like transcriptions as well as subtitles.
Beginning with rev AI from Rev AI to Otter There have been a variety of new tools popping up that are capable of taking long clips of audio or video and making use of AI to swiftly and accurately transcribe them into text for editors to edit.
Even more though, with the introduction of new editing tools based on text to video editing applications like Premiere Pro and DaVinci Resolve editors of video have the ability to read the transcriptions, and then make adjustments through text. These changes will then be changed into the video.
They are great tools for pre-production You can also use AI chatbots such as ChatGPT to help with all manner of script writing, shot listing as well as production schedules as well as coming up with imaginative titles and descriptions for your video content as well.
Here are our top three pre-production AI software tools:
AI to improve production
Moving onto the more interesting new and exciting. Although AI is mostly restricted to post-production and pre-production thus to date, there's many ways the way that AI -- and in particular AI that is generative AI is employed to assist in the production of video.
When we look at an generative AI specifically, AI apps like Runway and Pika have already begun to break into video generation based on texts, images or video prompts. While these of course might appear a bit dated and animated today, with the right prompts and stylings they could produce photorealistic generationlikely sooner than you'd think.
However, with the tools that are available currently, the best option in using AI for your project may lie with the ability to use AI as a method to bring depth and dynamism to your video, as well as better streamlining your production processes while on set.
Additionally, thanks to AI and the amount of generative possibilities that will be at your disposal in editing later on it is possible to shoot faster and with more freedom knowing you will always have the option of using AI to eliminate unnecessary background effects crew members, additional cameras or equipment.
These are some AI-powered production tools you should look into:
The effect of AI on stock images and video B-roll
Before going into post-production, it is important to note that, of all video industry, AI is going to change stock images as well as B-roll to the greatest extent. With the addition of AI editing software, video editors will eventually be able to prompt and generate all types of niche and specific needs in stock photos or videos.
But as we're quickly becoming aware of AI and its usage and legal rights, there are lots of questions regarding where AI applications are getting their photos, videos as well as data for their needs in machine learning.
In this case, for instance for instance, for instance, a class-action suit was filed in the last few days in the case of Stability AI, DeviantArt, and Midjourney because of their usage of Stable Diffusion on behalf of numerous artists who contend that this AI technology uses millions, and perhaps billions of copies.
It's an exciting time in which stock photos and videos will become much more customizable however, they will also be more crucial to source authentic AI generations that are licensed and not unverified (and possible illegal) photos or footage that are using other artists' or companies' work.
AI to post-production
In the post-production phase, we're beginning to see the true power of AI and just how game-changing it will impact the entire industry. We've already covered it, generative AI in particular is expected to become the most important innovation of the coming decade in editing video.
It's the end of the time-consuming re-shoots or the need to go in and make frame-by-frame edits to the shot in order to eliminate a character or change a logo. Innovative generative fill tools for Premiere Pro and similar AI-powered tools are planned for all of the leading video editing apps and tools.
There is also text-based editing where editors can use AI to completely translate their video clips, before making modifications to the text in a way to smooth out the interview footage (no need for "ums" or "ahs") as well even totally create new footage or future scenes.
With AI tools coming for all kinds of post-production solutions like color correction and editing, 3D modeling, and even using generative AI to build different camera angles AI has already begun to mold video editing into an entirely new creative craft.
Top 3 AI production tools:
Tools and tips for utilizing AI in video today
At the same time, we're exploring new methods to integrate AI in our production as a way to better streamline content creation and make workflows more efficient.
"As an editor of video I'm constantly thinking about the logistics of continually changing our content for the future. We often shoot in rental places, not our studio, so when something happens that we'd like to modify or enhance some of the existing sound bites in a video, we'd have the ability to recreate. However, it's super cool to consider what AI could be able to do. able to take our existing recordings and produce new sound files which sound the exact identical acoustically. This could prove very beneficial to our work." Elise London, Senior content Production Manager at
In closing Let's look at some of the tricks, tips and techniques as well as a couple of additional AI tools that can help you become familiar with an AI-powered video production workflow.
The real power of using AI for your projects is going to focus in streamlining and optimizing your processes throughout. The tips below are intended for helping you make your life simpler. (Read the following: Not entirely replacing you or your crew by AI bots... yet.)
- Send the video you want to make will require a chatbot (like ChatGPT) to create the basic plan of production and timetable. Does it match to what you'd like? If it does, then great. However, if there's a difference, check the AI plans you have in place to help you save time or resources.
- If you do need a creative script, try offering AI an opportunity to change the script or improve it. You could also send your request to AI before starting, but should you just want to see how much AI might help, give the program a chance to improve (or even provide feedback) on your script.
- To conceptualize and create storyboards, try using the dynamic AI app (like Midjourney or DALL-E) to develop concepts. You can feed these AI apps with either text or images as prompts as well as check out what they can draw your camera configurations and camera designs.
- Before hitting the set, check if there are any AI applications can help you streamline the production process. It never hurts to try to see the possibility that AI can save you cash and time by making your production short and productive.
- While on set, you can bring your concept art and further revise it on the fly. If you're receiving comments from the crew or cast on possible modifications, you can quickly input this data into your AI-powered generative AI software to modify your production design and elements while still on scene.
- Once you've wrapped the production process, you can use an AI program such as Rev AI or Otter to transcribe your footage. It could be extremely helpful in your editing process, as it lets you look over transcripts, instead of reviewing every minute of your footage (and transcriptions your self).
- Edit and make immediate modifications to your video based on any of the transcripts. Tools such as Adobe's text-based edit features can help you make the necessary changes after you upload your footage to your NLEs.
- Create small or substantial changes to your videos by making use of generative AI tools. AI apps like Runway and Stable Diffusion allow you to add graphics or even footage built around text or image requests.
- When you've exported your video, you can use AI text chat software to come up with various and new titles and descriptions for your video prior to uploading them. Try out different prompts to determine which fresh and imaginative titles and descriptions may be suitable for you.
Keep in mind that these are just some tips and ideas for incorporating AI into your workflows for video in the present. New AI tools and capabilities come out nearly every minute, so keep on top of any developments or breakthroughs that might simplify your video productions further.