How To Make Use of Evergreen's Automation of Webinars to Enhance Your Funnel -

Webinars are powerful tools many course authors use to market their course. They are particularly effective in course sales because people get to see your expertise through your eyes and feel the things it's for them to gain from your experience. A properly designed webinar can transform a complete stranger to a customer paying less than an hour. The problem is a long-term live webinar as part of a traditional sales funnel will not last.

This is where always-on webinars can be found.

  What exactly is evergreen?  

An evergreen webinar is a recorded webinar that is set on a recurring schedule and available round the clock without you needing to be available to host it. It makes it possible for you to sell your course on autopilot by automating your entire sales funnel. What you save by automation of sales could be redirected towards other things including maintaining a balanced work-life balance, focusing on your students currently in the course or securing your market so the top of your funnel is always being packed with potential leads.

  Live webinars vs recorded pre-recorded webinars  

There is nothing wrong with hosting live webinars. In fact, live webinars are super beneficial and are an integral element of an effective plan for webinars. However, live webinars as well as pre-recorded webinars offer different advantages and can be better suited for different kinds of content.

Live webinars can be great for things like panel discussions, interviews with guests who are special, as well as Q&A-style webinarsin which having questions from audience members answered by the host for the benefit of the entire group is the primary goal of the gathering. These are special, unique occasions that cannot repeat. They typically focus around thought leadership as well as the latest trends and topics. You can use live webinars to increase your reach to build your fan base, and make yourself known as an authority in your field.

Evergreen webinars, on the other hand, are perfect for the kinds of talks you must give over and over again, like for routine lead generation or sales pitches. They are best for reaching an audience that is as wide as possible, since they can be scheduled around the clock and in any time zone.

  The pros and cons of webinars that are automated  

There are benefits as well as challenges that come with using automated webinars to promote your courses. However, the benefits outweigh the cons and there are a variety of ways to work around some of the issues.

  Benefits of automated webinars  

The most significant, and obvious benefit to evergreen webinars is their ability to be scaled. If you've tried to hold live webinars on a regular schedule to grow your business and grow your business, you'll realize it's pretty much impossible. Whatever number of sessions you plan, there is no enough available to meet the needs of everyone (especially individuals who are in different time zones). As you schedule more webinars and the longer they last, the more tiring they become. Burn out from the live webinar is not a joke.

The webinars can be recorded and available whenever the students you're planning to teach have arrived. You can allow them to join the session in a time most convenient to them, and with no needing to accommodate the schedule of your employees. Some automated webinar platforms even provide "just-in-time sessions", which allows for always a session to join within a few minutes of someone landing on your registration page. Your webinars are then available, effectively, at any time, which means that a person can attend your event at precisely the time they're most interested in the content you offer and are most likely to purchase your course. It's called striking while the iron is hot!

Evergreen webinars can be a breeze to host. Removing the burden of being required to deliver your webinars live is the ultimate comfort. In addition, webinars never have the luxury of having an off day. Record the best version of your video at a time, and the attendees will get an excellent experience each time. The automated webinars do not fall prey to technical issues that often ruin live webinars. Managing chat is a breeze (provided you use software that provides live chat). When you host live webinars, it is common to need another person on hand to take care of chat chats! All of this stress melts away with webinar automation.

You might be surprised to learn that it is evergreen webinars also tend to be more engaging and lively as live webinars. In live webinars typically, people relax and observe. There's nothing else to do. you're prone to pulling out your phone or open another window in your browser. Through automated webinars, you can set up polls, questions, links, special offers as well as other content to be displayed in your webcast as a way to make the experience more enjoyable for participants and to keep them interested to the end. Chat can keep your attendees interested also. If keeping people engaged matters to you, make sure to use an automation program for your webinar that includes these capabilities.

  The challenges of webinars that are automated  

The major issues associated with automating webinars is two-fold. It's not possible to be available around the clock to answer chat messages. The truth is, though the majority of people don't want them to be. When they are able to get responses to their queries quickly and after the event is over, they are content and satisfied that someone was available to assist. Make sure you choose a program that makes the process possible and helps manage participants expectations by using an automated response in the event that you're unable to answer immediately.

The second main challenge with automated webinars is the perception they are "fake" and "canned". This issue can be easily squashed with honesty. Be honest with your guests and don't make them think something is live even though it's not. They are smart. You shouldn't risk your credibility over something so trivial. Some course authors inform people upfront that their course has been recorded, but their chat itself isn't, and make use of it for people to be encouraged to ask questions. Whatever way you choose to go about it, don't be dishonest.

  Examples of webinars that are evergreen and course creators who use the technology.  

If you're having trouble imagining the way an automated webinar will look like, what better way to get a firsthand experience than to participate in one. Join one of three of these webinars listed below, which are hosted by eWebinar.

Three of them feature the top course creators who also have the expertise of:

•     How do you scale a high-ticket Coaching Program with Automated Webinars with Kyshira Moffett
•         What Can You Do to increase the rate of completion up to 96% in conjunction with Dr. Carrie Rose
•    How to Market Your Course and Sell Its Value using Organic Content by Linda Reed, the enthralling lady who never stops

"Using the eWebinar application resulted in almost $15,000 in sales within the initial week. I didn't have to do sales calls for that; all the participants had to do was watch the video, sign up to join and register."     Kyshira Moffet, who is the proprietor of The Power Collective

  How do you create an evergreen webinar  

Every webinar that is evergreen starts with a pre-recorded video. So while there are other components you'll need to make, for instance, the text for your registration page, the most important thing is the presentation itself.

Here's the new twist. Your webinar should not be focused solely on your program or what it means to be taken by people.

The most efficient evergreen webinars that are used to promote online courses employ an indirect sales technique. The concept is to make use of the webinar as an opportunity to demonstrate your expertise, establish credibility and trust and demonstrate that you're adept at triggering changes in people. The webinar you host should be of an individual value and doesn't need participants to sign up for your class to find out more. They should be able to apply what they learn and put it into practice, and start seeing outcomes quickly. By giving students a taste of your offerings and allowing them to see how you can help them improve their lives, you they will be enticed to take it further. All you have to conclude with something that says, "If you like what you've learned and wish to take it further I'd like to invite you to sign up for my class." It's a simple yet powerfulto sell.

When you are planning the contents of your webcast Here are some additional ideas to be considered:

  Utilize a tried and true formula  

Don't try to reinvent the wheel when you are coding your webinar. Follow a presentation structure that is proven to work. A good webinar formula is all about the order of your presentation as well as the timing of your offer towards the end. You should spend about 20% of your time on your topic of you're interested in, with no more than 20% of the time on your pitch. There are plenty of great webinar strategies to use, however there are two great options for you to start: one from Aaron Morin, Customer Education Director at, and the other created by top instructor Haley Burkhead.

  Test out your material  

If the webinar you're planning to present is one which you've never previously presented, it's a good idea to test it out with live attendees first. Then, you don't need to repeat this more than a couple of occasions, but it'll give you a chance to hear what attendees' concerns and questions are and discover what is effective and what doesn't, and determine what message resonates the most. The incorporation of the information you've learned from these live sessions in your presentation script can go a long way in ensuring that the webinar is successful in turning viewers into paying customers once the webinar has been developed and automated.

  Do not attempt to make things perfect  

It is beneficial to test your presentation a few times, don't allow the pressure of trying to make your presentation flawless stop you from getting it recorded and put out to the world, promoting your course for you by way of an automated webinar. The great thing about webinars is that no one expects them to be professionally produced or word perfect. If you stumble in a small amount, you can rectify yourself and go on. Make sure that people can see the true person you are. The importance of authenticity is much higher than perfect.

When your webinar has been written and recorded, you're 90 percent of the way to achieving it. All that is left to be done is to host it using the software for webinar automation of your preference.

  How can you convert the automated webcast into a sales funnel  

Once you've created an ongoing webinar, how can you transform it into a funnel for sales? A funnel is made up of key stages through which prospects must go through in order to turn into paying customers. The simplest way to describe it is that the sales funnel that is built around an ongoing webinar is made up of four of these steps:

1. Traffic: It is essential to drive traffic to your webinar registration page. This is done through the social networks, or by linking it to blog posts or other articles by participating in online communities, by working with other people with similar audiences, and through paid ads.
2. Participants: After they have arrived at your registration page it is still necessary for them to make an account. Make sure your registration page is clear and concise about what benefits they will receive when they join the webinar. Remember, you are not trying to promote the entire course, just the key outcomes of the webinar itself.
3. Attendees: After participants have signed up for your webinar, the next step is to have them attend. There is good news that the attendance rates for automated webinars is significantly greater than live webinars because participants can sign up for a session that is super convenient for attendees, and even one that starts right away.
4. Conversions: Finally, participants need to register for your course at the conclusion of the webinar. If you are able to provide value in your presentation you will have a good number of people who want to go to that next next step.

The four steps above are more difficult to implement than they actually are However, they form the essential steps of a funnel for sales that includes an ongoing webinar as its core which can later be automatized.

  How do you create an automated funnel with your always-green webinar  

When you've constructed your sales funnel Next thing to do is automatize the process. The goal is for it to reliably and consistently sell your course for you by itself. In order to get to that point, you'll need to complete two key tasks.

  Verify every stage of your webinar is healthy and working properly.  

For you to be sure that each stage of your sales funnel functioning properly requires diagnosis and continuous improvements. For example, if visitors are reaching your registration page but they aren't registering, ask yourself what is it about your page that's not performing. Play around with its messaging, imagery, and format to boost the number of people who register. If people are attending your event but haven't signed to attend your class, look at the formula of your webinar. What is the proportion of time spent on useful content versus time spent in your sales pitch? Is the timing of your special offer in the wrong place? Are people asking questions or raising concerns that need to be resolved in the webinar itself? Approach everything like a detective, run experiments, and optimize each phase of the funnel until it consistently delivers results.

  Be sure that there's always a steady stream of traffic coming to your website registration page  

Once you've optimized your registration page and webinar it's unlikely that you'll need frequently to check them out. The process of bringing people to your registration page, but it will still be an ongoing endeavor.

Three key techniques you can employ to grow your following and keep leads flowing:

•    Be part of and be a part of online communities  

Quora.) Once you have some credibility Start sharing the URL to the webinar's registration page in the appropriate context.

•    Create and distribute high-value organic content  

Create a straightforward but long-lasting plan for the creation of new material. Concentrate on providing value through your unique point of view as well as your experience. Your content could range from blog articles and e-books to Instagram Reels and Facebook posts. Distribute it through social channels and make sure to share it with online communities you belong to. Look for ways to advertise the webinar in your material.

•    Form partnerships with others who have similar audiences  

Reach out and establish relationships with other people with audiences similar to yours However, you won't have to. Partnerships come in many forms. Explore ways of collaboration, co-host interview-style webinars, or run joint promotions. There is even the option of offering an amount of the sales you earn from those who are referred to by your partners. You should look for opportunities that are reciprocally beneficial.

One word of caution regarding paid ads. In the absence of knowing what your customers are and the best way to reach them and you are confident that the registration page you have created and your webinar are converting, investing in ads can quickly land you in debt with little to show for it. One rule of thumb is to be sure that you are bringing in enough revenue from the leads you generate free of charge (outside from your own time) to cover the cost of the ads upfront. This ensures you've got a working sales funnel prior to putting fuel on the fire. Another good piece of advice is to collaborate with experts when you place ads, particularly when you're only beginning.

One final tip for automating the sales process is to be sure that you follow up with the leads who didn't convert. People who registered for your webinar , but didn't manage to go to the event or but didn't buy your course are among your most popular potential buyers. Incorporate them into your CRM or email marketing platform, automate follow-up, and then continue to cultivate prospects until they're ready to convert. Do not let any lead slip through the cracks!

  What is the top web-based webinar software platforms that are automated?  

1. eWebinar

Cost: $49/mo (Level 1) | $99/month (Level 2) | $199/mo (Level 3) | $250/mo (Enterprise)

Top Features: Easy to make use of; very interactive user-friendly; durable chat system

      Available in the App Store!

eWebinar is our top choice in the field of making webinars more efficient. Features such as live chats, personalized welcoming messages and polls and survey questions, special offers and downloads, requests for contacts, as well as reactions from attendees.

The best aspects of the software include its ability for moderators to respond to chat requests during the event or via email once attendees are offline as well as its soft but professional look and feel, and the flexibility of setting a recurring schedule. In addition, eWebinar has the most extensive analytics dashboard in the market. webinar solution.

2. Zoom

Cost: $400 to $64,900 per year per license depending on packages

Additional Cost: Must be bought as an add-on a Zoom Meetings license

Best Feature: On-demand videos that remain available after recording a live webinar

      Available in the App Store!

If you're already using Zoom to host your live event, you may make use of it for sharing video replays upon demand. Zoom lets you capture your live webinars, and afterwards make them accessible to people who want to sign up and watch as replays. This makes it so that you continue to create leads from a single webinar instead of running the same event every time.

The disadvantage of Zoom is that their on-demand option isn't actually an automated webinar, but rather the replay is a private one that participants can access after registering. Chat and interaction, like polls and questions, don't exist. But, if you're making use of Zoom to hold live webinars, you can import your recordings into eWebinar or similar solutions that will allow you to build an automated experience that is best suited to them.

3. GoToWebinar

Cost: $104/mo (Starter) | $239/mo (Pro) | $539/mo (Plus) | Custom pricing (Enterprise)

The best feature: Ability to reuse recordings to create webcasts that are automated, but with limited features

GoToWebinar is a live first webinar service that comes with some automation capabilities. The Simulated Live feature lets you quickly upload a video and schedule it to be used in scheduled sessions for the future, and modify it depending on the need. The programmable polls allow for some opportunities for automation.

Unfortunately, GoToWebinar doesn't have live chat on its webinars, which are always popular. Instead, emails are delivered directly to the host's email. The company offers GoToStage as well that lets you convert your live webinars into on-demand replays.