How to Setup GA4 to work with WordPress (Free as well as Paid) Methods

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If you've been wondering about the best way to set up GA4 for WordPress for your company's website You're in correct place. This comprehensive guide growth manager Curt Noble will show you how to get it done quickly, easily even free.

Contents toggle

•       Every website has different GA4 Tracking requirements
• Is the best Membership plugin When it Comes to GA4 reporting
•       Start Now!
• How to Set Up Google Analytics GA4 on Your WordPress Member Site
•       Create a Google Analytics Account
•       Create a new GA4 Property
•       Step One is completed!
•       GA4 is a way to add GA4 to any WordPress website
• METHOD #1 Add GA4 to WordPress for free using the Google Site Kit plugin
• Method 2: Add GA4 to WordPress membership site with Google Tag Manager for free (kind of)
• How to Save Money and Time to set up GA4 on WordPress Websites for Membership and Online Business
• Method #3: The "almost free" way to add GA4 to WordPress using WPCode Pro
• Method #4 is the most flexible cost-effective method of adding robust GA4 tracking to WordPress Membership Websites is using MonsterInsights
•       Accessing Data in Google Analytics Data in Google Analytics
•       Final Thoughts

This isn't the typical GA4 blog post or guide. I'm not planning to take the time to explain what GA4 is or why it's a pain.

I'd like to show you the steps to setup GA4 and provide you with all the details you require to complete the process in order to do it as fast as you are able to.

There has been a lot of discussion about the possibility of migrating from Universal Analytics (UA) to GA4. In this post, I'll show you how to do an new installation of GA4 on your business site.

If you're just beginning to get familiar with WordPress and want to keep track of the amount of people who visit your website, as well as aspects of the site's performance, bookmark this post.

Every site has its own GA4 needs for tracking

Every website has unique need to track data. It's difficult to cover every GA4 tracking scenarios. So, I'm going to stick to the basics to the maximum extent that I can.

It means you want to know how many tacos they've eaten in the last few days before they sign up for the Taco Tuesday Premium Recipe Membership... you're at the wrong spot.

The solution we'll probably not be talking about how to keep track of information in this.

Continue reading as you'll be required to start from this article in the near future. First, you need to make a GA4 account with Google and then set up your data streaming.

Sounds like a lot of fun, does it?

Is the best membership plugin When it Comes to GA4 reporting

All the methods shown in this guide work on any WordPress website. We'll admit it. There are some WordPress themes and plugins that are better with GA4. This is especially the instance with membership sites.

One of the major benefits in integrating GA4 GA4 is its flexibility, available hooks, and API access. Also, it's the simplest integration with a membership plugin.

This means that all the major Google Analytics plugins have integrated with . This guide will highlight how integrations with Google Analytics can make the life of users easier.

It's the reason I'm going to be honest and admit this. If your website doesn't use GA4 Google Analytics, then you'll need the assistance of a Google Analytics specialist to completely install GA4 for your WordPress site to allow for membership.

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How do you set up Google Analytics GA4 on Your WordPress Membership Site

This article outlines four methods to how to install GA4 by using WordPressfor your membership website or online business. These options vary from straightforwardto cost-free and include the basicmethod that requires a minimal extra cost.

I'm confident that one or more of these methods can be used for you. Each of them has the specific start place. And you'll need to start from there prior to doing anything else.

Make an account with Google Analytics. Account

If you're currently signed up to any Google service (like Gmail or Google Drive) or if you'd like to sign up for a brand new account with Google Analytics You'll have to register for an account with a Google account.

So if you need to create an account, you can sign up for an account on Google Analytics. Google Analytics webpage.

Create a new GA4 property

After signing up for your Google Analytics account and logging in, you'll need to set up your GA4 account..

In addition, the Google Analytics account can be utilized to monitor and analyze different websites, you are able to create several properties to separate the data.

If connected to Google Analytics then click on the Admin option in the lower left area. After that, click on the button to make a new property.

On the Create Property screen you'll need to provide certain vital data concerning your site. Under the Business Objectives options you can choose multiple goals.

The settings you set will determine what reports you'll see in GA4 out of the box. GA4. Do not worry about this. There is always the option to modify your GA4 report in the GUI at a later time.

Once you've reached the Data Collection options, choose Webfrom the choices. This is where you'll configure the GA4 Data stream.

The Data stream is where GA4 gathers the information about all events that occur on your site.

You must enter your website's URL. Provide your data stream with the stream's name. I would suggest adding "GA4" in the name of your stream. This can help you discern if it's the GA4 data stream later on in this piece.

Configuring GA4 Events to collect through WordPress

GA4 is a collection of what are known as default events. You can pick the ones you consider most important to you.

I would suggest choosing the enhanced measurement option. This tells GA4 to keep track of a few of other events of a standard nature, such as scroll depth, outbound clicks search, and others.

When you click on the gear icon on the left, you'll then be able select the events you want you to keep track of. Your best bet is to keep all of them in check.

You might be surprised to discover a major omission. There's an absence of purchasing event on the market! Weird, right?

Further details on that to come.

Step One is completed!

This wasn't as difficult, was it?

Then, you've got yourself an fully functional GA4 Web property with a stream of data. The property is waiting to wait for the data to flow (kind as my son is sitting in his dining room sitting with a bowl, waiting for someone to pour the Cap'n Crunch).

Next let's explore four possible ways to place cereal into the bowl. Oh, no... I'm trying to locate the GA4 events into the data stream.

Making GA4 available to any WordPress Website

You're all done. You've got your GA4 data stream in place and set to start receiving web-based events. Next, you need to add some code to WordPress to send data to the stream.

As I stated earlier, there are many ways to achieve this. It is your responsibility to figure out what is best depending upon your specific situation.

There are several things to consider when working out what is the optimal way to incorporate GA4 into your WordPress site:

• How comfortable are you analysing data using the GA4 reporting interface?
• Do you offer classes, memberships, or downloads through your site?
• Are you conscious of Google Tag Manager?
• Are you also running paid ads or social traffic that you want to monitor?
• Are you a member of an affiliate programme? Have you got links you would like to share?

There's likely to be more to consider here. However, this is an excellent starting point to begin with. For each of the four approaches that are listed below, I'll give examples of when each approach might be appropriate.

We're moving on!

METHOD #1 Method #1: Add GA4 plugin on WordPress at no costwith Google Site Kit plugin

The method is totally and cost-free. But it may not be a good fit for your WordPress site. This method works on WordPress membership websites which don't sell any products or services..

The reason for this is Google Site Kit has a crucial limitation when it comes to the tracking of online sales. That is, it doesn't have it.

All it does is set up Google instruments and services.

Do you think you'll want to track affiliate links and the activity of social media websites like Facebook or Twitter (X) at some point in the near time? You'll want to skip this free method.

When you are deciding to expand the size of your business can leave your user have too much. That being said below are steps you should follow.

Install the Google Site Kit plugin

On the Add Plugins Page, simply browse for the words Site Kit on Google. Then install and enable the plugin.

Once the plugin is activated you can begin the process of setting it up. Initial step is to login to the account on the Google account you used to register the GA4 property previously.

Join to your GA4 data stream to WordPress via Google Site Kit

As I said earlier, Site Kit can be used Site Kit to connect to other Google products and services. However, this is not the option.

Now, let's begin to join Google Analytics by selecting it from the drop-down menu to start the set-up.

The next step is to select your property, account, as well as the data stream. Be sure to select GA4 as the GA4 data stream that you previously constructed.

There is a possibility to let Google Site Kit to create the GA4 data stream for you if there isn't one. The options are limited. This is the reason I would recommend creating each data stream distinct way.

Be sure to select the option to place the Google Analytics 4 code Here. This is the way GA4 can record events in analytics for your WordPress website.

It's that simple. it. Google Analytics 4 is now available through your WordPress website.

Be aware of a small slowdown in gathering of data. So, you won't see the data you've requested in reports for the GA4 report for several hours.

Verify that GA4 data is flowing

You can make whether your data is being moved via GA4's Real Time report in GA4.

Return into your Google Analytics account, and select Reportson within the navigation menu left. Then, select on the option for Real-Time..

If you aren't seeing any of the information listed here, there's a chance that nobody has visited your site. That's okay. Simply visit your site in another browser tab.

Sooner or later, you'll see your session's details appear in real time reports.

Method 2: Add GA4 to WordPress membership site by through Google Tag Manager for free (kind of)

Another option for the addition of GA4 into WordPress uses the free Google Tag Manager (GTM) option.

While GTM is completely free however it could require someone who is an experienced expert in the field of analytics to complete a full setup. This method is suitable in those with previous experiences with GTM.

GTM can be used to create the events you want to create. For GA4 it is necessary to set up a number of events within Tag Manager. Therefore, put on your shin guards.

For the purpose of implementing the feature of tracking e-commerce with GTM in the WordPress site that is a member-only one, you'll likely need more scripting. For instance, you'll require an application that can push your transaction information to the Google Analytics data layer.

Understanding the Layer of Data Layer

The layer of information is an essential concept when it comes to working together with GTM as well as Google Analytics (GA4). It functions as an intermediary between your site and GTM.

Furthermore, it allows you to provide your own information direct to GA4, Google Ads, as well as other third-party service providers.

The primary function of the data layer is to separate the data from the presentation layer (your information). Thus, instead of hardcoding data directly in tags or scripts you have on your website or scripts, it is possible to push the data into the data layer.

From there, GTM can read the information, and then apply it to create tags, triggers and variables.

A Data Layer can Make Your Life Easy

• FlexibilityThe HTML0 flexibility permits the user to quickly add, modify, or erase data with no need to alter the website's code. This is especially useful when you do not have direct access to the site's source code.
• Consistency In centralizedizing your the data into one central location and ensuring consistent information gathering across different devices and platforms.
• Enhanced Tracking This layer of data can be used the development of more advanced tracking software that collect information from dynamic web pages or applications that are single-page.
• Security By regulating the data that is put on the data layer and how that data is accessible, you are able to be sure that the information you input is not knowingly transmitted to third-party software.

Once you've grasped an idea of what's happening in the data layer , let's get GTM to make sure it's installed!

Install a Google Tag Manager Plugin

There are many plugins which allow you to integrate GTM to your WordPress site. As there is an common GTM implementation that's used in the majority of plugins, they perform similar tasks.

As it turns out, the Site Kit of the Google plugin will also set up the GTM container on your behalf!

Follow the steps up to the first method to find out how to download Google Site Kit. Google Site Kit plugin. After that, you can choose to install Google Tag Manager.

Configuring the GA4 Tag in Google Tag Manager

Once you've had GTM setup and configured Now you're ready to start deploying the first of your tags!

Note: Google recently migrated the older GA4 Configuration Tag to the new general Google Tag. If you've noticed any other tutorials mentioning a GA4 Configuration tag inside GTM, it's not there any more.

Once you log in to the GTM workspace Create tags for an additional one. Then, you can assign the tag a name at the top left.

It is advised to employ an example such as "Google Tags for GA4". This will allow you to keep track of the tag that is in charge of your GA4 implementation.

Then, go to the Tag Configuration tab and create a new kind of tag. You'll then get an opportunity to add Google Analytics. And on the next screen there are a variety of Google Analytics choices. You must select Google Tag here.

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It will be feasible to set up GA4 events in the future. First, be sure Google Analytics to start. Google Analytics code firing.

Once you've installed the proper Google Tag, you'll be required to enter the Google Analytics Measurement ID.

The tag ID is what Google will determine the best location you want to send data from your site. Here's how to identify the GA4 measure ID.

Now, we need to notify Google Tag Manager where you wish the tag to appear on your WordPress website. The GTM container will be displayed on each page of your site. That means that you may choose to add your GA4 tag on each page as well.

In the Triggering Panel, choose the option Initiation - Every Page.

The GA4 tag you publish to your WordPress Membership Website

All you have to accomplish is backup your configuration for tags. Then, you can publish your modifications into the container you created.

Then, you'll find a Submitbutton in the upper righthand edge of your GTM Workspace.

Today, GA4 will be collecting the standard event information to be used on your website.

All of the software is there to push events that are not required into the data layer.

The events you set up prior to the GA4 option for data streams are tracked.

Additionally, there is no ecommerce tracking implemented. So let's take care of that...

How To Track Your Membership's sales revenue in GA4

Do you remember all the talk about data layers? For tracking membership sales revenue as well as other information from eCommerce, it is necessary to include that information in the data layer.

The code is required to be added. You'll also need to reference Google Documentation. Google Documentation.

Two parts are involved in the system.

At the start, you'll have to transfer the details of the transaction to the database layer following an effective sale. Here's a code example to use for the "purchase" instance:

window.dataLayer = window.dataLayer || []; window.dataLayer.push( 'event': 'purchase', 'currency': 'USD', // use your currency 'value': 100.00, // total transaction value 'transaction_id': 'T12345', // unique transaction ID 'items': [ // array of purchased item objects 'item_id': 'SKU12345', 'item_name': 'Product Name', 'price': 50.00, 'quantity': 2 // ... other purchased items ] ); 

In the second, you'll have to set up an event tag within GTM to collect and send the transaction data in GA4 reports. Tags that you configure in GTM are like this:

• Create a new tag with the tag's type of 'GA4 Event'.
• In the name of the the event, type "purchase".
• The event's parameters are mapped in the form of prior:
• currency to urrency|The|} Data Layer Variable
• value to A|A|} Data Layer Variable
• Transaction ID to ransaction_id|A|} Data Layer Variable
• objects to be referred to by"tems" or "the Data Layer Variable|data layer variable|Data Layer Variable}
• Make a trigger on this tag to trigger the webpage that validates an order, or when that the transaction was successful.

Isn't it time to find an easier method?

Making use of GTM to integrate GA4 tracking to the WordPress website is challenging.

This approach will teach you an understanding of the basic concepts behind analysis tracking along with the ecommerce report on revenue.

However, you'll need to setup every single piece of data you'd need to monitor. Then think about the danger of what could happen in the event that Google "flips its algorithm" upon you.

As an example an example, the change to GA3 (Universal Analytics) to GA4 led to an upheaval for website owners as well as for marketers.

If you're the one in charge of the whole monitoring process with GTM, then you've got to pay close attention for every shift. Most companies are in a full time job.

Is there an easier way to solve the problem? It is indeed. There are actually two more options for doing this with premium plugins.

The Most Budget-Friendly Ways to Setup GA4 for WordPress Membership Websites as well as Online Business

Phew! We've made it to the hard part. If you've had a look at the previous two options of setting GA4 on WordPress, you're in the right spot. GA4 on WordPress is a possibility. You may think this is something that is a little higher than your wage. It's not. Two of the choices above are called "stupid-easy".

For more than 10 years, spent in the area of web analytics.

I've had the pleasure of working on various implementations, ranging from simple Google Analytics Legacy versions, to solutions for enterprise like Web Trends and Omniture SiteCatalyst (both in the lead-up to and immediately following that Adobe arrangement).

In fact I've worked with Customer Data Platform solutions such as Tealium to develop an analytics program. I worked on data layers before they were cool.

Thus, you're able to rely on my words when I say that these two plugins are the best choice to make use of GA4 on WordPress.

Method 3 Method #3 is the "almost free" method to add GA4 to WordPress using WPCode Pro

When I was in college I had a discounted credit card called the "Starving Student Card." The card gave me discount coupons in Big Juan Burritos at Taco Time. Other discounts were also available. It's not that important.

It's a good idea to label this"Starting Student" method "Starving Student" technique to incorporate GA4 into your site to allow membership.

It is an excellent method of budgeting for college students on the tightest budget. Here's how to do it:

Join WPCode Pro and Install WPCode Pro

There's a version for free as well, called WPCode Lite. Because you're setting up GA4 to run a membership site, you'll need some key functions that are only accessible in premium.

Particularly, you'll need the Conversion Pixels as well as Advanced Locations to use eCommercefeatures.

Plus! There's also the option to use WPCode Pro to add your social media tracking pixels.

There are millions of WordPress websites that use WPCode. With a 4.9 ratings, this is probably the most highly evaluated plugin available that is available.

As a first step start, register to sign up WPCode Pro. (If you're only looking to install it on only one site, the Basic Plan includes all the GA4 features you require.)

Next, follow the instructions for adding and activating the plugin via the WordPress website. WPCode Pro has been integrated with, and will auto-detect the plugin. This can be a huge time-saver.

Setting up WPCode Pro to enable GA4 in Your WordPress Membership Website

It is not necessary to include any additional scripts or code. WPCode Pro will set up the Ecommerce Layer and push data into Data Layer.

It's also not necessary to configure anything in Google Tag Manager. In fact, WPCode completely eliminates the necessity to install Google Tag Manager on your WordPress website.

The only thing you need to tell WPCode Pro your GA4 measurement ID (in the blurred-out fields below). The plugin handles the rest. You must select which occasion you would like to track. It is recommended to keep track of all available events.

It's that simple. Then you can add GA4 to your membership site. Every single signup for your membership will be tracked, and the information will be sent to GA4 reports.

After this post, I'll show you where to locate the details about your change to member from GA4 reports. But, prior to this, I've got a simple and stupid solution for your needs!

METHOD #4 The most reliable and cost-effective method of adding strong GA4 tracking features to WordPress Membership websites is by using MonsterInsights

The only drawback to using WPCode (above) has to do with its ability to send all data to your GA4 account. To view your data, you have login into your GA4 account. Then, figure out the user interface.

And initial reports are in. The brand new GA4 user interface looks, well... garbage According to those who've tried the interface.

It's the reason MonsterInsights is my first option for a large-scale and complete GA4 installation. With MonsterInsights it is possible to do the following, easily:

• Large-scale GA4 tracking with eCommerce and there's no reason to worry regarding not tracking or tagging something you'll see for the near future.
• See all your data in your WordPress Administration This means you do not have to fiddle around the terrible GA4 user interface in order to uncover important insights within your data
  
• Link tracking outbound The information will apparent the number of people who are using the links on your blog posts
  
• Tracking affiliate links See which affiliates get the highest attention
  
• EU Conformance is included. You can rest all night long without the anxiety of having to pay a massive fee from the EU for violating privacy legislation
  
• The tracking of registered users Discover how your pay-per-click members navigate your site differently from other users
  
• Author monitoring • Reports on the performance of every blogger's author
  
• Zero-Code code implementation There aren't any additional costs to set up your tracking codes and create your event

It's a short review. There are many options that make it an easy and affordable choice.

The zero-code aspect is a huge benefit that pays off in a matter of minutes. The system doesn't need any kind of analytics engineer or expert using MonsterInsights.

Sign up and download MonsterInsights Pro for Less Than Chipotle Burrito Every Month

and the wizard for setting up helps to make installation simple and easy.

The wizard is extensive and very easy to use. This is the reason I do not take you through each step.

You can also find an thorough tutorial for the complete installation process, should you be in need of this. Once you've reached the Addons section, make sure to download this extension. MonsterInsights extensions for shopping.

It's really all there is to it.

Your WordPress Membership site should now have been set up using GA4 tracking. MonsterInsights is constructing your data layer as well as all the GA4 events you decided to monitor during the set-up process.

Like I said it's not necessary to have access to your GA4 account in order to access your information. MonsterInsights shows your data right within the admin section of WordPress.

The GA4 Dashboard is accessible in the WordPress Administration

Access to GA4 information to view your GA4 details within MonsterInsights, you'll see an overview of your information within the dashboard widget.

You can also access the complete suite of reports by going to Insights. Insights link on your left navigation.

The view of Your Data in Google Analytics

Of all the choices, of all the options there are only two that display the analytics data directly inside WordPress. To access the other alternatives, you'll need to login to the Google Analytics account and navigate to GA4's GA4 website.

This screenshot is the result of the sandbox I've been playing with in this article. This means that there's not a ton of information to show. If you're looking to take a dive in GA4 and explore for a bit I recommend visiting the GA4 Testing Account.

Final thoughts

Congrats! Congratulations! You've now got Google Google Analytics set up on your WordPress website for membership to help you grow your company's online presence.

Now you can gain greater understanding of your audience and how they interact with your site's content and also how successful your site's conversion rate is to turn customers into members.

If you're interested in learning more information about Google Analytics and Google Analytics, we've put together an article which explains how you can use Google Analytics to boost the efficiency of your site's membership.

You can also take a course online for free at Google Analytics. Google Analytics website for those who want to make the most of this service.

     Are you having any concerns regarding the usage of Google Analytics with your site for members? If so, you can leave a comment below.

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