How to sell online courses in 2022 [Ultimate Guide] --
The selling of online courses is highly cost-effective and easy. What you choose to publish is entirely up to you, we're only here to assist your efforts and make it as easy as possible.
And in that spirit this is the full guide that will help you along the right path. There is also information on free tools which you can utilize to design and market an online course with a profit.
Find links quickly to items we'll discuss:
- Pick a course topic
- Research Market Demand
- Outline Course The Content and the Learning Outcomes
- Define the Formats of the Course
- Create Scripts, Film, and Edit
- Choose A Platform To Sell Your Products On
- upload Your Course Online
- Set Pricing
- Start and Promote
- Receive feedback, refine and Enhance
The Things You'll Need To Create Online Courses
People equate production values with the quality of their work and know-how. Therefore, it's worthwhile to invest in a set of tools that will make your courses look professional. However, before we dive into the various tools that could be needed to build your online courses, be sure to put quality of content over recording quality of the online course.
In that regard, here are some tips we think could help you create a successful online class.
1. Camera
Most smartphones nowadays can record excellent quality videos. The quality of your video recording by making sure that your smartphone is firmly seated on a foundation such as the tripod, or the stack of books! Also, it's a great idea to buy a basic lighting kit or at least shoot your videos where there's plenty of constant daylight.
If you're looking to make a serious investment as a instructor, we would recommend purchasing DSLR cameras as well as a high top-quality lighting system.
2. Green Screen
Consider buying an green screen you can use to project various backgrounds on your videos. It makes your videos appear more professional. In addition, you may choose to shoot your online class over many days, therefore, a green screen would ensure that your background stays consistent throughout your videos.
3. Microphone
Be sure your students can hear the teacher clear. You can start with an audio clip or lapel microphone, which typically costs around $25. There are also some excellent recording USB microphones in the market that won't cost the budget.
4. Video Editing Software
Editing software may also be to be on your list. If you're not looking for something too complex You can make use of an editing software that is free, like iMovie (for Mac users) as well as OpenShot, VSDC, and ShotCut (for Windows users).
5. Screen Recording Software
If you are required to show slide shows or perform tasks on your computer You may require the software to record your screen. There are free programs and tools online that may be able to work, including QuickTime and Loom. Make sure to know that these programs will only allow recording up to the resolution of 720p, not 1080p or more.
How to Create and Sell online courses that are profitable
1. Select a Course Topic
Your course topic needs to overlap between your passion and expertise, and your prospective customers' needs and demands.
No matter what your field of experience, tailoring your course content to the needs of a specific audience is a great way to earn money. Take a look at the motives for why somebody would look for courses on the internet that are related to your field of expertise: are seeking to improve something in their daily life, acquire something new, resolve an issue or enhance the prospects of their careers?
Try to be specific with the course concept. For example, a course on 'How to Photograph wedding Photos for Beginners are likely to be a more defined market and a better chance of winning new customers over 'How to Improve Your Photography'.
2. Demand for Research Markets
You're thrilled about your class subject and are ready to start filming. However, you need to wait! Make sure that you fully understand your target market before you begin to write the screenplays and shooting the online courses. Who wants to put in hours creating an online program only to discover the course isn't being sought-after by your target audience? Nobody - that's who!
Making data-driven decisions is key for building your online course business. Below are some ways that you can conduct your market study:
- Review interest volume. Using Google Trends, you can input the keywords for the subject of your class and determine the interest level globally or by certain countries or timeframe.
- Discover what your target people are asking questions concerning. Using Answer The Public, you can learn about the different questions people are asking about a particular topic.
- Connect with the communities of Reddit and Qora. Identify various questions as well as issues people are facing within your niche. Post your own questions to invite others to submit their questions on your thread. It could even help you with additional content that could be included in the course content.
- Communicate with your intended customers. There's nothing better than getting to know the people you want to serve firsthand. Reach out and set up one-on-one calls with them to learn about their needs and pain points. Remember to do enough calls to ensure that the results you get aren't influenced by.
- Study your competition. Determine who your rivals are, and what they're offering. Do not be concerned if you find other people who have covered topics within your niche which indicates that there's a source of revenue that you're interested in. You should think about ways you could provide a unique benefit to your students in the course. Think about:
- Do you have a better way of explaining the concern to the general public?
- Can I cater the topic so that it appeals to a different segment of the audience?
3. Outline Course Content and Learning Outcomes
Based on your findings Determine the learning objectives in your online class. Be sure you as well as your students comprehend the intended outcome of the course. Setting ambiguous or inaccurate expectations can not only leave your students frustrated and frustrated, but they will cause the creation of your course to be very frustrating for you.
A good practice is to finish this sentence: "By the end of this class, you'll be able to_____"
Here are some instances of the learning outcomes that can be derived:
- By the end of this training, you'll be able to learn how to take wedding photos inside in a setting
- After the completion of this class you'll be able to prepare tasty recipes using leftovers
- After completing this course, you will know how to prepare vegan meals with no refined ingredients
Coming up with succinct learning outcomes will also aid you to market your online course towards a particular market down the line.
When you've established the learning objectives, begin piecing together all the information into smaller lessons within each section. Separate your online course into clear sections so that students are able to move naturally from one section into the next section.
For example:
The topic of the course: How to Take Wedding Photographs for Beginners
- Section 1: Introduction to wedding photography equipment
- What are the tools you require to purchase
- How to adjust the settings of your camera like professional photographers.
- Section 2: Understanding how to frame your models
- How do you frame your models outside
- How do you frame your models indoors
After you've created a clearly defined outline of your course, you will be able to start developing your course material, taking each lesson one at a time. Each lesson needs to be accompanied by a clear guide and a variety of exercises for students to complete. Each lesson should aim to establish clear goals for learning that students will walk away with.
4. Decide on the Course Format
A majority of online course creators are focused on teaching via video, but there are many ways to create diverse types of lesson, such as:
- Video
- Text
- Quiz
- Assignment
- Survey
- Downloadable
- Embed
Take advantage of a variety of instructional styles to enhance your online class and make it more engaging. Be aware that each student is different in their learning. Students learn best through the use of visuals, while others do better when they have the opportunity active participation in quizzes and assignments.
5. Write Script, Film and edit
At this point, you'll know the basics of your plan of action. Now is the time to organize your material and start creating your lessons!
For video-based lessons, start with writing your script. Careful scripting makes sure that your lessons are logically well-organized, straightforward to understand, and succinct. Teleprompter is an application to show your lesson on a tablet that's placed next to your camera. It's much superior to trying to learn the entire script!
If you're lucky, you'll be able to get the perfect shot in the very first try. Most people aren't this fortunate and that's not even in Hollywood. The majority of course authors require several takes. Rehearse your script and expect that it will take at minimum three times before you can capture the course content to a level that you'll love.
Make sure to edit your video in order to enhance its quality. production. Fix your sound, as well as add pop-ups, text and other pop-ups wherever it's needed.
6. Choose A Platform to Sell On
Here are some of the most popular features of
- In contrast to other platforms for online learning that are available, this one is completely free! Yes, this isn't simply a trial offer, it's free forever. The user can use each feature on without paying anything. charges an amount of 5% for each sale you make. This is a great option especially if you're only starting out and you don't have a lot of traffic just yet.
- has a variety of features for online course creators, like on-site video hosting, customized branding, drip courses and a variety of engaging lesson types such as video, text, quizzes, downloads, survey, assignment, and embedded.
- It is an eCommerce platform so you can create a fully customizable landing page. It is also possible to develop a whole website using 's robust store builders. You'll have more control over the course you sell via your own website.
- It is possible to set a variety of price options, such as one-time fees, subscriptions, and payments plans.
- You get access to your marketing tools and store's data to run successful campaigns.
7. Upload Your Online Course on
Within your account, navigate into the Products tab then click the "Add new product" button. Next, select "Course" Then you'll be brought to the next screen which will allow you to add the online course's item details.
Be sure to keep:
- Modify the sales pages of your website. This is where you will provide a comprehensive outline of the training course is all about to your potential clients. Information you provide on the sales page is likely to impact the traffic coming from search engines as well as the process of turning your website visitors to paying customers. You can personalize your checkout and thank-you pages as well.
- Make a certificate of successful completion. At you can instantly issue a certificate of completion to prove that a student has successfully completed the online course. The certificates provide a sense satisfaction for your students plus they may be enticed by students to share their accomplishments on social networks, which in turn will serve as a promotional opportunity for the instructor!
- Create the drip program (if necessary). You can provide certain content for students to access over a certain duration of period of.
8. Set Pricing
This part is tricky for those who are trying to market online courses for the first time. You can research the going price for similar courses, but it's likely that you'll need to evaluate the market and be prepared for some trial and failure. The first step is likely to be with a low price to establish a reputation and get some reviews prior to charging a more expensive cost later.
There are a variety of pricing options on the platform including an annual fee for each course, payment plans and subscriptions.
Additional content, such as download manuals, live class, and coaching are handy strategies to generate additional sales opportunities.
9. Promoting and Launching
After you've completed the creation of the content for your course It's the time to go live with the course and begin driving visitors to your site!
Participate in relevant Facebook Groups and engage in the conversation by offering your expert advice for free. Increasing your social media following is a powerful strategy to expand your audience.
Then, you can use email marketing to promote the course you are offering to your email subscribers. The marketing of email works better when you have established a baseline of trust with prospective clients.
Start a blog and build up your email list. Develop your blog's content and posts on social media around the goals your students want to accomplish and give hints of possible answers within your class.
Testimonials are gold dust. Do everything you can to get them and do all you can to use them. If someone has had a positive encounter with any of your online classes, they're likely to be happy to talk about the experience, but they will almost always have to ask. Don't be afraid to ask. Testimonials are among the most effective marketing that you could have.
10. Receive feedback, refine and Improve
In the most popular topics, making online classes is a market that is competitive. Feedback from students will help you improve the value of your content. Ask for specific comments on things that people think are the most helpful and the least useful parts of the course and what they feel could be improved.
This isn't always comfortable after you've put in a lot of effort into the course's creation. But this is no time to sacrifice your skin. Be open to feedback , and then use feedback to improve your course even better.
These tips should help you plan how to make money selling online courses. How to go about it through are, as ever simple. You'll always have someone to help you if you're stuck.
Best of luck!