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How to Setup GA4 for compatibility with WordPress (Free and Paid) Methods

Oct 1, 2023

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If you've been wondering about what you can do to start in implementing GA4 for WordPress for your website's page for business This is the right place. This complete guide for Growth director Curt Noble will show you how you can do it quickly without difficulty and for free.

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This isn't your typical GA4 blog post or guide. This isn't my plan to going through the specifics of the details of GA4 is or why it's a pain.

I'd love to walk you through how to configure GA4 and provide you with all the necessary information for the work so that you can complete it quickly as quick as you are able to.

There has been a lot of discussion about the possibility of migrating your website from Universal Analytics (UA) to GA4. In this blog I'll explain how to do the upgrade to GA4 for your company website.

If you're just beginning to understand about WordPress and want to monitor the number of visitors who come to your site in addition to other factors that affect the efficiency of your site, bookmark this post.

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Each site has its individual GA4 requirements to track

Every site has its own unique requirement for monitoring the information. It's difficult to cover every GA4 scenario to track. Thus, I'll stay with the fundamentals in the most efficient method I can.

It is important to know how many tacos the client consumed in the past few days before accepting them into the Taco Tuesday Premium Recipe Membership... It's the wrong place.

What we won't be discussing is how to handle specifics in this.

Continue reading as you'll be required to begin this article in the near future. First, you must create your GA4 account with Google prior to establishing the streaming of your data.

It sounds like lots of fun, doesn't it?

Is the best Membership plugin when it comes to GA4 reporting

Woman doing GA4 reporting

All the methods shown in this tutorial work with all WordPress websites. Let's admit it. There are some WordPress themes and plugins that work more with GA4. GA4. This is a particular case of membership sites.

One of the main benefits of the integration of GA4 GA4 is the ability to change, and hooks available as well as API connectivity. Also, it's the simplest integration to an membership plugin.

This means that all the major Google Analytics plugins have integrated with . This guide will show the ways that integrations with Google Analytics can make the user's life easier.

This is the reason why I'm willing to admit that this may be an issue. If your site does not make use of GA4 Google Analytics, then you'll require the help of an expert Google Analytics specialist to completely install GA4 for your WordPress website in order to enable GA4 to be used GA4 for member-based services.

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How can you set up Google Analytics GA4 on Your WordPress Membership Website?

Follow these steps for how to set up GA4 on WordPress

This article offers four options to how to install GA4 with the help of WordPressfor your website for membership or an online company. There are a variety of options from simpleto absolutely gratis and also include the most basicmethod that will require a minor additional cost.

I'm confident that at least one of these methods will meet the needs of your. Each method has a particular base location. You'll have to begin from there before doing any other thing.

Create an account on Google Analytics. Account

If you're currently registered with one or more Google services (like Gmail or Google Drive) or want to create a new account using Google Analytics It is necessary to sign up for an account by logging into an existing Google account.

If you're planning to sign in for a Google Analytics account, it's possible to register to make an account through Google Analytics. Google Analytics webpage.

Design a brand new GA4 home

Once you've signed to sign up for an account with Google Analytics account and logging in, you'll be required to make the GA4 account..

Furthermore you can use Google Analytics account can be used to analyze and monitor different websites, you are at a point of building multiple properties to separate the information.

In the event that your account is connected with Google Analytics then click on the Admin option in the left side of. Once you've completed that then click the link in order to add a property.

Create Property in Google Analytics.

When you are at the Create Property screen, you'll be required to supply some crucial details concerning your website. Under the Business Objectives options you can choose multiple targets.

The settings you select will affect the reports you see within GA4 straight out of the box. GA4. Be assured regarding this. You can edit the information contained in your GA4 report by using the GUI in the future.

Add property details in Google Analytics.

After you've found your Data Collection options, choose Webfrom the available options. You'll then be able to configure your GA4 The data stream.

The data stream is where GA4 can gather information about all events that happen on your website.

It is necessary to enter your site's URL. It is necessary to provide the data stream with the stream's name. It is suggested to include "GA4" as the name of the stream. This will allow you to decide if this is the GA4 data stream later in this piece.

Configuring GA4 events to be collected by WordPress

GA4 includes what are known as the"default events". You can choose which events are significant to you.

It is recommended to select the higher measure option. This tells GA4 to track additional activities regular in nature like scroll depth, outbound clicks as well as other activities.

When you click on the gear icon on the left side, you'll be able select the particular occasions you'd like to monitor. You should ensure that you keep your records in order.

You're likely to be astonished to find an absence of a significant amount. There's an absence of buying as well as selling! Weird, right?

Further details on that will be released in the near future.

Set up data stream in Google Analytics.

Step 1 is complete!

It wasn't that difficult did it?

Now, you with a fully functioning GA4 Web property that can stream information. It will be waiting for the data to be flowing (kind similar to my son who's sitting in his dining room sitting with a bowl and just waiting for a server serve his Cap'n Crunch).

Then, let's look at four methods to put cereal into the bowl. Oh, no... I'm trying to find GA4 events. GA4 events are inserted into the data stream.

The GA4 is available now at any WordPress Website

You're all done. Now you have the GA4 data stream set up and ready to start receiving online-based events. The next step is to incorporate some code into WordPress to transmit information to your data stream.

As I've mentioned before, there are a variety of methods to accomplish this. It is your responsibility to determine what works the most effectively for you, based on your individual circumstances.

There are a variety of things to take into consideration when choosing what's the best way to integrate GA4 into your WordPress site:

  • How confident do you feel in analysing data using GA4 report interface? GA4 report interface?
  • Do you offer courses, memberships, or downloads via your website?
  • Are you conscious about Google Tag Manager?
  • Do you manage paid advertisements or similar social media traffic that you would like to track?
  • Are you a member of an affiliate programme? Do you have links that you'd like us to publish?

There's probably many more things to take into consideration in this post. This is the ideal place to beginning. For each of the four methods given below, I'll provide examples of when each one is feasible.

Moving forward!

Method 1 Method #1 Add GA4 plugin into WordPress for freewith Google Site Kit plugin

The method is absolutely free and hassle-free. But it may not work for your WordPress website. This method works on WordPress sites that are membership-based and aren't selling any goods or offer services..

This is because Google Site Kit has a significant limitation with regard to tracking internet-based sales. That means the program does not support the ability to track sales on its own.

It's all it takes to set up Google tools as well as services.

Are you thinking you'll need to track affiliate links and the actions of social media sites such as Facebook or Twitter (X) at some point in the near time? You'll want to skip this free technique.

In the event that you do decide to grow in size, the business can leave users with more than they require. That being said below are some guidelines to be followed.

Install the Google Site Kit plugin

Install Google Site Kit plugin.

A Plugin Add Page On the Add Plugins Page simply search for the term Site Kit on Google. After that, install and activate the plugin.

Add plugins in WordPress.

Once the plugin is activated it is time to begin the procedure of establishing it. The first step is to log in to the GA4 account. Google account that was registered as a GA4 property earlier.

You can join Your GA4 data stream for WordPress via Google Site Kit

As I said earlier that Site Kit is a way to use Site Kit to link the various Google items and Google services. But, it isn't an choice.

Now is the time to register with Google Analytics by selecting it in the drop-down menu, and initiate the setting-up process.

Google Site Kit installation screen.

Next step is to choose the account you want to use, and then select a along with the data stream. You must pick GA4 for you select the GA4 data stream you earlier created.

You can allow Google Site Kit to build GA4 data streams for you. The GA4 data stream will be delivered to you in the event there's no such stream. There are several alternatives. That's why I would recommend creating every data stream in a distinct method.

You must select your option of include this Google Analytics four-digit code This code is available. This is how GA4 is able to record the events that occur in Analytics for your WordPress site.

Google Site Kit connect service.

It's that simple. it. It's on Google Analytics 4 is accessible via your WordPress site.

Take note of a slight delay in the gathering of information. Therefore, you may not get the information you've requested in reports for the GA4 data for an extended period of time.

Make sure that GA4 data is being moved

It is possible to determine if your data was moved via the Real Time report in GA4. Real Time report in GA4.

Return into your Google Analytics account, and choose Reportson from the menu on the left. After that, click on the option for real-time..

If you're not seeing any of the data provided it's possible that nobody has visited your site. That's okay. Just visit your website in different browser tab.

In the near term, sessions' data will appear in real time reports.

Method 2. Install GA4 on WordPress users' sites through Google Tag Manager for free (kind of)

Another possibility is the possibility of integrating GA4 in WordPress utilizes the cost-free Google Tag Manager (GTM) alternative.

It is true that GTM is completely free however it might require skilled expert in the area of analytics for a comprehensive set-up. This can be a great choice for people who are familiar with GTM.

GTM can be used to design the events you'd like to make. In order to create GA4 it is necessary to set up a number of events in Tag Manager. Also, put on your safety gear for your legs.

To implement the tracking function for transactions made online using GTM on the WordPress site, which is member-only, there is a good chance that you will require additional scripting. Particularly, you'll require the program to transfer your transaction information into Google Analytics. Google Analytics data layer.

Understanding the layers of Data Layer

A layer that contains information is a crucial notion when it comes down to working in conjunction with GTM in conjunction with Google Analytics (GA4). It serves as an intermediary between your website and GTM.

Furthermore, it permits you to provide your own information directly to GA4, Google Ads, as well as other third-party service providers.

The principal purpose of a data layer is to separate the information of the present layer (your data). Instead of hardcoding data directly in tags or scripts that you've added to your website or scripts, it is possible to move the data onto your data layer.

Once that is done, GTM can read the information, and then apply the data to create tags, triggers and variables.

Data Layers can make Your Life Simple

  • FlexibilityThe HTML0 flexibility allows users to swiftly alter, modify or delete data without the need to alter the code of your website. This is especially useful for people who do not have access directly to the source code for your site.
  • Consistency by bringing all of your information in one place as well as ensuring that the information you gather is consistent across various gadgets and operating systems.
  • Advanced Tracking This layer of data could be utilized to aid in the creation of tracking tools that collect information from dynamic sites or apps which are single-page.
  • Security In regulating the data that is stored on the layer of data, and how it is available, it's possible to ensure that your data doesn't get transferred to software by other third party.

When you've got a grasp of what's happening inside the layer of data and data, we can use GTM to check the layer's installation!

Install an Google Tag Manager Plugin

There's a myriad of plugins available that allow you to connect GTM within your WordPress website. Since there's an regular GTM implementation which is used by most plugins, they accomplish similar tasks.

At the end of the day in the end, the Google Site Kit from Google's Google plugin will also set up the GTM container for you!

Learn the second method for finding out how you can get the Google Site Kit. Google Site Kit plugin. After that, you have the option to choose for installation Google Tag Manager.

Configuring the GA4 Tag in Google Tag Manager

After you've got your GTM installed and configured and configured, it's time to start deploying the very first tag!

Note you'll notice that Google recently transferred the earlier GA4 Configuration Tag to the present generic Google Tag. If you've noticed any other tutorials mentioning the GA4 Configuration tag in GTM, it's not present anymore.

When you log in to GTM when you sign in to GTM, you will be able to log in to the GTM workspace. There, you are able to make tags for another one. Then, you can assign the tag a name to the left of your screen.

It is recommended to use the following example "Google Tags for GA4". This lets you monitor the specific tag responsible for your GA4 deployment.

After that, click on Then, go to the tag configuration tab and then create a brand unique type of tag. It is possible to include Google Analytics. In the next page, you'll see a range of Google Analytics alternatives. Select Google Tag here.

" decoding="async" width="1024" height="453" src="https://taxarm.com/content/images/2023/09/google-tag-in-gtm-config-1024x453.png" alt="Google Analytics Tag Configuration Area. ">

It will be feasible to create GA4 occasions later. Before you begin, ensure Google Analytics to start. Google Analytics code firing.

Once you've set up the correct Google Tag, you'll have to input the Google Analytics Measurement ID.

The tag's ID is what Google decides is the most appropriate site to send data to your website. This article can help you find the GA4 measurements ID.

Next step is to let Google Tag Manager where you want the tag to appear on your WordPress site. It is crucial to keep in mind this: the GTM container will appear throughout every page of your site. You can choose to include your GA4 tag on every page as well.

In the Triggering Panel, choose the option Initiation - Every Page.

Google tag for GA4 screenshot

The GA4 tag you upload on your WordPress Member Website. WordPress Membership Website

All you have to accomplish is backup your configuration for tags. Then, you will be in a position to change your configuration available in the container that you have built.

There's an Submitbutton found on the right-hand side of the upper left in the GTM Workspace.

This morning, GA4 will be collecting the usual event details to be used on your site.

Every software program exists to force items that are not necessary into the layers of data.

Events you create prior to the GA4 option to stream data will be tracked.

In addition, there's an absence of e-commerce tracking. Therefore, let's fix the issue...

How can you monitor your members' revenue from sales in GA4

Do you remember the whole discussion on data layers? In order to track revenues from membership sales as well as other information that is derived from eCommerce It is necessary to incorporate that data into the data layers.

It is necessary in order for the code to be entered. Also, it is necessary to make reference to Google Documentation. Google Documentation.

Two components are part of the process.

When you begin the procedure, you'll need to transfer the data about the transaction to the database layer following the sale's success. Here's a code example to apply to the "purchase" example:

window.dataLayer = window.dataLayer || []; window.dataLayer.push( 'event': 'purchase', 'currency': 'USD', // use your currency 'value': 100.00, // total transaction value 'transaction_id': 'T12345', // unique transaction ID 'items': [ // array of purchased item objects 'item_id': 'SKU12345', 'item_name': 'Product Name', 'price': 50.00, 'quantity': 2 // ... other purchased items ] );

For the second scenario, you'll need to create an event-related tag inside GTM for collecting and sending the information from transactions that are within GA4 reports. Tags that you are able to configure in GTM can be described by following:

  • Create a brand new tag with the tag's type of 'GA4 Event'.
  • In the event's title, type "purchase". event, type "purchase".
  • The events' parameters are based on the preceding:
  • Currency to urrency|Urrency ||Urrency|} Data Layer Variable
  • value to A|A|||} Data Layer Variable
  • Transaction ID to ransaction_idA|A||||A||} Data Layer Variable
  • objects which are able to be referenced by"tems" and "the Data Layer VariableData Layer Variable|||}
  • Set up a trigger on this tag so that it triggers a webpage that validates an purchase, or when the transaction went smoothly.

Do you think it's about time to find an easier way?

Utilizing GTM to incorporate GA4 tracking to the WordPress website can be a challenge.

This technique will teach you the basics of the analysis tracking and also the Ecommerce Report on Revenue.

However, you'll need to create every single bit of data you'd need to track. Imagine what could be the outcome should Google "flips it's algorithm" with the information you've set up.

For instance, an illustration is the fact that the switch from GA3 (Universal Analytics) in favor of GA4 caused an uproar among the administrators of sites as and for marketing.

If you're the person who is in charge of the entire controlling process through GTM You'll have to be attentive for each shift. The majority of companies have a full time job.

Are there a simpler answer to this problem? It is indeed. Two other options are available to do this using premium plugins.

A Cost-Effective Way to Setup GA4 for WordPress Membership Websites as well as Online commercial

Phew! It's time to get to the difficult part. If you've taken a look at two possibilities for installing GA4 on WordPress then you're at the right spot. GA4 within WordPress could be a possibility. There are some who believe this to be something slightly higher than what you make. It's not. Two options in the list below are described in the context of "stupid-easy".

For more than 10 years, I was working in the field of web analytics.

I've been privileged to be engaged in various deployments, ranging from simple Google Analytics older versions to solutions for business like Web Trends as well as Omniture SiteCatalyst (both in the prior to and shortly after the Adobe arrangement).

Actually, I've employed Customer Data Platform solutions such as Tealium for the development of an analytics-based program. I was involved in data layers before they were fashionable.

So, you can be sure that I'll tell you that the two plugins I've mentioned can be the best option for you to add GA4 to WordPress.

Method 3. Method 3 is an "almost free" way to integrate GA4 into WordPress by using WPCode Pro

In my college days, I utilized a credit card called"Starving Student Card. "Starving Student Card." It offered me discounted coupons for Big Juan burritos from Taco Time. Other discounts were also available. It's not a huge discount.

It's a great idea to identify this"Starting Student" method "Starving Student" method to integrate GA4 on your site in order for members to sign up.

It is an excellent method to plan your budget for students at colleges with the least budget. Here's how to accomplish it:

You can join WPCode Pro to get started and Install WPCode Pro.

WPCode homepage screenshot

There's a free version also, dubbed WPCode. Additionally, there's a Lite version that is free.. Since you're establishing GA4 to run a membership site online, you'll need some basic functions which require premium.

In particular, you'll require in particular, you'll require Conversion Pixels along with Advanced Locations to use eCommercefeatures.

Plus! You can also utilize WPCode Pro to add your social media tracking pixels.

It is estimated that there are millions of WordPress websites that use WPCode. With a 4.9 score, it is probably the most highly assessed plugin that is accessible.

WPCode customer rating screenshot

To begin, you must, register to sign up WPCode Pro. (If you're hoping to set up it on one web page the basic Plan will include all the GA4 choices you require.)

Then, follow the steps on how to activate and install the plugin on through the WordPress website. WPCode Pro is integrated with it, and can automatically recognize the plugin. This is a major time saver.

The installation of WPCode Pro to enable GA4 on your WordPress Membership Website

It is not necessary to incorporate any extra programs or codes. WPCode Pro will set up the Ecommerce Layer, and will send information to the Data Layer.

There's no reason to change anything by using Google Tag Manager. Actually, WPCode totally eliminates the need for installing Google Tag Manager on your WordPress site.

All you need to do is to do is tell WPCode Pro your GA4 measurement ID (in the fields that are blurred out below). It will handle the rest. You must decide which events you would like to monitor. It is suggested to monitor all events that are available.

GA4 set up in WPCode

It's that simple. You can then add GA4 to your website for membership. Every sign-up you complete to join your club will be watched, and any information will be sent to GA4 reports.

Following this blog I'll tell you how to get the details about your change to a member within GA4 reports. However, before that I've got a simple but naive solution for the needs of your business!

METHOD #4 The most reliable and economical method to add solid GA4 tracking tools on WordPress member-only websites is by making use of MonsterInsights.

One of the main disadvantages to usage for WPCode (above) is the ability of it to transfer all of your data to you GA4 account. In order to access your personal information, you must log into the GA4 account. After that, determine the user interface.

The first reports have been released. The latest GA4 user interface appears, quite well... garbage Based on those who've used the interface.

That's why MonsterInsights is my first option for a large-scale and complete GA4 installation. With MonsterInsights, you are able to accomplish the following tasks in a short time:

  • Large-scale GA4 tracking for eCommerce and it's not necessary to be concerned about not being able to monitor or tag anything that you'll be seeing in the near future.
  • Check all of the information you have in your WordPress Administration This means you'll not have to mess around with the horrible GA4 user interface to find crucial insights in your data
  • Link tracking for outbound This information will show the number of people who have been using links from your blog's content
  • Link tracking for affiliates Find out which affiliates receive the most attention
  • EU compliance is provided. You can rest for the whole night, with no worries about paying a huge amount from the EU for violating Privacy laws.
  • Monitoring of users who have registered. Discover how visitors who are paid per click browse your website differently from those who visit your site.
  • Author monitoring * Provides reports about the development of every blogger's author
  • Zero-Code scheme of implementation There aren't any additional costs to design your tracking codes, or to create your event

It's a short outline. There are a variety of options to will allow you to make an easy and cost-effective decision.

The absence of any code is a major benefit that pays off within just a couple of minutes. This program does not require the services of analysis engineer or specialist using MonsterInsights.

Sign up to download MonsterInsights Pro for Less Than Chipotle Burrito Each Month

The wizard that helps set up makes the process easy and simple.

MonsterInsights setup wizard in WordPress

The wizard is a vast and very accessible to users. This is why I don't take you through each process.

Additionally, you can find an extensive guide regarding the whole process for installation, if you require it. After you've visited the Addons section, ensure that you download the extension. Extensions to MonsterInsights shopping.

MonsterInsights recommended addons screen

Nothing to be said about it.

Your WordPress Membership site should now be set up using GA4 tracking. MonsterInsights is constructing the data layer for you as along with all GA4 events you choose to monitor during the set-up procedure.

As I mentioned, it's not necessary to sign up directly to your GA4 account to access your information. MonsterInsights displays your information inside the admin section of WordPress.

The GA4 Dashboard is accessible within the WordPress Administration

Access to GA4 details to see the details of your GA4 data within MonsterInsights You'll be able to view the overview of your data on the dashboard widget.

MonsterInsights WordPress admin data screen

You can also access all details of the report on Insights. Insights link on your left navigation.

The View of Your Data in Google Analytics

From all of the alternatives among the alternatives, there are two that provide analytics-related information directly in WordPress. To gain access to other alternatives, you'll need to sign in with Google Analytics. Log in to your Google Analytics account and navigate to GA4's GA4 website.

The photo is the result of a sandbox which I've been playing with for this work. It's good that there are no details present. If you're interested in taking the plunge into GA4 and delve deeper into the GA4 platform for an hour, then you must visit GA4 Testing Account. GA4 Testing Account.

Final thoughts

Congrats! Congratulations! You now have Google Google Analytics set up on your WordPress website to allow you to join Google Analytics and help you grow your company's web presence.

Now you can gain greater understanding of the people that you cater to and how they interact with the content on your site and the degree to which your site's conversion rate is to convert visitors into customers.

If you're keen to know more about Google Analytics and Google Analytics We've put together an article which explains how to use Google Analytics to boost the effectiveness of your website's members.

You can also take an online class for free by visiting Google Analytics. Google Analytics website for those looking to maximize the benefits of this feature.

     Are you having any concerns concerning the use or usage or use of Google Analytics with your site to help members? If yes, make an announcement in the section below.

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