How to Make Your Social Media Videos Appealing

Here's how to incorporate these elements into an outstanding video ad that makes people not scroll and instead click.

Learn how:

1.    Make sure you tailor your social media ads according to the behaviors of your viewers
2.    Utilize storytelling strategies to drive your marketing video strategy
3.    Connect your story by using captivating images
4.    Use user-generated content to enhance your videos for marketing
5.    Enhance your video advertisements by delivering engaging music
6.    Create your videos for marketing responsive to mobile devices.

Make sure you tailor your ads on social media according to the behaviors of your viewers.

Before writing a script or filming examine your audience's habits on social media to find out the content they are engaging with. This will influence the type of content you produce and the narrative you present as well as your social media platforms that you choose to use.
This is where you should start:

1. Look at your highest-performing content on social media. Which ones had the greatest engagement or brought in the most sales?
2. Which social media sites are your customers most active on?
3. What trend in video on social media do your followers follow the most?

Use storytelling techniques to drive your video marketing plan

Beginning: Sway people in just 3 seconds.

This is a crucial part of your advertisement video because it determines whether or not people will stay on the show until it's over. When creating your hook, be aware of what might spark the viewers' interest.

Make use of captivating visuals, ask a question, or offer a short preview of what the movie will be covering. You should think about ways you could create an emotional response, such as suspense, humor, or anticipation, so that viewers are engaged in how the story unfolds.

In the middle, call to discuss the issue you're trying to solve.

Review your customer research and identify common challenges and ways that your service or product can alleviate the pain. This is the time to establish your brand's message.

In this case, you could show a pre- and post- scenario or use a customer testimonial to highlight a transformation. Then, take viewers on a journey in the life of an ideal customer and show the way your service or product made their life better. Consider using visual metaphors to symbolize your problem in a creative way.

Make sure you focus on benefits over features. People want to see outcomes and see what your product or service will help them.

The end: A simple message to take actions

If viewers are staying until the end of your presentation and you want to help them decide them to take the next step. If you're asking them to make a purchase, sign up for an online course, download an ebook or to learn more about your offerings Be clear on the next steps you want them to take.

Check out how these brands have incorporated storytelling into their video content

Tie your story together with captivating images

Visuals that are captivating will help tell your story, support your message and ensure that viewers are engaged to the final. This is a major component of your video ad, which means you'll need to plan your strategy. Below are the top practices to create a video advertisement which is visually appealing.

Set out your brand's guidelines in order to ensure that your visuals are consistent

Your branding should be easily identifiable. A style guide will ensure all videos are consistent with color, fonts, logo usage, on-screen text, transitions or music as well as images. It builds trust among viewers when they are exposed to new videos.

Pick your topic, and use it as the primary focus

Include animations, graphics, as well as on-screen text within your video

Use stock footage and AI-powered software

Examples of visuals done right

Integrate user-generated content into your marketing videos

Users-generated Content (UGC) can be defined as any material produced by employees, customers, or people you pay to create videos from the perspective of a first person.

Collaboration in collaboration with UGC creators comes with positive benefits for the brand. Marketing departments save time and money by outsourcing video production and viewers find UGC more reliable since it acts as social evidence.

Here are a few genuine UGC-style videos that can make great advertising on social media platforms:

• Testimonials on video that highlight the personal experiences of users who have used your product or service
• The videos show makers opening packages
• Videos of demonstrations where the creators create videos of themselves incorporating the product or service you offer into their daily routine
• After-and-before videos that show the changes a client experienced after using your product or service

Have a look at these UGC videos for inspiration

Make your video advertisements more effective by adding captivating audio

Your marketing videos should be mobile-friendly.

Nearly 70 percent of the video content audiences within the US view videos using their mobile phones. This means video ads should be optimized for viewing on mobile devices.

Here are a few mobile-responsive best practices:

• Use aspect ratios that are suitable for square or vertical formats for posting to Meta, Instagram, or TikTok, and posts that are horizontal on YouTube
• Choose a resolution that's still high quality but not too large that it slows down the loading speed
• It is important to ensure that text size and fonts are readable on screen and in thumbnails

If you're thinking about timing, the video you're promoting doesn't have to be a motion picture. In reality advertisements for social media should be between 15 and 60 seconds that can be reused across multiple distribution channels.

An engaging advertisement on social media is powerful in establishing brands' recognition and driving conversions. When you know your target audience's behaviors and challenges it is possible to develop content that tells a story and addresses their issues.

The key is to keep your viewers interested with engaging images, customer stories, and excellent audio, which is optimised for mobile viewing. As a result, your advertisements will build brand recognition and motivate users to take action.