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How to Sell Courses through Shopify (Best Formats To Use and Steps)

Mar 21, 2023

Find out the benefits selling online courses to Shopify sellers. Also, learn the initial steps to creating a course to sell alongside the physical item.

In this article we'll go over the many formats and benefits of including online course content in the Shopify store through a video-based training session that course author Gwen Elliot hosted for .

Gwen talks about the benefits of Shopify sellers to develop an online course, and the initial steps for creating a course to sell along with a physical item. The workshop is available here, or continue reading!


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  1.    Different Course Formats to Shopify Merchants
  2.    Benefits of Integrating Online Classes into Shopify Stores
  3.    Making an online course for your Shopify Store

  Other Course Formats to Shopify Merchants  

  1. FREE Email Challenges - Email challenges can run for three, five or 7 days . They can also provide the participants with a particular area for free. Businesses can promote their courses or other products in the challenges.
  2. Live Workshop Format -Allows retailers to evaluate their workshop content in front of an crowd before taking on the full course. Merchants are able to sell items related to the workshop topic in conjunction with the workshop.
  3. Subject Matter Expert Courses -Merchants can teach on their area of expertise and sell related products within the course.

  Benefits of Integrating Online Classes into Shopify Stores  

  1. The new revenue streamOnline courses provide steady stream of income all year round, and even when there are seasonal changes.
  2. branding and customer onboarding -
  3. Greater Margins of Return -

Designing an online course to your Shopify Store

  1. Make an outline of your course

Understand your ideal learner and then create the course outline. Below are some tools to help outline your course:

  2. Follow your way through the Understanding by Design Framework

Gwen offered this suggestion for how to create your offering using a altered the Understanding By Design Framework:

I have a five step procedure that I suggest you use to create your course outline. The process is taken from the framework of understanding by design.     Gwen Elliot

A few key points about this process:

  1. Identify desired results, goals, and success measures.
  2. Improve the course outline by using other materials, such as worksheets or cheat sheets.

  3. Connecting to your Shopify Store

Using the app, you can add your classes directly onto one or all of your Shopify selling channels (e.g. your store online, using the Buy button, Instagram).

  Do you want to sell courses on Shopify?  

Incorporating online courses in an Shopify store gives merchants a variety of advantages such as the creation of new revenue streams, enhanced brand recognition, and greater profitability margins.

Merchants have the option of choosing from a variety of forms of course, including emails or live workshops, depending on their preferences as well as the requirements of their target audience. To create an online course, merchants need to create an outline of their course and use a plan to develop the learning experience. By offering valuable and engaging courses, Shopify merchants can create a deeper connection to their clients and boost sales growth.

   Launch your online learning product for free  

Use to develop marketing, selling, and promoting online classes, communities and memberships all on one platform.  

This post was produced by analyzing the source Youtube Video using human-verified AI.