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How to Promote a Membership Website using Push Notifications

Sep 1, 2022

Table of Contents

Push notifications are the absolute method to trigger instant and lively interactions with your intended group of customers.

The ultimate purpose of pushing messages is to get customers to visit your membership site.

What is PushEngage?

How Can PushEngage Promote My Website's Membership?

A chance to convert a visitor into a paying member through their first interaction with your website's membership page is sadly low. Based on the rules of marketing, 7, it takes 7 average interactions to your website before a potential customer decides to make a purchase.

Push notifications are a great method to promote your membership site brand across the internet, reach your target audience, and promote the sale.

Different kinds of promotions Push Notifications

PushEngage provides a variety of push notificationsthat you can personalize down to the individual. You also can decide how many and how often a customer will see the push notifications you send out.

An important piece of guidance: Be sure to restrict the amount of notifications that you provide to people each day. Too many notifications can annoy people who are interested in your services, which can cause the recipients to drop interest or remove your notifications completely. PushEngage makes this easy to stay clear of by providing a frequency-capped choice.

Below are only a few PushEngage notification types that you could make use of to increase awareness of your site's membership.

Cart Abandonment

Price Alerts for Drops

Inform members of price reductions automatically. An alert for price drops will notify customers that something of their interest is discounted to a lower price. The use of a price drop program is a tried and true method to make sure checkouts are completed and boost the number of sales.

Opt-In Reminders

Let visitors subscribe to your push notification on your web site. With an PushEngage reminder, your customers will automatically see the push message and will be reminded of the need to join your website for members. Reminders to opt-in are an efficient and simple way to increase your list of membership subscribers immediately.

The Benefits Users Will Receive from Using PushEngage

PushEngage has features for personalization that will please both your target audience as well as your audience.

Take a look at these tools for support that will allow you to improve and monitor the performance of your website's members.

The tracking of Goals and Revenue

Through the campaign to abandon carts features, you can also enjoy the capability of calculating the generated revenue. It is possible to keep track of conversions as well as the number of transactions made as a result of the cart subscription campaign.

Goal Tracking is a new PushEngage feature that will allow you to measure the return on investment (ROI) across all your marketing campaigns. By tracking the number of calls and also the cost amounts of sales, you can calculate the total ROI and determine which campaigns are most successful.

A/B Tests

Ensure that your current membership subscribers are satisfied through conducting research on user experiences, also known as A/B testing. Distribute different types of messages to the exact same group of people, follow-up with the type of notification(s) get an enthusiastic response. Try out the various types of notifications more by changing headlines, word use images, as well as the release time.

Advanced Analytics

Measure the performance of your push notifications by analyzing them in a systematic and easy-to-read manner. The PushEngage dashboard highlights monthly and day-to-day subscriptions so you can see the amount of new subscribers in addition to the total number of clicks, views as well as click-through rates over the chosen period of time - all on a single page!

Multi-Site and Multi-User Management

If your site's membership has expanded beyond one site, or you are staffed by multiple employees, then PushEngage should be your first choice! PushEngage can easily be added to any website and can be integrated with different browsers. It is also possible to assign different access rights for each member in your group.

It is important to include PushEngage to your site today. If you have any queries, post them via the comment section!