How to Use Free Course Content to Improve Business to the Next Level
Most customers would like the opportunity to take a test drive before purchasing before making a decision. After all, most of us wouldn't drive off the lot of a brand-new car without going for a test drive first.
The same can be true when students are considering joining your online courses. Even though youknow that your material is of the highest quality but a potential student might be skeptical until they see the course for themselves.
By offering some portions of your curriculum for free, you can offer prospective students a glimpse of the class before they decide to purchase. If offering the products for free isn't your thing, don't worry that offering a complimentary item isn't a way to leave funds in the bank. In fact, it could lead to greaterrevenue by attracting a greater amount of people to test out your courses and ultimately buy something.
Ready to use online courses to help strengthen your business and increase sales? Here are a few ways to begin.
Offer a sample lesson
Let's say you sell on the internet Italian classes. Perhaps a potential student isn't sure they'll be self-motivated or engaging enough to the lessons. By offering a sample lesson of your beginner's course, students can make sure the class structure and approach will be a great fit with their learning style. They'll then be prepared to purchase the entire program.
Unlock a paid course
If you're looking for the amuse-bouche that gives students a taste of your content, unlocking a paid course can be like giving out an unpaid lunch.
If you have a robust library of courses, offering a whole course for free can be an effective approach to let students get acquainted with the content prior to them having to take on more courses. It is also a good idea when your course is structured in a progression: For example, you may start the course as the first in an ongoing series. Students are able to purchase additional courses in order for their education up a notch.
Do not think only about sales
The bottom line is that free course material will also help in generating powerful word-of mouth marketing. It is impossible to predict who will try a sample lesson and offer your program to someone else who will eventually become your next potential customer.