How to Reduce Churn in SaaS and Software (Interview by Growth Specialist Frederic Lifjard) --

Recently, I had lunch with the growth specialist (and director of growth at Planday) Frederic Linfjard for two incredible conversations.

Then we took an exhaustive look into the steps involved in this process of churn. We specifically discussed how Fred cut it down by 50 percent in an earlier expansion role in the company's software division.

Let me, for instance, give you a plan Fred has discussed with me in conversation with Fred. discussion:

This is known as"win-back period. "win-back period." This refers to the period from the time a subscriber cancels their subscription to the time at which the subscription is legally ended.

According to Fred said: "If a customer chooses to end their subscription before the conclusion of the year, and there are less than six months to use the service, it implies that I will have six months to begin making changes to their minds. "

The period of win-back is the best opportunity to be successful.

They have access to the program and can monitor their activities and also provide useful suggestions and also deals.

If their subscription ends, it becomes extremely harder to obtain their subscription reinstated.

Fred's approach is to modify his communication based on the amount of time he's left.

The closer to the date expiration, and the later the expiration date is, the more aggressive the customer is with promotions and emails.

     "If you have the left over six months, I'll start by giving them details. But, as the time is nearer, I could provide discounts or extra period of their subscription when they decide to change their mind to their opinion . "

The details of Fred's decrease in the churn engine during our chat. This is the complete video:

Nathan Collier Nathan Collier is the Director of Content and Community of .

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